16

February 2017

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Category
Online Marketing, Social Media

What Impact Will the New Pinterest Search Ads Have on Multifamily Marketers?

Pinterest officially introduced its new search ads feature last week, giving Multifamily marketers a great way to reach more prospects and sign more leases.trevordiy.wordpress.com The new search ads are keyword-based and appear in a sponsored section of the app whenever a user performs a search. Similar to Google AdWords, the ads run on a Pay-Per-Click… Read more »

7

February 2017

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Category
Social Media

How to Use the New AdWords IF Function for Apartment PPC

Earlier last week, Google announced the official end of Standard Text Ads, a format that held on for 15 years despite many changes in PPC over the past decade and a half. At the same time, the search company introduced AdWords IF functions, a new component that should give Multifamily advertisers a better way to… Read more »

11

January 2017

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Category
Social Media

Will the New “Mid Roll” Facebook Ads Create More Opportunities for Multifamily Marketers?

On Monday Facebook announced its plans to launch a new video advertising feature, according to Techcrunch. The new feature will allow advertisers to run video ads “mid roll,” which will presumably lead to increased engagement for advertisers and higher revenue for publishers. Mid roll ads will only be available on videos that run for 90… Read more »

4

January 2017

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Category
Online Marketing, Pay-Per-Click, Reputation Management

3 High-Performing Apartment Marketing Strategies to Embrace in 2017

The New Year has arrived. And with it, a new set of apartment marketing challenges to face and overcome. For regional managers and people on the front lines of apartment marketing, these challenges mostly revolve around advertising costs and their respective ROIs. But with so many different apartment marketing strategies available, the first challenge is… Read more »

18

November 2016

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Category
Social Media

Facebook’s Fair Housing Lawsuit is Just the Tip of the Iceberg

Facebook recently found itself at the center of a Fair Housing Act controversy after a group of users filed a class-action lawsuit claiming the social network’s ad technology is used to racially discriminate against housing applicants. Although Facebook was quick to announce it would work on ways to prohibit racial discrimination in housing and employment… Read more »

10

October 2016

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Category
Social Media

Content Discovery Engine Screenshot

The Respage Content Discovery Engine: What It Is, How It Works, and Why You Need It

Today, Respage is proud to announce the launch of our proprietary Content Discovery Engine, a game-changing tool that makes it even easier for apartment marketers to find, share, and monitor content across their favorite social media platforms. The Respage team has quietly been working on this project for nearly a year, and we’re happy to… Read more »

6

October 2016

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Category
Pay-Per-Click

AdWords Logo

The New Apartment PPC Ad Formats Promise a Better ROI

Your apartment PPC ads might look different in the coming months. But don’t worry. This change is for the better. Earlier this year, Google rolled out a new AdWords format dubbed Expanded Text Ads. This format was experimental at first and served as a compliment to the original Standard Text Ads format. But according to… Read more »

23

September 2016

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Category
Search Engine Marketing

5 Things Every Apartment Marketer Should Know About AMP

If you spend any time during the day perusing online marketing news, you’ve probably heard of AMP. The word has been thrown around a lot lately, particularly by Google and SEO professionals. But what is AMP, exactly? And why does it matter? To answer these questions and more, we’ve put together the following list of… Read more »

15

September 2016

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Category
Pay-Per-Click

Respage Now Offers Adwords Price Extensions to Apartment PPC Clients!

Starting this month, our paid search specialists can add Price Extensions to any client who has an apartment PPC campaign. AdWords Price Extensions allow Respage paid search specialists to show additional lease cost information on mobile text ads. This information appears in table format within Google’s mobile search pages, and pairs floorplans with their respective monthly… Read more »

13

September 2016

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Category
Search Engine Marketing

Chain-Links

Should Apartment Marketers Worry About Google’s Widget Link Announcement?

Thursday morning, Google issued a stern warning against the use of keyword anchor text in  widget links. The announcement serves as a reminder to marketers far and wide that using tactics which violate Google’s Webmaster Guidelines will ultimately result in penalties and lower search rankings. Google has long maintained that it does not tolerate links… Read more »