28

August 2015

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Category
Reputation Management

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7 Mind-Blowing Facts about Online Reviews that Everyone in the Multifamily Industry Should Know

Earlier this week, Respage CEO Jackie Koehler received an email from Myles Anderson, the CEO of UK-based BrightLocal. Myles and his team previously provided us with incredibly informative statistics regarding the role that review sites play in customer acquisition, so we were extremely excited to learn that BrightLocal had recently published the results of their… Read more »

25

August 2015

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Category
Search Engine Marketing

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Google’s Newest Mobile Update Will Improve User Experience

Two weeks ago, Engage Interactive’s head of SEO Shree Vaidya discovered that Google had expanded sitelink listings in mobile search. The recent expansion has profound implications for apartment communities with search engine optimized websites, and may lead to a change in the way users navigate sites. Sitelinks are hyperlinks to website subpages that appear under… Read more »

14

August 2015

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Category
Miscellaneous

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We’ve Just Been Named One of America’s Fastest Growing Companies!

4 Walls, Inc., the parent company of the Respage brand, was recently recognized as one of the country’s most rapidly growing businesses. The distinguishment comes courtesy of the Inc. 5000 List of America’s Fastest Growing Companies. In a Friday morning press release, 4 Walls attributed its NO. 3648 ranking to the success of the Respage… Read more »

14

August 2015

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Category
Search Engine Marketing

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Panda-Proof Your SEO Strategy with These 3 Tips

The newest update to Google’s search algorithm, Panda 4.2, slowly started making its way across the web less than three weeks ago. And while there’s no way of knowing what the final effects of Panda 4.2 will be until several months down the line, nerves are high as search engine marketers in every niche and… Read more »

6

August 2015

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Category
Search Engine Marketing

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3 Major SEO Factors Every Property Manager Should Consider in 2015

Every property management company that’s looking to up their search game would do well to read Searchmetrics’ fourth annual Google ranking factors study. But to help those who don’t have the time to comb through Searchmetrics’ massive amount of data, we assembled the following three need-to-know takeaways. Check out these bite-sized paragraphs to quickly review… Read more »

31

July 2015

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Category
Online Marketing

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One Critical Lesson Apartment Management Companies Should Learn from Cecil the Lion

The tragic slaying of Cecil the Lion dominated headlines this week as the Internet aimed its collective vitriol at Dr. Walter Palmer, the Minnesota dentist who paid $55,000 to hunt the rare, black-maned cat. Regardless of how you feel about the issue, the events that followed provide a valuable lesson in online reputation management and… Read more »

21

July 2015

Posted by

Category
Reputation Management

"Yelp Sticker and Reviews" by John Fischer - CC BY 2.0

The 4 Best Times for Apartment Communities to Ask for an Online Review

It’s a fact that nearly 90 percent of potential tenants read online reviews before they even consider renting their next apartment. And considering how rapidly that percentage has climbed over the past few years, it’s only a matter of time before the number reaches 100 percent. With that in mind, we’ve developed several tools to… Read more »

14

July 2015

Posted by

Category
Social Media

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Engage Your Community with Colorful New Social Media Posts from Respage

Social Media is arguably one of the most important marketing tools in online advertising, with nearly 92 percent of marketers attributing the success of their campaigns to social strategies in 2014. Despite obvious benefits, however, many apartment management companies are reluctant to include social media strategies in their marketing plans. Whether due to a lack… Read more »

10

July 2015

Posted by

Category
Social Media

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New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31st, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

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