Monitor a Brilliant Instagram Presence with the Newest Respage Technology

February 27, 2015 12:19 pm

Property management companies can now leverage the influence of Instagram through Respage Express. The addition of the image-sharing platform represents yet another step in our commitment to bring clients the industry's best online marketing tools.

In a social media landscape that absolutely loves image-based posts, harnessing the power of Instagram correctly can make a world of difference in your marketing efforts. Instagram had over 300 million monthly users as of 2014, a number which has climbed exponentially over the past two years according to Statista.com. And for property management companies, the demographics of the platform are enticing: Nearly half of all millennials – a generation which favors renting apartments over buying homes – are active on Instagram.

As is the case with all social media strategies, gaining and retaining followers is one of the main goals in Instagram marketing. While there are many techniques to acquire these followers, interacting with your established fan base is a proven way to maintain brand loyalty and build relationships. Ignoring a friendly fan is sacrilegious on Instagram, so it's important you take the time to acknowledge and respond to every comment you receive. And that's where the newest Respage feature comes in handy.

Our all-new Instagram monitoring feature allows clients to quickly review and respond to comments from a single dashboard. This saves larger property management companies an immeasurable amount of time and resources, and provides brands with a simple and convenient way to interact with their followers. But perhaps the best part is that Instagram monitoring is available free of charge to any Respage Social Media Management or Online Reputation Management client.

Further proof of our dedication to bring property management companies the very best online marketing and social media tools, we're excited to announce the launch of our Instagram monitoring service. And as always, we'd love to talk with you about it today. If simply and conveniently monitoring Instagram and other social media platforms from a single dashboard sounds like it could help your business, give us a call!


Photo Credit: Instagram-logo by José Moutinho | CC BY 2.0

Category: Social Media Tags: , , , ,


Measure Your Property Website’s Effectiveness With the All-new Respage Reporting Dashboard

February 23, 2015 1:35 pm

Our breakthrough Reporting Dashboard just arrived, and we're confident this technology will launch apartment marketing campaigns to all-new heights.

Vigorously tested, remarkably simple, and incredibly affordable, the Respage Reporting Dashboard provides the multifamily industry with all the tools apartment management companies need to monitor their marketing campaigns from a single interface. Designed to emphasize the most pertinent information, the Reporting Dashboard retrieves real-time insights on a website's traffic data and analytics, Google rank placement, and call conversions, the top three key performance indicators when gauging campaign success. We've named these features Web Analytics, SERP Rankings, and Conversions, respectively.

Web Analytics, which records website traffic, helps property managers gain perspective on what pages garner the most interest from users, insight that can be extremely helpful for identifying what generates leads. SERP Rankings, which tracks a multifamily website's rank in Google and other popular search engines, allows property marketers to assess multiple keywords for their site simultaneously so that they may evaluate the effectiveness of their Search Engine Optimization (SEO) campaigns. Conversions, which records organic call conversion data, gives property managers an inside look of the leads funnel that starts in a search engine and ends in a call.

To save our communities valuable time, users have access to a general Overview feature immediately after signing in to the dashboard. This feature compiles all of the above data in a single overview so that marketers can retrieve information as quickly and conveniently as possible. And to top it off, all data can be collected and interpreted on a daily, weekly, or monthly basis.

While all of these features are impressive on their own, Respage has yet again gone the extra mile by gift-wrapping our Reporting Dashboard in a concise and beautiful design that's as easy on the eyes as it is to navigate. Though in the event one does experience a problem, our dedicated team of property marketing specialists is standing by to offer technical support.

Want to learn more about how the Respage Reporting Dashboard can work for you? Contact us today!

Category: Search Engine Marketing Tags: , , ,


Duck Duck Go Now Available in 4 New Languages

February 19, 2015 9:32 am

Duck Duck Go, the small search engine that vows to protect user privacy, now operates in four different languages. The update represents yet another stage in the Philadelphia startup's move to assert itself in the search market.

According to an official statement, released on Tuesday, February 17, the four newly languages include French, German, Czech, and Polish. The announcement also released details about 9 million Wikipedia pages which were translated, citing Notre Dame in French and The UN in Czech as a few examples.

Users of the alternative search engine will automatically receive translated results if their web browser is set to one of the four languages. Translated results will also be available to those who default to one of those languages via Duck Duck Go's settings options.

Although a permanent date has not yet been established, the announcement also alluded to adding Spanish and Russian to its repertoire in the coming months, and even asked users for suggestions regarding other languages options for the future.

While certainly the underdog when compared to Google, Yahoo, and Bing, Duck Duck Go shows real promise in the search industry through their commitment to user privacy and technological innovation. And as fellow Philadelphia-based tech geeks, the Respage team wishes for their continued success.

Category: Search Engine Marketing Tags: , , , ,