Is Your Property Responding to Reviews on the Most Popular Apartment Review Sites?

November 24, 2014 4:34 pm

Searching online apartment reviews is an important decision-making trigger for most potential renters. As a result, it's a good idea to create an account on the most popular apartment review sites so that you can manage and respond to any reviews that come in.

Not sure where to start? Respage has compiled a list of the most popular apartment review sites with simple instructions on how to set-up a new account. Click here for more information.

Need assistance responding? Contact us about Respage Review Response.

Category: Online Marketing Tags: , , ,

Google Helps Users Respond to Reviews through its Google My Business App

November 21, 2014 3:05 pm

The Google My Business app was designed to make it easy for business owners to stay in touch with customers, directly from a smartphone.

Available for Android and iOS, the app enables users to update business info across Google's suite of products. Google recently updated the app to give business owners the ability to see and respond to online reviews. The change was reported in a blog post on Marketing Land, and announced on the search engine's "Google and Your Business" blog.

In a blog post describing the update, Google explained that the change came in response to requests from users of the Google My Business App: "Business users have told us how much customers appreciate a response, so we are also making it possible to respond to Google reviews in the app, along with real-time alerts if you want to keep a pulse on your reputation online." The feature has already been added to the Android version, and it's coming soon to the iOS app.

We recently surveyed multifamily property managers and found that nearly 4 out of 5 of them respond to online reviews on the most popular review sites. The new features on the Google My Business app could make it easier for property managers to respond to online reviews.

Need more help monitoring review sites? Respage will alert you of online reviews on 9 of the most popular review sites for the aparment industry. In addition, get analytics about how you are scoring on each site in one place for all your communities. With our Review Response service, Respage can even write custom replies to your online reviews.

Category: Online Marketing Tags: , , ,

Reviews Are Front and Center on Facebook’s Newly Launched Places Directory

November 20, 2014 12:47 pm

Step aside, Yelp, TripAdvisor, and Foursquare. Facebook has quietly rolled out a new feature, Facebook Places, with the goal of bringing together the best parts of all three services — information on your friends' activities, reviews, and geolocation data — all in one.

Using the search bar on the landing page of Facebook Places, type in the name of a city. It will display six categories, Restaurants, Hotels, Bars, Cafes, Public Attractions, and Art and Entertainment, populated with photos posted by your Facebook friends and others who've visited places in that city. Reviews are front and center on Facebook Places. Each photo is annotated with review stars along with excerpts of reviews, an aspect that experts say may eventually give users less of a reason to visit more traditional review sites.

The blog Search Engine Land describes Facebook Places as the result of various aspects of the Facebook platform, including demographic and interest data, business pages, and geolocation capabilities, being integrated into one powerful feature, tailored to each individual user. And, given that the information is shaped by likes, ratings, and reviews left by friends — rather than reviews written by strangers on Yelp and TripAdvisor — the search results are viewed as more meaningful and useful.

But one advantage that Yelp has over Facebook Places — at least for now — is the vast number of review categories it offers, including apartment communities. Experts say it's just a matter of time, though, before Facebook Places expands beyond its current six categories, which could include reviews on everything from apartment communities to dry cleaners to dog walking services.

Category: Social Media Tags: , ,