Facebook Now Allows You To Edit Your Status Updates

June 14, 2013 12:04 pm

An issue that has long irked Facebook users is that you could not edit status update posts once they went live on your wall – your only option was to delete them entirely and start over. But now, Facebook is testing this feature that will finally allow users to edit their status updates without having to delete and start from scratch.

To check out this new Facebook feature, create a status update, and post it to your wall. Then, hover over your post. If you're one of the lucky users that Facebook is testing this feature with, you’ll notice that a pencil icon appears in the upper right hand corner. Click on the pencil to edit (or delete) your post!

Category: Social Media Tags: , ,


Will Your Website Be Affected? Google Launches New Spam-Fighting Penguin 2.0

June 11, 2013 12:06 pm

Last month, Google launched its fourth spam-fighting Penguin update. Penguin 2.0, as it’s known, contains new technology that Google claims should better stop spam from coming up in search results.

So, what does this mean? Webmasters and SEOs can expect significant changes to search results – it’s predicted that 2.3% of English queries will be noticeably impacted by this update.

Google went on to say that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

How can you ensure that your website will not be negatively impacted by Penguin’s spam-fighting technology? Simple – build a great site that users love that you keep updated with valuable, relevant content.

Need help with that, or need assistance managing your site’s SEO in order to weather the Penguin 2.0 storm? We’re here to help.

Category: Search Engine Marketing Tags: , , ,


Social Media Posting Ideas for Apartment Communities – Part I

May 30, 2013 12:00 pm

Do you ever struggle to come up with creative and novel post ideas to share with your residents on your blog, Facebook and Twitter accounts? Well, we’ve done the work for you. Here are five topics that you can use to engage your renters that will work with almost every multifamily social media strategy – and check back soon for more ideas!

  1. Resident announcements – weather announcements, general maintenance, notices or changes, etc. Example: For your safety, we'll be replacing your smoke detector batteries from July 13-18. Thanks for your cooperation!
  1. Shout outs to good neighbors. Example: Thanks to everyone who helped fellow Bloomsbury Apartments residents dig out cars after our February 4th snow storm. Thanks especially to Tom W., Kristen T., and Harry G.
  1. Good news & announcements from residents (get written permission from the resident first). Example: Congratulations to Jill and Andy Smith from building C who welcomed their first baby – Kyle Michael Smith – on April 25th. The Connor Square staff congratulates you!
  1. Personal messages from staff that have the potential to engage residents. Example: Can you believe that Larry from Leasing is a huge 76ers fan? He only wishes they could win a little more often. Don't you?
  1. Social events announcements – bus trips, block parties, etc. Example: Don't forget our Independence Day Pool Party will be Saturday, July 5th. Join your fellow Avery Place residents for some summertime fun!

Check back again soon for even more great posting ideas that you can incorporate into your social media marketing plan.

Category: Social Media Tags: , , , ,