18

November 2016

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Category
Social Media

facebook-748885_1280

Facebook’s Fair Housing Lawsuit is Just the Tip of the Iceberg

Facebook recently found itself at the center of a Fair Housing Act controversy after a group of users filed a class-action lawsuit claiming the social network’s ad technology is used to racially discriminate against housing applicants. Although Facebook was quick to announce it would work on ways to prohibit racial discrimination in housing and employment… Read more »

10

October 2016

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Category
Social Media

Content Discovery Engine Screenshot

The Respage Content Discovery Engine: What It Is, How It Works, and Why You Need It

Today, Respage is proud to announce the launch of our proprietary Content Discovery Engine, a game-changing tool that makes it even easier for apartment marketers to find, share, and monitor content across their favorite social media platforms. The Respage team has quietly been working on this project for nearly a year, and we’re happy to… Read more »

6

October 2016

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Category
Pay-Per-Click

AdWords Logo

The New Apartment PPC Ad Formats Promise a Better ROI

Your apartment PPC ads might look different in the coming months. But don’t worry. This change is for the better. Earlier this year, Google rolled out a new AdWords format dubbed Expanded Text Ads. This format was experimental at first and served as a compliment to the original Standard Text Ads format. But according to… Read more »

23

September 2016

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Category
Search Engine Marketing

getamped

5 Things Every Apartment Marketer Should Know About AMP

If you spend any time during the day perusing online marketing news, you’ve probably heard of AMP. The word has been thrown around a lot lately, particularly by Google and SEO professionals. But what is AMP, exactly? And why does it matter? To answer these questions and more, we’ve put together the following list of… Read more »

15

September 2016

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Category
Pay-Per-Click

price-extensions-rows_framed

Respage Now Offers Adwords Price Extensions to Apartment PPC Clients!

Starting this month, our paid search specialists can add Price Extensions to any client who has an apartment PPC campaign. AdWords Price Extensions allow Respage paid search specialists to show additional lease cost information on mobile text ads. This information appears in table format within Google’s mobile search pages, and pairs floorplans with their respective monthly… Read more »

13

September 2016

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Category
Search Engine Marketing

Chain-Links

Should Apartment Marketers Worry About Google’s Widget Link Announcement?

Thursday morning, Google issued a stern warning against the use of keyword anchor text in  widget links. The announcement serves as a reminder to marketers far and wide that using tactics which violate Google’s Webmaster Guidelines will ultimately result in penalties and lower search rankings. Google has long maintained that it does not tolerate links… Read more »

7

September 2016

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Category
Reputation Management

Local-Panel-Mobile

Apartment Reputation Management Just Got Tougher Thanks to New Google Local Knowledge Panel

Your apartment’s online reputation is about to become more visible. This morning, Google introduced Reviews from the web to Local Knowledge panels. The new format will accompany the recently launched best-of lists and critic reviews features. Prior to the update, Local Knowledge panels only displayed Google Reviews. Today, search queries will also return aggregate user… Read more »

30

August 2016

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Category
Search Engine Marketing, Website Solutions

Bad-For-Apartment-SEO

Common On-Site Promotions Will Soon Hurt Your Apartment’s SEO Goals

Google will soon punish websites that feature intrusive intersitionals, according to an announcement published on the company’s official webmaster blog last week. The update – which will go into effect on January 10, 2017 – aims to improve the user experience of mobile search. But for the ill-prepared apartment SEO manager, it may also result… Read more »

9

August 2016

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Category
Social Media

fisherman-1490069_1280

Clickbait Just Caught a Major Snag on Social Media

Apartment marketers who fish for pageviews with clickbait can soon expect a lighter catch. According to a Thursday announcement from Facebook, the social network plans to display clickbait headlines less frequently in users’ News Feeds. The update represents yet another move in Facebook’s larger strategy to improve the News Feed user experience. In late June,… Read more »

25

July 2016

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Category
Social Media

Apartment PPC gets easier

Tracking Your Apartment PPC Ads’ Call Conversions Just Got a Lot Easier!

Measuring call conversions from your apartment PPC ads can be tricky. But thanks to a recent AdWords update, it no longer has to be. On Wednesday, Google announced its new imported call conversions feature to help advertisers better gauge the success of their campaigns. As the name suggests, the feature allows advertisers to import their… Read more »