9

August 2016

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Category
Social Media

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Clickbait Just Caught a Major Snag on Social Media

Apartment marketers who fish for pageviews with clickbait can soon expect a lighter catch. According to a Thursday announcement from Facebook, the social network plans to display clickbait headlines less frequently in users’ News Feeds. The update represents yet another move in Facebook’s larger strategy to improve the News Feed user experience. In late June,… Read more »

25

July 2016

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Category
Social Media

Apartment PPC gets easier

Tracking Your Apartment PPC Ads’ Call Conversions Just Got a Lot Easier!

Measuring call conversions from your apartment PPC ads can be tricky. But thanks to a recent AdWords update, it no longer has to be. On Wednesday, Google announced its new imported call conversions feature to help advertisers better gauge the success of their campaigns. As the name suggests, the feature allows advertisers to import their… Read more »

14

July 2016

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Category
Reputation Management

Tituss_Burgess_and_Barbara_Cook (1)

Tituss Burgess Just Taught the World a Valuable Lesson in Online Reputation Management

A Brooklyn-based moving company received a brutal schooling in online reputation management yesterday after a fallout with Emmy-nominated actor Tituss Burgess. The actor, who is most known for his role on the Netlix original comedy Unbreakable Kimmy Schmidt, posted the following Yelp review for Frank’s Express, a local moving company, late Wednesday: “My name is… Read more »

12

July 2016

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Category
Online Marketing

You Can Use Pokemon Go to Build Buzz About Your Apartment Community!

Pokemon Go has taken the world by storm. Not even two days after its release, the augmented reality game was installed on more than 5 percent of all Android devices in the US. And if that doesn’t sound like much, consider the fact that Tinder – the wildly popular dating app – is installed on… Read more »

8

July 2016

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Category
Online Marketing

Blocking

A Quick Look at How Apartment Marketers Can Beat Ad Blocking Software

People hate ads and it’s all our fault. Need proof? Check out this article from Search Engine Watch. In it, author Leonie Mercedes reveals some pretty scary statistics regarding the rise of ad blockers. For example, AdBlock Plus – which is just one of many ad blockers out there – registered 100 million active users… Read more »

8

July 2016

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Category
Social Media

sweepstakes_banner.jpg

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31st, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

30

June 2016

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Category
Pay-Per-Click, Social Media

Friendageddon-Affect-on-apartment-marketing

Your Apartment Marketing Strategy is About to Get Clobbered by #Friendmaggedon

In case you missed it, Facebook announced some drastic changes yesterday. These changes will prioritize your friends’ posts, images, and videos so that they appear higher up on your newsfeed, where you are more likely to see them. And while that’s all well and good for you as a user, it could cause some problems for… Read more »

29

June 2016

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Category
Online Marketing

tomb-stone

How the Death of the F-Pattern Affects Apartment Marketing

Attaching yourself to an Internet trend is about as wise as attaching yourself to a Game of Thrones character. In the world of online marketing, there’s no certainty that what’s here today will remain here tomorrow. Things change quickly. No trend is safe. Valar Morghulis. It’s with this in mind that we say farewell to… Read more »

27

May 2016

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Category
Online Marketing

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These 3 Facts Explain Why Successful Apartment Marketers Love Paid Social Ads

In order to maintain your title as a successful apartment marketer, you need to stay ahead of the curve when it comes to the latest techniques and strategies for advertising your properties. With that in mind, we put together three facts that explain why paid social ads on Facebook and Instagram are becoming the go-to… Read more »

19

May 2016

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Category
Reputation Management

Chart1Revised

Ask and You Shall Receive: How Grubb Properties Dramatically Improved Their Online Reputation in Just 1 Month for FREE

Few apartment marketers would question the benefits of having a positive online reputation in 2016. Study after study confirms that review websites play a critical role in the online decision making process, and negative online reputations can inflict some serious damage on those who do not act fast. But this isn’t another article about why… Read more »

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