Google Plus Rolls Out New Poll Widget

October 21, 2014 10:50 am

Engagement is one of the key functions of social media, and now Google Plus has another tool to help with that. The new Google Plus poll widget allows users to solicit feedback from followers by asking a question and giving five answer choices, with the results displayed in a bar graph.

Polling via social media is nothing new. But Facebook's elimination of its poll feature in 2012 sparked complaints from users and gave Google Plus an opening to roll out its own polling capabilities. The Google Plus poll widget is available through the web and on Android devices, and an iOs version will be available soon.

Category: Social Media Tags: , , , ,

Facebook Launches New Ad Network, Atlas. So What’s All the Fuss About?

October 16, 2014 3:48 pm

In case you missed it, Facebook announced the launch of Atlas, the social media site's new and improved targeted ad network, late last month. According to the Atlas website, this new network represents an industry push toward "people-based marketing"; that is, target marketing that tracks a person's activity across mobile phones and tablets—not just desktop computers.

So what's all the fuss about? First off, Atlas doesn't rely on cookies, a means of data collection that only works on desktop computers. Instead, Atlas promises to track a shopper's habits as they move across all devices, which, in turn, can create a more accurate, comprehensive shopper profile. Secondly, some fear that Atlas is a just a precursor to Facebook selling the personal information of its users; however, Facebook has insisted that the information gathered by Atlas and shared with advertisers is done so anonymously.

To learn more about Atlas's cross-device strategy, follow this link.

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Stay Connected with Our Monitoring Feature!

October 9, 2014 2:47 pm

With the many items on your to-do list, it can be difficult to find time to keep up with all the comments being made on social media by clients and prospective clients. When do you have time in the day to check your company's Facebook page, Twitter, and blog to see if there are any comments you need to respond to? That's where our Monitoring service comes in; we review, categorize and notify you of new comments on WordPress, Facebook, Twitter, Linkedin, Google+, YouTube, and more:

  • When a comment is made, our monitoring team will email you alerting you there is a comment you need to respond to. If it is something we can easily respond to, we will enter a response for you. Otherwise, you can simply respond to the email with what you'd like to say back and we will post the comment for you! Alternatively, you can log into Respage Express and respond to the comment yourself.
  • Each comment is scored in a category such as Service Request, Lead, Review/Rating or Client Comment. You will then be able to see exactly how residents are using each social media platform to communicate with the company.

Click here for more details.

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