14

April 2015

Posted by

Category
Miscellaneous

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First Quarter Rent Growth Beats Expectations with Higher than Average Growth in Walkable Cities

Despite economists' warnings of slowing rent growth, a new first quarter report indicates that the market may outperform expectations in 2015. The rise in rent growth is attributed to falling vacancy rates in apartment communities throughout the country. However, the supply and demand dynamic is more complicated than one might originally think. According to an… Read more »

9

April 2015

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Category
Search Engine Marketing

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Google Places Paddlock on Search Results with New Doorway Algorithm Update

As the rest of the SEO community continues to chat about Google's forthcoming mobile-friendly algorithm update, we'd like to send out a friendly reminder that there's more than one change on the horizon this April. Last month, the Google Webspam Team's Brian White quietly released a statement regarding a new update that will hammer the… Read more »

6

April 2015

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Category
Search Engine Marketing

Could Google’s Hotel Ads Platform Revolutionize the Multifamily Marketing Industry?

Hilton Hotels is witnessing incredible bumps in both conversion rates and Return On Investment since launching Google’s newest version of the Hotel Ads feature, according to an article by ClickZ reporter Emily Alford. While an earlier version of Hotel Ads has existed for some time, the search company quietly released an algorithm update in November… Read more »

25

March 2015

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Category
Search Engine Marketing

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Yahoo’s Short Lived Comeback Proves Why the Mobile Market Matters

Yahoo’s search market comeback looks to be short lived. According to a new analysis released by comScore, the search engine lost 0.2 percent of its market share between January and February of this year. While this drop may seem insignificant, it’s important to note the percentage represents nearly 34 million monthly searches. A few months… Read more »

23

March 2015

Posted by

Category
Reputation Management

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Request Online Apartment Community Reviews with Our Quick and Convenient New Feature!

Online review sites are increasingly influencing consumer behavior. According to a Search Engine Land Study conducted in July of 2014, nearly 88 percent of consumers trust online reviews. That number is up 9 points from 79 percent in 2013, and 16 points from 72 percent in 2012. With such significant strides over the past two… Read more »

19

March 2015

Posted by

Category
Search Engine Marketing

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New Study Reveals How SEO Dramatically Boosts Lead Generation and Conversion Rates

We all know organic search drives traffic and leads. But the results of a recent growth report have completely blown away expectations, including those set by the staunchest Search Engine Optimization advocates. According to an iProspect study of more than 50 brands and over 1.1 billion natural search visits, companies with active SEO campaigns witnessed… Read more »

17

March 2015

Posted by

Category
Social Media

Referral_Post_Feature

Quickly Spread the Word about Your Apartment Referral Incentives with the Newest Respage Feature

Providing referral incentives to your current renters is a great way to gain solid leads and sign more leases. But getting the word out about your referral programs can be tough. That’s why we’re introducing an all-new Respage feature that helps apartment communities market their referral programs with ease. As of March 10, the Respage… Read more »

13

March 2015

Posted by

Category
Search Engine Marketing

Mobile_Friendly_Websites

Google’s Newest Update Rewards Mobile-Friendly Sites

In an effort to continue delivering the most relevant search results in a landscape increasingly dominated by mobile devices, Google will start punishing websites that are not mobile-friendly by lowering their rankings within the search index. The new development is expected to become official next month. For search engine marketers, the new algorithm update is… Read more »

9

March 2015

Posted by

Category
Social Media

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New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends April 30th, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

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