3

February 2016

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Category
Online Marketing

computer

3 Signs That Your Apartment Community’s SEO and Content Marketing Strategies Are Working

Judging the effectiveness of your SEO and content marketing efforts is tough. Monthly reports often leave apartment marketers with a lot of different statistics to ponder, and the sheer amount of this data can sometimes make it difficult to interpret campaign performance. To make things easier, we’re taking a look at three fundamental pillars of… Read more »

28

January 2016

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Category
Online Marketing

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Is Responsive Content Marketing the Next Big Thing in SEO?

In a recent Search Engine Watch article, author Gerald Murphy predicted the rise of “responsive content marketing,” claiming it to be the next logical step in the Internet’s mobile evolution. This projected step could create a ton of work for apartment marketers, web developers, and writers if it ever comes to fruition, certainly causing a… Read more »

21

January 2016

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Category
Online Marketing, Search Engine Marketing

RespageReport PreviewImage

Search Patterns of Renters: An Infographic That Illustrates Where, How, and When People Look for Apartments

Have you ever wondered where most people who google “apartments for rent” live, or what devices they use to conduct their search? This infographic has the answers. Respage analyzed data from millions of apartment related searches across the United States to discover the search patterns of renters. We then visualized that data to make it… Read more »

18

January 2016

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Category
Online Marketing, Pay-Per-Click, Search Engine Marketing

new offer

The Absolute Best Deal in Apartment PPC and SEO!

On Friday, January 15, we restructured our service packages in order to provide the multifamily industry with one of the very best deals in online apartment marketing. While our old service packages are still available, the newest plans focus entirely on PPC or SEO.. For those unfamiliar with PPC and SEO, the acronyms stand for… Read more »

Getting-on-Track

5 Proven Apartment Marketing Ideas You Can Actually Track

Signing more leases and lowering vacancy rates in your apartment community largely comes down to visibility. You know that there’s a strong correlation between how much exposure your community receives and how many people express interest in becoming new tenants. But while correlations can indicate a cause and effect relationship, apartment marketing strategies that are… Read more »

8

January 2016

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Category
Social Media

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New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends February 29th, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

31

December 2015

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Category
Online Marketing

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This Year in Apartment Marketing: A Look Back at Some of the Biggest Changes of the Year, and What’s to Come in 2016

Effective apartment marketing has always been about discovering what works and what doesn’t work, and appropriately refining strategies based on those findings. As we close out 2015, we thought it would be a good idea to share what we’ve learned over the past year. Here’s a look at what has changed, as well as what… Read more »

17

December 2015

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Category
Social Media

Facebook

How to Avoid Intellectual Property Issues When Posting to Your Apartment’s Facebook Account

Facebook is undoubtedly a useful channel for apartment marketing. The medium not only allows you to connect with potential new residents who are considering moving to the community, but also to inform your current residents about certain events that are happening in the community. As is the case with all social media channels, however, the… Read more »

10

December 2015

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Category
Online Marketing

Remarketing

Can Apartment Communities Drive More Leads With Remarketing Ads?

Apartment marketing in the digital age involves a ton of moving parts. You have Search Engine Optimization. You have Pay Per Click advertising. You have social media. The list goes on… But of all these different strategies for marketing apartments online, few are understood as little as remarketing ads. That’s why we built this quick… Read more »

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