25

March 2015

Posted by

Category
Search Engine Marketing

512px-Three_biggest_web_search_engines

Yahoo’s Short Lived Comeback Proves Why the Mobile Market Matters

Yahoo’s search market comeback looks to be short lived. According to a new analysis released by comScore, the search engine lost 0.2 percent of its market share between January and February of this year. While this drop may seem insignificant, it’s important to note the percentage represents nearly 34 million monthly searches. A few months… Read more »

23

March 2015

Posted by

Category
Reputation Management

wpid-1.Respage_Review_Request_Email.jpg

Request Online Apartment Community Reviews with Our Quick and Convenient New Feature!

Online review sites are increasingly influencing consumer behavior. According to a Search Engine Land Study conducted in July of 2014, nearly 88 percent of consumers trust online reviews. That number is up 9 points from 79 percent in 2013, and 16 points from 72 percent in 2012. With such significant strides over the past two… Read more »

19

March 2015

Posted by

Category
Search Engine Marketing

wpid-2512148775_61fa58b4b3.jpg

New Study Reveals How SEO Dramatically Boosts Lead Generation and Conversion Rates

We all know organic search drives traffic and leads. But the results of a recent growth report have completely blown away expectations, including those set by the staunchest Search Engine Optimization advocates. According to an iProspect study of more than 50 brands and over 1.1 billion natural search visits, companies with active SEO campaigns witnessed… Read more »

17

March 2015

Posted by

Category
Social Media

Referral_Post_Feature

Quickly Spread the Word about Your Apartment Referral Incentives with the Newest Respage Feature

Providing referral incentives to your current renters is a great way to gain solid leads and sign more leases. But getting the word out about your referral programs can be tough. That’s why we’re introducing an all-new Respage feature that helps apartment communities market their referral programs with ease. As of March 10, the Respage… Read more »

13

March 2015

Posted by

Category
Search Engine Marketing

Mobile_Friendly_Websites

Google’s Newest Update Rewards Mobile-Friendly Sites

In an effort to continue delivering the most relevant search results in a landscape increasingly dominated by mobile devices, Google will start punishing websites that are not mobile-friendly by lowering their rankings within the search index. The new development is expected to become official next month. For search engine marketers, the new algorithm update is… Read more »

9

March 2015

Posted by

Category
Social Media

wpid-Sweepstakes.png

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends April 30th, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

6

March 2015

Posted by

Category
Reputation Management

Reputation Management – Why It Matters

Your apartment community received a bad review online. Now what do you do? In an increasingly connected world, ignoring that bad review is not an option. According to a recent study, almost 70 percent of prospective residents look at ratings and reviews while searching for an apartment. The same study found that a similar percentage… Read more »

3

March 2015

Posted by

Category
Social Media

Why Property Management Companies Should Embrace Google’s Newest Deal with Twitter

Several years back, it wasn't rare to find tweets in Google search results. Twitter and the search giant had arranged a deal so that Google could get lightning fast results from Twitter's data stream. In turn, Twitter received leads for users who previously didn't use the social platform. That is, however, until 2011, when the… Read more »

27

February 2015

Posted by

Category
Social Media

wpid-Instagram.jpg

Monitor a Brilliant Instagram Presence with the Newest Respage Technology

Photo Credit: Instagram-logo by José Moutinho | CC BY 2.0 Property management companies can now leverage the influence of Instagram through Respage Express. The addition of the image-sharing platform represents yet another step in our commitment to bring clients the industry’s best online marketing tools. In a social media landscape that absolutely loves image-based posts,… Read more »

23

February 2015

Posted by

Category
Search Engine Marketing

wpid-1.Respage_SEO_Reporting_Dashboard.jpg

Measure Your Property Website’s Effectiveness With the All-new Respage Reporting Dashboard

Our breakthrough Reporting Dashboard just arrived, and we're confident this technology will launch apartment marketing campaigns to all-new heights. Vigorously tested, remarkably simple, and incredibly affordable, the Respage Reporting Dashboard provides the multifamily industry with all the tools apartment management companies need to monitor their marketing campaigns from a single interface. Designed to emphasize the… Read more »