Respage Express: Now With SEO & PPC Reporting

April 10, 2014 12:09 pm

Respage Express now includes SEO and Pay Per Click (PPC) reporting.

Why? Because you need to know how your social media and online marketing works for you. You shouldn't have to go elsewhere to do it, and it should be easy.

Respage Express easily breaks down SEO and PPC results into Summaries, Analysis/Recommendations, and Data. PPC & SEO reporting through Respage Express is available to any of our clients currently using Respage's PPC & SEO services.

Got questions about how it works? Ask us.

Category: Search Engine Marketing Tags: , , ,

Noticed These Google Service Changes?

April 3, 2014 12:31 pm

We've mentioned one of these before, but it's worth repeating.

Be careful what you discuss on your Google account. If you review shoes, music, or anything else on Google+, YouTube, or other Google services, the search giant reserves the right to use your name, profile picture and writing in search results.

Yes, Google wants you to help sell products. Not interested? Click through for instructions on how to opt out.

Noticed strange Gmail activity lately? Google+ users with Gmail accounts can now receive email from anyone who follows them. Yes, anyone. More details can be found here. We haven't discovered an opt-out feature yet. Be warned.

Category: Social Media Tags: , ,

Google’s Search Results Redesign: What Does It Mean for Your Business?

April 1, 2014 12:15 pm

We've all seen it: Google is changing how they display search results. The moves are subtle, but they my have a big impact on organic and paid search campaigns.

What's changed?

For starters, font size is larger and titles are no longer underlined. A big yellow "Ad" label has replaced the traditional box around paid ads. There are many smaller changes — click here for the full list.

How does that affect you?

Perhaps a lot. A larger font means less pixel space for titles, making 60 characters the safe zone for title tags. That will affect click-through-rates in paid and organic results.

No one knows what the 'Ad' button will do, either. Some say it will increase quantity of clicks because users who've experienced 'banner blindness' and learned to ignore shaded results will click more. Others believe clicks will be more relevant, actionable, and qualified because it's now clear that those results are paid advertisements.

So what should we do?

The changes will probably affect every business differently. Keep watching your usual metrics like CTR, Clicks, and CPC. We're about 2-3 weeks into the rollout, so compare that period to the two prior weeks and note changes in CTR or total clicks that can you can't attribute to something else.

But what do we know?

Google made over $33 billion in 2013. 70% of that was from Adwords. So at the end of the day, they want to make users happy. These changes are likely one step in helping users to find the most relevant and engaging results possible. Whether that's organic or paid shouldn't matter to the user, and ultimately, user behavior will dictate the worthiness of paid results.

Category: Search Engine Marketing Tags: , , , , ,