For the past two months, we've studied every social media comment and mention for clients that use our moderation services. That's over 3,500 comments, and they've taught us a few things.

First, preliminary numbers confirm that social media isn't a big source of leads, with them making up only 3.6% of comments and mentions. But here's the good news: for the multifamily industry, social media pages function as bustling customer service portals, with 38% of comments being general service inquiries and 9% maintenance requests.

Interestingly, only 13.6% of all social media mentions were positive/negative comments or reviews (7.6% positive, 6% negative), suggesting that for the multifamily audience, social media engagement is mostly transactional.

How do we know? Since no other reputation management tools give this level of detail, we devised a unique method of hand-scoring all social media comments and mentions. Every interaction is checked against a list of 11 post types, giving Respage customers the most meaningful and accurate social media analytics in the industry.

With Respage, you don't just know what customers think of you — you know how social media is working for you. Want to learn more? Ask us.

Name:
Jamie Steinheiser

Position:
Sales

How long have you been with 4Walls?
March 2011

What’s a typical day like for you?
Prospecting for companies who might benefit from our services, demonstrating our products and discussing how we can help properties retain residents and generate leads from social media and Internet marketing.

What’s the best thing about your job?
I love talking to people and meeting new people every day. In addition, I love to work with my co-workers! They're all so helpful and supportive all the time.

What do you do in your spare time?
Outside of work, I spend a lot of time running my three daughters around to soccer, dance, lacrosse, chorus, etc. If there are ever a few minutes to spare, I go to the gym, go for a walk or read as much as I can!

Got the hang of social media, but need a helping hand?

Try Respage Express, our self-service tool. It lets you post social media updates, monitor multiple accounts, manage your reputation and perform analytics, all from our easy-to-use content management system.

Check out the slides below to learn more about how Respage Express can help you: