Yahoo Buys Tumblr: Two Giants Join Forces

May 20, 2013 5:20 pm

On Monday, May 20, 2013, Yahoo announced it will buy Tumblr, a popular blogging platform for $1.1 billion cash. Since Yahoo’s new CEO Marissa Mayer took over, the company has been making strides to make itself more relevant.

Yahoo promises "not to screw it up," and will purchase the blogging site from David Karp, the 26-year-old boy-genius who heads Tumblr. With regard to the acquisition, Yahoo said Tumblr will operate independently as a separate business – which is likely a relief to many Tumblr users who are drawn to its edgy image. David Karp will remain CEO, and the product, service, and Tumblr brand will continue to be defined and developed separately.

Since Marissa Mayer took over as CEO at Yahoo, the company has been on a mission to acquire companies that appeal to younger audiences, such as Summly, Astrid and Jybe, and now Tumblr – and, rumor has it, that Yahoo has even been wooing Hulu.

Category: Social Media Tags: , , , , , ,


What NOT to Post on Social Media

May 16, 2013 11:22 am

Sure, most of us have at least a general idea of what to share with our Facebook fans and Twitter followers, but have you given any thought to what you should NOT share with them?

This topic was recently brought to light thanks to an Arizona restaurant’s epic Facebook meltdown after being featured on Gordon Ramsey’s hit show, Kitchen Nightmares. After receiving heat from Ramsey about their business practices, the owners took to Facebook, criticizing not only the show, but also customers who gave unfavorable reviews on Yelp, Facebook, and other sites.

What’s the lesson here? It’s great to share your company’s personality on Facebook and other social sites, but a line needs to be drawn. Addressing customer criticism in a constructive way is great, but if you or your company is taking to social media to lash out against critics, it will only end up hurting you in the long run.

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To read snippets of the Facebook meltdown, click here.

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Facebook Redesigns Mobile Pages to Get a Piece of Yelp’s Traffic

May 9, 2013 9:53 am

When you’re looking for reviews, business phone numbers, addresses, or hours, where do you go? Well, if you’re like many, you head over to sites like Yelp.com. Facebook, realizing this, is on a mission to capture some of Yelp’s and other similar sites' traffic by redesigning their mobile Pages.

The new mobile Facebook Page layout prominently features details about local businesses, star ratings, and buttons to "Like," Call, or Check-In at the top of the page. Keep in mind, this is a mobile-based redesign, and the web-based pages are not undergoing a similar makeover.

The redesign went live at the end of April for the latest version (6.0+) of Facebook for iOS, and will be available via Facebook’s Android app within the next few weeks.

This redesign is a logical step for Facebook, considering nearly half of Facebook’s business, organization, and public-figure Page visits come from mobile devices.

To see a side-by-side comparison of the old and new layouts, click here.

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