29

June 2016

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Category
Online Marketing

tomb-stone

How the Death of the F-Pattern Affects Apartment Marketing

Attaching yourself to an Internet trend is about as wise as attaching yourself to a Game of Thrones character. In the world of online marketing, there’s no certainty that what’s here today will remain here tomorrow. Things change quickly. No trend is safe. Valar Morghulis. It’s with this in mind that we say farewell to… Read more »

27

May 2016

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Category
Online Marketing

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These 3 Facts Explain Why Successful Apartment Marketers Love Paid Social Ads

In order to maintain your title as a successful apartment marketer, you need to stay ahead of the curve when it comes to the latest techniques and strategies for advertising your properties. With that in mind, we put together three facts that explain why paid social ads on Facebook and Instagram are becoming the go-to… Read more »

19

May 2016

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Category
Reputation Management

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Ask and You Shall Receive: How Grubb Properties Dramatically Improved Their Online Reputation in Just 1 Month for FREE

Few apartment marketers would question the benefits of having a positive online reputation in 2016. Study after study confirms that review websites play a critical role in the online decision making process, and negative online reputations can inflict some serious damage on those who do not act fast. But this isn’t another article about why… Read more »

12

May 2016

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Category
Online Marketing

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The Numbers Are In: How Facebook and Instagram Advertising Changes the Game for Apartment Marketers

Advertising on social media is all the rage these days. In fact, it was the most talked about apartment marketing strategy at the AIM conference last week. To help multifamily professionals gain a better understanding of this marketing medium, and why it’s building so much buzz, we highlighted some impressive statistics discovered in a small… Read more »

10

May 2016

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Category
Social Media

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New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends June 30, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

25

April 2016

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Category
Online Marketing

social-ads

Respage Now Offers Paid Social Advertising Services for the Multifamily Industry

Respage now offers paid social media advertising services for Facebook and Instagram to help you land more renters. How do these paid ad services differ from our standard social media management services? Why should your apartment community consider paid social ads? Here’s a look at what this new Respage service entails and how apartment marketers… Read more »

15

April 2016

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Category
Online Marketing

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Apartment Marketers: Here’s An Easy 3 Step Guide to Targeting Baby Boomers

The second largest demographic cohort behind Millennials, Baby Boomers represent a prime marketing target for apartment communities. This is especially true as the generation enters retirement age, a time that is ripe for switching up the environment and moving somewhere new. To help you reach this growing population, we constructed the following quick guide to… Read more »

12

April 2016

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Category
Reputation Management

review-response

Apartments.com Reviews Can Now Be Managed via the Respage Dashboard

Reviews posted to Apartments.com, the largest Internet Listing Service in the country, can now be monitored and managed via the Respage Dashboard. Launched in February, the new partnership makes it easier for property management firms to control the online reputations of their apartment communities. Respage’s proprietary dashboard currently allows its users to monitor their online… Read more »

22

March 2016

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Category
Online Marketing, Search Engine Marketing

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5 Simple Blog Post Ideas That Will Boost Your Apartment’s SEO While Also Helping Your Residents

Publishing fun and informative blog posts on your apartment’s website isn’t just a good way to communicate with your residents. It’s also a very effective way to boost your site’s search engine rankings. Digital marketers attribute the relationship between quality blog posts and higher search engine rankings to backlinks. Google uses these backlinks to estimate… Read more »

11

March 2016

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Category
Online Marketing

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3 Things Every Apartment Marketer Should Know About Facebook Advertising

Facebook advertising is the latest craze in apartment marketing, with countless communities reporting an explosion in lead growth after experimenting with the social network. But as is the case with most new trends in the industry, many multifamily professionals have a lot of questions about how these ads can help their communities get more visibility… Read more »

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