26

May 2015

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Category
Search Engine Marketing

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Google Will Rebrand Webmaster Tools in Coming Weeks

Google will be rebranding its Webmaster Tools suite as Google Search Console in the coming weeks, according to a blog post published by the search engine giant on Wednesday. A simple name change, the rebrand will not affect any of the features or functionality of the original platform. Webmaster Tools is a free website insight… Read more »

19

May 2015

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Category
Miscellaneous

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3 Valuable Tips for Successfully Improving Your Apartment Community’s Online Image

Improving your apartment community's online image can result in more lease signings and a lower vacancy rate. With that in mind, we've created the following list of tips for enhancing your community's online reputation. #1: Encourage Reviews Developing a large list of informative and positive reviews takes time, but your efforts pay off in the… Read more »

14

May 2015

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Category
Social Media

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Does Facebook’s New “Add a Link” Button Make Sense?

Facebook began experimenting with a new button over the weekend that allows mobile users to easily add links to status updates without switching apps or using copy and paste. Although only available to a handful of select users at the moment, experts believe that the social media company intends to use this new function to… Read more »

11

May 2015

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Category
Search Engine Marketing, Social Media

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4 Facts That Prove Social Media Boosts Your SEO Efforts

While some people place SEO and social media in two separate categories, we believe that online marketing does not exist in a vacuum. Leveraging social channels, and the information they possess, can work wonders for every online marketing campaign. To prove it, here are four ways that social media promotes and collaborates with your SEO… Read more »

7

May 2015

Posted by

Category
Social Media

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New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends June 30th, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

6

May 2015

Posted by

Category
Miscellaneous

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Spike in Downtown Development Signals Bright Future for Multifamily Industry

Apartment developers are betting big on city centers throughout the United States, with roughly a quarter of all new construction projects happening in downtown regions. The trend represents a rebound from over five decades of urban decay. And according to economists at Freddie Mac, this trend won't be slowing down anytime soon. Downtown apartment construction… Read more »

30

April 2015

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Category
Online Marketing

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5 Tips That Help Apartment Management Companies Capture More Mobile Traffic

With Google's newest mobile algorithm update running strong, we thought it would be a good idea to address some content marketing strategies specifically tailored to mobile devices. Here's a quick look at five content marketing strategies for apartment management companies that want to capture more mobile traffic. Grab Your User's Attention Headlines matter. Every marketing… Read more »

29

April 2015

Posted by

Category
Online Marketing, Social Media

we are social

Just Pay Attention

Back in the days when we were in class we heard that expression from our instructor….”Just pay attention!”   Why was that expression used?  More than likely it was because of the vast amount of information that was being shared.  If we did not pay attention then we could potentially miss out on some key information… Read more »

23

April 2015

Posted by

Category
Social Media

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Why Do Clients Consider Respage as a Partner, Rather than a Vendor?

Our clients constantly say that they consider us to be a marketing partner rather than a marketing vendor. And as much as we hate to toot our own horn, we take great pride in this fact. But what is it, exactly, that makes Respage stand out among the rest? We sat down with a few… Read more »

14

April 2015

Posted by

Category
Miscellaneous

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First Quarter Rent Growth Beats Expectations with Higher than Average Growth in Walkable Cities

Despite economists' warnings of slowing rent growth, a new first quarter report indicates that the market may outperform expectations in 2015. The rise in rent growth is attributed to falling vacancy rates in apartment communities throughout the country. However, the supply and demand dynamic is more complicated than one might originally think. According to an… Read more »

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