25

April 2016

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Category
Online Marketing

social-ads

Respage Now Offers Paid Social Advertising Services for the Multifamily Industry

Respage now offers paid social media advertising services for Facebook and Instagram to help you land more renters. How do these paid ad services differ from our standard social media management services? Why should your apartment community consider paid social ads? Here’s a look at what this new Respage service entails and how apartment marketers… Read more »

15

April 2016

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Category
Online Marketing

Senior Couple Relaxing Poolside

Apartment Marketers: Here’s An Easy 3 Step Guide to Targeting Baby Boomers

The second largest demographic cohort behind Millennials, Baby Boomers represent a prime marketing target for apartment communities. This is especially true as the generation enters retirement age, a time that is ripe for switching up the environment and moving somewhere new. To help you reach this growing population, we constructed the following quick guide to… Read more »

12

April 2016

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Category
Reputation Management

review-response

Apartments.com Reviews Can Now Be Managed via the Respage Dashboard

Reviews posted to Apartments.com, the largest Internet Listing Service in the country, can now be monitored and managed via the Respage Dashboard. Launched in February, the new partnership makes it easier for property management firms to control the online reputations of their apartment communities. Respage’s proprietary dashboard currently allows its users to monitor their online… Read more »

22

March 2016

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Category
Online Marketing, Search Engine Marketing

pool-690034_1280

5 Simple Blog Post Ideas That Will Boost Your Apartment’s SEO While Also Helping Your Residents

Publishing fun and informative blog posts on your apartment’s website isn’t just a good way to communicate with your residents. It’s also a very effective way to boost your site’s search engine rankings. Digital marketers attribute the relationship between quality blog posts and higher search engine rankings to backlinks. Google uses these backlinks to estimate… Read more »

11

March 2016

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Category
Online Marketing

fb ad desktop

3 Things Every Apartment Marketer Should Know About Facebook Advertising

Facebook advertising is the latest craze in apartment marketing, with countless communities reporting an explosion in lead growth after experimenting with the social network. But as is the case with most new trends in the industry, many multifamily professionals have a lot of questions about how these ads can help their communities get more visibility… Read more »

9

March 2016

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Category
Social Media

1.sweepstakes_banner.jpg

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends April 30th, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

25

February 2016

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Category
Search Engine Marketing

wpid-Google_AdWords_Remarketing.jpg

5 Things Every Apartment Marketer Needs to Know About the Recent AdWords Changes

Over the weekend, Google eliminated the ads section that formerly appeared on the right hand side of the Search Engine Results Pages. The sudden and unexpected change has caused a ton of speculation on how advertisers, businesses, and users will be affected. In order to quell the concerns of apartment marketers, we took the liberty… Read more »

22

February 2016

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Category
Online Marketing

google search

How Will Google Voice Search Change Your Apartment Marketing Strategy?

Voice Search is poised to quickly disrupt current apartment marketing strategies. We already know that users prefer mobile devices – the most common voice search platform – over desktops, when conducting a search. We also already know that 55 percent of teens and 41 percent of adults use voice search technologies on a daily basis…. Read more »

15

February 2016

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Category
Reputation Management

"Yelp Sticker and Reviews" by John Fischer - CC BY 2.0

The 6 Most Influential Review Sites for Apartment ORM

Online reviews matter. This blog has previously uncovered some daunting facts about review influence, such as the fact that 92 percent of consumers read online reviews, and that only 13 percent of consumers will consider using a product or service that has a one or two star rating. However, it should be noted that not… Read more »

3

February 2016

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Category
Online Marketing

computer

3 Signs That Your Apartment Community’s SEO and Content Marketing Strategies Are Working

Judging the effectiveness of your SEO and content marketing efforts is tough. Monthly reports often leave apartment marketers with a lot of different statistics to ponder, and the sheer amount of this data can sometimes make it difficult to interpret campaign performance. To make things easier, we’re taking a look at three fundamental pillars of… Read more »

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