AAGP has partnered with CBS to air an Apartment Living advocacy campaign with the primary goal to promote AAGP members as “The Good Guys”.  The campaign will run 30 second spots featuring the benefits of apartment living, encouraging renters to look for the AAGP logo when renting their next apartment, and highlighting the eight Owner members participating in the CBS campaign.  Many thanks to these participants for covering the expense of this endeavor, through their generosity ALL members of AAGP benefit!

AAGP is stepping out into the public eye with a fresh new look. The updated AAGP logo will debut on CBS; look for the spots to air on the CBS Early Show, Talk Philly at noon and the CBS Evening news on August 15. Each participating Owner will be interviewed for a weekly segment on Talk Philly by hosts Pat Ciarrocchi and Ukee Washington discussing their company and why being an AAGP member benefits not only their company but their residents as well.  Set your DVRs for August 16 at noon to see David Adelman, Campus Apartments on Talk Philly.

Thank you to our fabulous PR Committee Chaired by Jim Korman! The Committee made up of Larry Falkow, Christine Gertz, Aaron Helfman, Jenel Marraccini, Ron Monson, Paul Small, Ellen Thompson, Jessica Scully and Gunti Weissenberger have in one year created 1)The Renters Bill of Rights 2) The website FAQ’s and great new content and design 3) produced monthly newspaper advocacy articles 4) created the fresh new logo and look for all AAGP communications and 5) finally the CBS Advocacy Campaign. So much progress in one year!!!

If you have any questions regarding this new and exciting outreach, please give Pam Bennett a call at 610-664-1800

Check out Campus Apartments on CBS: http://www.youtube.com/watch?v=jj-V8Yz1S4Q

View the Talk Philly Interview Schedule: http://aagp.com/associations/11216/files/CBS%20Talk%20Philly%20Interview%20Schedule.pdf

~posted by Erica Hunter 8/9/11