On Friday, January 15, we restructured our service packages in order to provide the multifamily industry with one of the very best deals in online apartment marketing. While our old service packages are still available, the newest plans focus entirely on PPC or SEO..
For those unfamiliar with PPC and SEO, the acronyms stand for Pay-Per-Click and Search Engine Optimization, respectively. PPC Ads are text-based advertisements that fall under the sponsored section at the top of search engines like Google. You can read more about PPC here. SEO is the practice of optimizing a website so that it ranks higher in search engines. You can read more about SEO here.
One of the benefits of our PPC plans is that they are fully-managed by our staff of Google certified experts. This management feature allows apartment marketers to rest at ease knowing that their PPC Ads are in good hands. It also allows apartment marketers to save time and focus their efforts elsewhere. Other benefits of the PPC plans include:
- 24/7 reporting dashboard
- Ad extensions setup
- Display remarketing
- PPC conversion tracking
- Advanced call tracking
- Monthly reporting
- Budget recommendations
Like our PPC plans, our SEO services are considered the best in the industry. Our team of SEO experts doesn’t just optimize your website for search engines, they also work each month to create custom content that’s proven to continue boosting your site rankings over time. Other benefits of our SEO services include:
- Hosted SEO Content Hub
- Monthly organic back-linking
- Organic conversion tracking
- Advanced organic call tracking
- Daily search engine rank monitoring
- Google Analytics integration
- 24/7 Dashboard Reporting
- Quarterly Performance Review
The PPC plan and the SEO plan are both available as stand-alone services. However, current clients who experimented with using both plans simultaneously have reported seeing extraordinary results.
For more information about how PPC and SEO can improve the ROI on your marketing budget, check out this blog post about apartment marketing ideas you can actually track. To see the costs of these plans, head over to the pricing page and click the SEO & PPC tab.