22

May 2017

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Category
Reputation Management, Senior Living

Google-Reviews

5 Review Sources Every Senior Living Reputation Manager Should Track

A few years back, any mention of senior living online reputation management would be met with a chuckle. The senior living audience isn’t online, right? Why dedicate any resources to addressing senior living reviews that no prospect will ever read? My, how times have changed. Today’s senior living marketers don’t just know that their prospects… Read more »

15

May 2017

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Category
Pay-Per-Click, Senior Living

Senior Living PPC Cheatsheet

The Senior Living PPC Cheat-Sheet

All great senior housing PPC strategies begin with a great senior housing keyword strategy. With this fact in mind, we put together a quick cheat sheet that identifies the top keywords in the industry. You’ll notice we broke down our list into two separate categories. The first list is intended for assisted living marketing, while… Read more »

10

May 2017

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Category
Senior Living, Website Solutions

Soaring-Conversion-Rates-for-Senior-Living

3 Critical Senior Living Website Strategies for Mobile Optimization

It’s no secret that responsive websites are preferred by search engines and Internet users in general. But when older audiences are your primary marketing target, having a responsive website becomes even more important. It’s for this reason we put together these three critical mobile optimization strategies for senior living marketing. Cross the following off your… Read more »

21

April 2017

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Category
Online Marketing, Website Solutions

The Respage Chatbot: What Is It and Why Do Multifamily Marketers Need It?

Early last week, we officially announced our new Respage Chatbot offering. Fans of our products and services met this announcement with loads of excitement, but they also had loads of questions. This post aims to clear the whats, whys, and whens:    What is Chatbot? The Respage Chatbot is an artificially intelligent leasing agent. We’ve… Read more »

17

April 2017

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Category
Pay-Per-Click, Senior Living

4 Tips to Optimize Your Senior Living PPC Strategy

Senior living marketing teams are facing a huge shift in who they’re targeting and what tactics they’re using. Baby Boomers love technology just as much as their kids, and they’re turning to search engines like Google to find their retirement homes. With this in mind, we’ve put together the following four tips to optimize your… Read more »

4

April 2017

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Category
Online Marketing, Senior Living, Social Media

3 Useful Facebook Advertising Tips for 55+ Communities

Apartment marketers who work with 55+ communities don’t have too many options when it comes to social advertising. After all, it’s quite uncommon for a Baby Boomer to have an Instagram account. And you can completely forget about Snapchat. But there is one social network that has captured the attention of Boomers: Facebook. As of… Read more »

29

March 2017

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Category
Online Marketing, Senior Living

Respage Launches Digital Marketing Solutions for Senior Living Communities

Starting in April, Respage will extend its line of multifamily marketing products and services to the senior living sector. Property management companies that cater to senior living communities will have access to all the products and services current Respage clients love, including: Reputation management tools that alert property management companies and/or on-site staff to newly… Read more »

27

March 2017

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Category
Social Media

Content Discovery Engine Screenshot

4 New Time-Saving Updates Now Available on Respage!

It’s good to be a Respage user this March. Last week, we released four new updates that will help Respage users build better social media profiles and save a ton of time. Here’s a quick look at these updates: Video Integration – Social posts that contain videos have higher engagement rates than posts that contain… Read more »

16

March 2017

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Category
Social Media

How is Facebook Handling Fair Housing Act Concerns?

Last Fall, we covered how Facebook’s ethnic affinity feature had drawn criticism from civil rights groups who feared it could be used as a tool for discrimination. The news was particularly important for Multifamily marketers, as Fair Housing laws were a primary source of concern. Recently, Facebook took several actions to prevent its advertising platform… Read more »

16

February 2017

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Category
Online Marketing, Social Media

What Impact Will the New Pinterest Search Ads Have on Multifamily Marketers?

Pinterest officially introduced its new search ads feature last week, giving Multifamily marketers a great way to reach more prospects and sign more leases.vian34vian34 The new search ads are keyword-based and appear in a sponsored section of the app whenever a user performs a search. Similar to Google AdWords, the ads run on a Pay-Per-Click… Read more »