13

March 2015

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Category
Search Engine Marketing

Google’s Newest Update Rewards Mobile-Friendly Sites

In an effort to continue delivering the most relevant search results in a landscape increasingly dominated by mobile devices, Google will start punishing websites that are not mobile-friendly by lowering their rankings within the search index. The new development is expected to become official next month. For search engine marketers, the new algorithm update is… Read more »

6

March 2015

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Category
Reputation Management

Reputation Management – Why It Matters

Your apartment community received a bad review online. Now what do you do? In an increasingly connected world, ignoring that bad review is not an option. According to a recent study, almost 70 percent of prospective residents look at ratings and reviews while searching for an apartment. The same study found that a similar percentage… Read more »

3

March 2015

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Category
Social Media

Why Property Management Companies Should Embrace Google’s Newest Deal with Twitter

Several years back, it wasn't rare to find tweets in Google search results. Twitter and the search giant had arranged a deal so that Google could get lightning fast results from Twitter's data stream. In turn, Twitter received leads for users who previously didn't use the social platform. That is, however, until 2011, when the… Read more »

27

February 2015

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Category
Social Media

Monitor a Brilliant Instagram Presence with the Newest Respage Technology

Photo Credit: Instagram-logo by José Moutinho | CC BY 2.0 Property management companies can now leverage the influence of Instagram through Respage Express. The addition of the image-sharing platform represents yet another step in our commitment to bring clients the industry’s best online marketing tools. In a social media landscape that absolutely loves image-based posts,… Read more »

23

February 2015

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Category
Search Engine Marketing

Measure Your Property Website’s Effectiveness With the All-new Respage Reporting Dashboard

Our breakthrough Reporting Dashboard just arrived, and we're confident this technology will launch apartment marketing campaigns to all-new heights. Vigorously tested, remarkably simple, and incredibly affordable, the Respage Reporting Dashboard provides the multifamily industry with all the tools apartment management companies need to monitor their marketing campaigns from a single interface. Designed to emphasize the… Read more »

19

February 2015

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Category
Search Engine Marketing

Duck Duck Go Now Available in 4 New Languages

Duck Duck Go, the small search engine that vows to protect user privacy, now operates in four different languages. The update represents yet another stage in the Philadelphia startup's move to assert itself in the search market. According to an official statement, released on Tuesday, February 17, the four newly languages include French, German, Czech,… Read more »

17

February 2015

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Category
Search Engine Marketing

Respage: Now An Official Google Partner

Need assistance getting your property website to rank on Google? Then enlist the help of Google certified professionals! This week Respage is proud to announce that the leading name in search has granted us certified Partner status. Further proof of our commitment to clients, this select status demonstrates how we go above and beyond to… Read more »

12

February 2015

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Category
Social Media

Quickly Improve Your Twitter Strategy With These 3 Powerful Tips

Mastering Twitter’s engagement value is a great way to spread awareness about your apartment community. But given the platform’s character count limits, finding the right balance between engagement and brevity presents a challenge. A few months back, Eric Enge and the team from Stonetemple.com conducted a comprehensive study to figure out how marketers can make… Read more »

3

February 2015

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Category
Online Marketing

Simplify Your Online Reputation Management Strategy With Our Newest Rent.com Integration

As part of our ongoing efforts to bring clients the best dashboard alert system in the industry, Respage now integrates with multifamily listing site Rent.com. Beginning January 30, 2015, this new feature is available free of charge to all Respage clients who have activated Ratings & Reviews on their Rent.com listings. The newest addition joins… Read more »