8

July 2016

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Category
Online Marketing

Blocking

A Quick Look at How Apartment Marketers Can Beat Ad Blocking Software

People hate ads and it’s all our fault. Need proof? Check out this article from Search Engine Watch. In it, author Leonie Mercedes reveals some pretty scary statistics regarding the rise of ad blockers. For example, AdBlock Plus – which is just one of many ad blockers out there – registered 100 million active users… Read more »

8

July 2016

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Category
Social Media

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31st, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

30

June 2016

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Category
Pay-Per-Click, Social Media

Friendageddon-Affect-on-apartment-marketing

Your Apartment Marketing Strategy is About to Get Clobbered by #Friendmaggedon

In case you missed it, Facebook announced some drastic changes yesterday. These changes will prioritize your friends’ posts, images, and videos so that they appear higher up on your newsfeed, where you are more likely to see them. And while that’s all well and good for you as a user, it could cause some problems for… Read more »

29

June 2016

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Category
Online Marketing

How the Death of the F-Pattern Affects Apartment Marketing

Attaching yourself to an Internet trend is about as wise as attaching yourself to a Game of Thrones character. In the world of online marketing, there’s no certainty that what’s here today will remain here tomorrow. Things change quickly. No trend is safe. Valar Morghulis. It’s with this in mind that we say farewell to… Read more »

27

May 2016

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Category
Online Marketing

These 3 Facts Explain Why Successful Apartment Marketers Love Paid Social Ads

In order to maintain your title as a successful apartment marketer, you need to stay ahead of the curve when it comes to the latest techniques and strategies for advertising your properties. With that in mind, we put together three facts that explain why paid social ads on Facebook and Instagram are becoming the go-to… Read more »

19

May 2016

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Category
Reputation Management

Ask and You Shall Receive: How Grubb Properties Dramatically Improved Their Online Reputation in Just 1 Month for FREE

Few apartment marketers would question the benefits of having a positive online reputation in 2016. Study after study confirms that review websites play a critical role in the online decision making process, and negative online reputations can inflict some serious damage on those who do not act fast. But this isn’t another article about why… Read more »

12

May 2016

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Category
Online Marketing

The Numbers Are In: How Facebook and Instagram Advertising Changes the Game for Apartment Marketers

Advertising on social media is all the rage these days. In fact, it was the most talked about apartment marketing strategy at the AIM conference last week. To help multifamily professionals gain a better understanding of this marketing medium, and why it’s building so much buzz, we highlighted some impressive statistics discovered in a small… Read more »

10

May 2016

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Category
Social Media

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends June 30, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

25

April 2016

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Category
Online Marketing

Respage Now Offers Paid Social Advertising Services for the Multifamily Industry

Respage now offers paid social media advertising services for Facebook and Instagram to help you land more renters. How do these paid ad services differ from our standard social media management services? Why should your apartment community consider paid social ads? Here’s a look at what this new Respage service entails and how apartment marketers… Read more »

15

April 2016

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Category
Online Marketing

Apartment Marketers: Here’s An Easy 3 Step Guide to Targeting Baby Boomers

The second largest demographic cohort behind Millennials, Baby Boomers represent a prime marketing target for apartment communities. This is especially true as the generation enters retirement age, a time that is ripe for switching up the environment and moving somewhere new. To help you reach this growing population, we constructed the following quick guide to… Read more »