4

November 2015

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Category
Social Media

Facebook Phone Number Verification

Having Trouble Verifying Your Facebook Page? Here’s a Quick How-To Guide!

“How do I verify my Facebook page?” It’s a question we’ve been hearing ever since Facebook announced the newest verification process last month. And since we’ve previously explained how apartment communities can verify their Google listing, it’s only fair that we do a follow up for Facebook. Here’s a look at two different ways to… Read more »

29

October 2015

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Category
Social Media

Don’t Ditch Your Blog! Consider These 3 Questions Before Scrapping Your Community’s Most Important Marketing Asset

With all of the emphasis that today’s marketers place on social media, search engine optimization, and content marketing, it’s easy to understand why some apartment communities are reluctant to embrace blogging. But while this early Web 2.0 term may seem antiquated in 2015, the practice of blogging is actually more important than ever. In fact,… Read more »

27

October 2015

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Category
Social Media

Why Is Social Media Important for Apartment Marketing?

Adding Likes and followers to your apartment community’s social networks is a great way to foster resident relationships and build community. As a bonus, the number of Likes and followers you have may lend an SEO advantage that boosts your website’s visibility in Google and other search engines. Here’s a brief look at the average… Read more »

23

October 2015

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Category
Online Marketing

Uh-Oh! New Survey Shows Multifamily Is Missing a HUGE Marketing Opportunity

The results of our 2015 Content Survey are in! And they’re, well…quite alarming. By and large, the multifamily industry isn’t doing the greatest job at embracing the power of content marketing, which is literally the backbone of advertising in the digital age. In order to shed some light on the problem areas, we pulled the… Read more »

12

October 2015

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Category
Pay-Per-Click

Multifamily Marketers: Here’s a Quick Look at Why You Need to Add PPC to Your Marketing Budget in 2016

Budgeting season has arrived. And in 2016, the competition will be intense. To ensure that our clients remain ahead of the game when it comes to securing leads and lowering vacancy rates, we are presenting you with the following three facts about PPC ads and explaining why they are absolutely critical for success in the… Read more »

5

October 2015

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Category
Pay-Per-Click

Respage Announces New PPC Marketing Services for the Multifamily Industry

Respage is proud to announce that we’ve recently repackaged our Pay-Per-Click services in order to make it more affordable, effective and user-friendly. The new packages now include display ad remarketing and call tracking services, so you can better understand your ROI. And to make budgeting a bit easier, the new packages also include both the… Read more »

2

October 2015

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Category
Search Engine Marketing

3 Common Google My Business Mistakes That Will Damage Your Apartment Community’s SEO

Photo Credit: Public Domain Last week, the Seattle-based SEO research company Moz released the results of its 2015 Local Search Ranking Factors survey. While the full survey examines a number of factors that Google’s algorithm may take into account when calculating rankings, the purpose of this article is to examine how a simple mistake within… Read more »

25

September 2015

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Category
Search Engine Marketing

Changes to Google’s Local Pack Will Increase Competition among Apartment Communities

They say that seven is a lucky number, but it seems as though Google doesn’t agree. Last month, the leader in search dropped the number of business listings in its "local pack" to three, when it had previously been set to seven. Google has also modified the information included in the local pack. Here’s a… Read more »

22

September 2015

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Category
Pay-Per-Click

How Do Apartment PPC Ads Stack Up Against Internet Listing Services?

For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC… Read more »

11

September 2015

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Category
Pay-Per-Click

Will Google’s Newest Extension Improve Engagement for Your Apartment’s PPC Ads?

Last week, Google released a new extension for AdWords that allows marketers to augment their ads with structured snippets. The new extension is similar to the dynamic structured snippets extension released last March. But whereas the March extension automatically pulled snippets into ads based on website categories, the new extension allows marketers to select their… Read more »