23

November 2015

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Category
Pay-Per-Click

3 Tips to Help You Find the Perfect AdWords Partner for Your Community

Working with a third party AdWords manager can save you a ton of time. And because time is money, the cost of doing business with a third party is often a better bargain than the Do-It-Yourself approach. With that in mind, we would be remiss if we acted as though every third party vendor is… Read more »

17

November 2015

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Category
Pay-Per-Click

Why You Shouldn’t Run AdWords on a Need-Be Basis

Building a great Paid Search campaign takes time. The longer you run a campaign, and the more insights you gather from that campaign, the better off you’ll be when it comes to driving paid leads to your website. Unfortunately, when budgets are tight or vacancy rates are low, many apartment communities question whether or not… Read more »

10

November 2015

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Category
Miscellaneous

Send Us Qualified Leads and We’ll Send You $100 or More!

In order to help multifamily communities sign more leases through our apartment marketing services, Respage has introduced a referral program for those who send us qualified leads. Read this simple 3-step guide to the referral process for a quick understanding of how it works, and then click the link at the bottom of the guide… Read more »

4

November 2015

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Category
Social Media

Facebook Phone Number Verification

Having Trouble Verifying Your Facebook Page? Here’s a Quick How-To Guide!

“How do I verify my Facebook page?” It’s a question we’ve been hearing ever since Facebook announced the newest verification process last month. And since we’ve previously explained how apartment communities can verify their Google listing, it’s only fair that we do a follow up for Facebook. Here’s a look at two different ways to… Read more »

29

October 2015

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Category
Social Media

Don’t Ditch Your Blog! Consider These 3 Questions Before Scrapping Your Community’s Most Important Marketing Asset

With all of the emphasis that today’s marketers place on social media, search engine optimization, and content marketing, it’s easy to understand why some apartment communities are reluctant to embrace blogging. But while this early Web 2.0 term may seem antiquated in 2015, the practice of blogging is actually more important than ever. In fact,… Read more »

27

October 2015

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Category
Social Media

Why Is Social Media Important for Apartment Marketing?

Adding Likes and followers to your apartment community’s social networks is a great way to foster resident relationships and build community. As a bonus, the number of Likes and followers you have may lend an SEO advantage that boosts your website’s visibility in Google and other search engines. Here’s a brief look at the average… Read more »

23

October 2015

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Category
Online Marketing

Uh-Oh! New Survey Shows Multifamily Is Missing a HUGE Marketing Opportunity

The results of our 2015 Content Survey are in! And they’re, well…quite alarming. By and large, the multifamily industry isn’t doing the greatest job at embracing the power of content marketing, which is literally the backbone of advertising in the digital age. In order to shed some light on the problem areas, we pulled the… Read more »

12

October 2015

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Category
Pay-Per-Click

Multifamily Marketers: Here’s a Quick Look at Why You Need to Add PPC to Your Marketing Budget in 2016

Budgeting season has arrived. And in 2016, the competition will be intense. To ensure that our clients remain ahead of the game when it comes to securing leads and lowering vacancy rates, we are presenting you with the following three facts about PPC ads and explaining why they are absolutely critical for success in the… Read more »

5

October 2015

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Category
Pay-Per-Click

Respage Announces New PPC Marketing Services for the Multifamily Industry

Respage is proud to announce that we’ve recently repackaged our Pay-Per-Click services in order to make it more affordable, effective and user-friendly. The new packages now include display ad remarketing and call tracking services, so you can better understand your ROI. And to make budgeting a bit easier, the new packages also include both the… Read more »

2

October 2015

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Category
Search Engine Marketing

3 Common Google My Business Mistakes That Will Damage Your Apartment Community’s SEO

Photo Credit: Public Domain Last week, the Seattle-based SEO research company Moz released the results of its 2015 Local Search Ranking Factors survey. While the full survey examines a number of factors that Google’s algorithm may take into account when calculating rankings, the purpose of this article is to examine how a simple mistake within… Read more »