25

September 2015

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Category
Search Engine Marketing

Changes to Google’s Local Pack Will Increase Competition among Apartment Communities

They say that seven is a lucky number, but it seems as though Google doesn’t agree. Last month, the leader in search dropped the number of business listings in its "local pack" to three, when it had previously been set to seven. Google has also modified the information included in the local pack. Here’s a… Read more »

22

September 2015

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Category
Pay-Per-Click

How Do Apartment PPC Ads Stack Up Against Internet Listing Services?

For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC… Read more »

11

September 2015

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Category
Pay-Per-Click

Will Google’s Newest Extension Improve Engagement for Your Apartment’s PPC Ads?

Last week, Google released a new extension for AdWords that allows marketers to augment their ads with structured snippets. The new extension is similar to the dynamic structured snippets extension released last March. But whereas the March extension automatically pulled snippets into ads based on website categories, the new extension allows marketers to select their… Read more »

8

September 2015

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Category
Search Engine Marketing

3 Easy Steps to Quickly Verify Your Apartment Community’s Google Listing

Registering your apartment community with Google is a great way to make your listing stand out in the Search Engine Results Pages. Unfortunately, many multifamily professionals have a hard time registering their communities because of snags in the verification process. That’s why we created the following guide to clearing common verification hurdles and securing your… Read more »

3

September 2015

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Category
Search Engine Marketing

AdWords vs. Bing Ads: Which Ad Network Drives the Best Results for Apartment Communities?

Every multifamily management company that runs paid search campaigns as part of its apartment marketing strategy has likely come across the Google vs. Bing debate at one point or another. While there are certainly many distinct advantages to both Bing Ads (Bing’s ad network) and AdWords (Google’s ad network), ultimately only one network can be… Read more »

28

August 2015

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Category
Reputation Management

7 Mind-Blowing Facts about Online Reviews that Everyone in the Multifamily Industry Should Know

Earlier this week, Respage CEO Jackie Koehler received an email from Myles Anderson, the CEO of UK-based BrightLocal. Myles and his team previously provided us with incredibly informative statistics regarding the role that review sites play in customer acquisition, so we were extremely excited to learn that BrightLocal had recently published the results of their… Read more »

25

August 2015

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Category
Search Engine Marketing

Google’s Newest Mobile Update Will Improve User Experience

Two weeks ago, Engage Interactive’s head of SEO Shree Vaidya discovered that Google had expanded sitelink listings in mobile search. The recent expansion has profound implications for apartment communities with search engine optimized websites, and may lead to a change in the way users navigate sites. Sitelinks are hyperlinks to website subpages that appear under… Read more »

14

August 2015

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Category
Miscellaneous

We’ve Just Been Named One of America’s Fastest Growing Companies!

4 Walls, Inc., the parent company of the Respage brand, was recently recognized as one of the country’s most rapidly growing businesses. The distinguishment comes courtesy of the Inc. 5000 List of America’s Fastest Growing Companies. In a Friday morning press release, 4 Walls attributed its NO. 3648 ranking to the success of the Respage… Read more »

14

August 2015

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Category
Search Engine Marketing

Panda-Proof Your SEO Strategy with These 3 Tips

The newest update to Google’s search algorithm, Panda 4.2, slowly started making its way across the web less than three weeks ago. And while there’s no way of knowing what the final effects of Panda 4.2 will be until several months down the line, nerves are high as search engine marketers in every niche and… Read more »

6

August 2015

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Category
Search Engine Marketing

3 Major SEO Factors Every Property Manager Should Consider in 2015

Every property management company that’s looking to up their search game would do well to read Searchmetrics’ fourth annual Google ranking factors study. But to help those who don’t have the time to comb through Searchmetrics’ massive amount of data, we assembled the following three need-to-know takeaways. Check out these bite-sized paragraphs to quickly review… Read more »