New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends June 30, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Google Will Reportedly ‘Carve Up’ Google+

Know a dedicated Google+ user?

We don't either. According to TechCrunch, Google is prepared to 'carve up' the failed social network and may integrate its features into existing Google products.

That means Google+ will no longer compete with Facebook, but you'll probably see features like photos and Hangouts pop up elsewhere. Most Google+ employees are being folded into the Android team, so look for increased capabilities there.

Mandatory Google+ integration will also be at least 'scaled back.' Former Google+ head Vic Gundotra (and many privacy advocates) clashed with the company over its policy of forcing users who sign up for unrelated services to create Google+ accounts.

Despite these changes, experts speculate that Google+ will remain an important SEM tool moving forward. Read more here.

Respage Now Integrates LinkedIn Business Pages

LinkedIn is an important front door for your business.

So Respage takes care of it. If you have our posting/monitoring service, we'll now post to and monitor your LinkedIn business pages at no extra charge.

We do the same for every major social media platform, including Facebook, Twitter, YouTube, and WordPress blogs.

You asked for it, we listened. It's just another way Respage helps you harness the power of social media without the time commitment.

Interested? Contact your account representative to get started

New Twitter Profiles Are Here

Those new Twitter profiles we told you about? The ones that bear a striking resemblance to another social network?

They're here.

After months of testing and beta use by elite tweeters, the radical new look is now available to the masses. The changes include a larger font, bigger profile pictures and a wider cover image, as well as a new "pin" feature, enabling sticky tweets atop your page.

It's opt-in for now, but the change will probably be imposed on everyone in the coming months. The new look is thought to be an effort to spike Twitter's engagement level and reassure stockholders.

We'll keep you updated on effects and reaction.

Facebook Is Watching You

Gone are the days when real-time tracking of another human being required an unmarked van, a satellite, and men in dark glasses.

The launch of Facebook's "Nearby Friends" feature allows users to track their friends everywhere.

The feature displays nearby friends on a map of the local area. It promises accuracy within half a mile and works quite well in spaces like airports and train stations, where Facebook encourages you to simply 'walk toward the dot.'

Disturbing? Slightly. But — for now anyway — this is a voluntary and fully opt-in feature that requires your permission before activating. Naturally we encourage your discretion with this feature. Find out more here.

About Those LinkedIn Changes…

Noticed any changes to LinkedIn?

As of April 14 your Products and Services pages are gone, along with customer recommendations on them. Deep (direct) links to the pages no longer work.

Replacing them are Company Updates and Showcase Pages. Company Updates allow you to post general daily updates, and Showcase Pages are devoted to specific products.

Click here for a breakdown of the new features.

Respage Express: Now With SEO & PPC Reporting

Respage Express now includes SEO and Pay Per Click (PPC) reporting.

Why? Because you need to know how your social media and online marketing works for you. You shouldn't have to go elsewhere to do it, and it should be easy.

Respage Express easily breaks down SEO and PPC results into Summaries, Analysis/Recommendations, and Data. PPC & SEO reporting through Respage Express is available to any of our clients currently using Respage's PPC & SEO services.

Got questions about how it works? Ask us.

Noticed These Google Service Changes?

We've mentioned one of these before, but it's worth repeating.

Be careful what you discuss on your Google account. If you review shoes, music, or anything else on Google+, YouTube, or other Google services, the search giant reserves the right to use your name, profile picture and writing in search results.

Yes, Google wants you to help sell products. Not interested? Click through for instructions on how to opt out.

Noticed strange Gmail activity lately? Google+ users with Gmail accounts can now receive email from anyone who follows them. Yes, anyone. More details can be found here. We haven't discovered an opt-out feature yet. Be warned.

Google’s Search Results Redesign: What Does It Mean for Your Business?

We've all seen it: Google is changing how they display search results. The moves are subtle, but they my have a big impact on organic and paid search campaigns.

What's changed?

For starters, font size is larger and titles are no longer underlined. A big yellow "Ad" label has replaced the traditional box around paid ads. There are many smaller changes — click here for the full list.

How does that affect you?

Perhaps a lot. A larger font means less pixel space for titles, making 60 characters the safe zone for title tags. That will affect click-through-rates in paid and organic results.

No one knows what the 'Ad' button will do, either. Some say it will increase quantity of clicks because users who've experienced 'banner blindness' and learned to ignore shaded results will click more. Others believe clicks will be more relevant, actionable, and qualified because it's now clear that those results are paid advertisements.

So what should we do?

The changes will probably affect every business differently. Keep watching your usual metrics like CTR, Clicks, and CPC. We're about 2-3 weeks into the rollout, so compare that period to the two prior weeks and note changes in CTR or total clicks that can you can't attribute to something else.

But what do we know?

Google made over $33 billion in 2013. 70% of that was from Adwords. So at the end of the day, they want to make users happy. These changes are likely one step in helping users to find the most relevant and engaging results possible. Whether that's organic or paid shouldn't matter to the user, and ultimately, user behavior will dictate the worthiness of paid results.

Facebook Business Pages Get New Look & Features

Facebook pages have made some important — if mostly cosmetic — changes in the past few weeks.

Business pages have a new look. Facebook promises that the changes, which apply exclusively to desktop users, will make information easier to find and admins more efficient. An important new feature allows admins to break down contributions by author.

Desktop colors, images, and control functions have also been streamlined to more closely match the mobile version.

Click here for more on the changes.