17

February 2015

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Category
Search Engine Marketing

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Respage: Now An Official Google Partner

Need assistance getting your property website to rank on Google? Then enlist the help of Google certified professionals! This week Respage is proud to announce that the leading name in search has granted us certified Partner status. Further proof of our commitment to clients, this select status demonstrates how we go above and beyond to… Read more »

12

February 2015

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Category
Social Media

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Quickly Improve Your Twitter Strategy With These 3 Powerful Tips

Mastering Twitter’s engagement value is a great way to spread awareness about your apartment community. But given the platform’s character count limits, finding the right balance between engagement and brevity presents a challenge. A few months back, Eric Enge and the team from Stonetemple.com conducted a comprehensive study to figure out how marketers can make… Read more »

3

February 2015

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Category
Online Marketing

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Simplify Your Online Reputation Management Strategy With Our Newest Rent.com Integration

As part of our ongoing efforts to bring clients the best dashboard alert system in the industry, Respage now integrates with multifamily listing site Rent.com. Beginning January 30, 2015, this new feature is available free of charge to all Respage clients who have activated Ratings & Reviews on their Rent.com listings. The newest addition joins… Read more »

2

February 2015

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Category
Online Marketing

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3 Tips To Help Your Apartment Marketing Strategy Generate More Leads

The verdict is in on Content Marketing, and things look good for nearly every business that embraces the trend. Go to any advertising conference in the country and we guarantee you a majority of the topics will revolve around content marketing strategies, and for good reason: Companies that publish 15 or more blog posts each… Read more »

22

January 2015

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Category
Social Media

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Google Trumpets Its American Heritage, Defies EU Ruling

Google thumbed its nose at Europe’s “Right to be Forgotten” laws in Lisbon on Tuesday, noting that it will not honor de-listing requests beyond country specific domains. The tech giant’s stance is considered an affront to privacy by some individuals, while others consider it a protection of free speech. Enforced by EU data privacy laws,… Read more »

20

January 2015

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Category
Search Engine Marketing

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Optimize Your Apartment Remarketing Strategy with These 3 Easy Tips

Remarketing campaigns allow you to show ads to people who have visited your site in the past. These campaigns are great for apartment marketing because potential tenants will compare communities before making a leasing decision. So if a user visits your site one day, but decides not to make a decision until he or she… Read more »

12

January 2015

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Category
Search Engine Marketing

4 Reasons Why Effective Apartment Marketing Strategies Require Paid Search Campaigns

Ignoring the power of paid search is a big mistake. Unfortunately, it’s also a mistake that’s incredibly common. In order to shed light on why apartment marketers should avoid making this blunder, we’ve assembled the following four reasons explaining how paid search works wonders for online marketing strategies. Reason #1: Paid Search Creates Brand Visibility… Read more »

7

January 2015

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Category
Social Media

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New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends February 28, 2015. For mobile users ONLY, like our Facebook Page, and then click here to enter!

7

January 2015

Posted by

Category
Social Media

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Facebook Call-To-Action Buttons Deliver 2.5X Higher Conversion Rates

Businesses can now add call-to-action buttons to their Facebook pages, according to a recent announcement from the social media giant. And if the results from initial test phases are any indication, these buttons will cause a significant leap in page conversions. The new CTA button appears to the left of the ‘like’ button and features… Read more »