Ellen Thompson of 4 Walls will be presenting at the 2014 NAA Education Conference & Exposition

Hello Multifamily Friends,

4 Walls Co-Founder, Ellen Thompson is presenting at the 2014 NAA Education Conference & Exposition in Denver, June 18-21 and we would love to have you join us for this exciting event. Register at http://educonf.naahq.org/attend/register/

Also on the program is actor, author, and philanthropist Michael J. Fox——who will share his remarkable and inspirational story on Thursday, June 19 as the Thursday Keynote speaker.

Hope to see you there.

Hosting a Facebook Contest? Respage Can Help!

Facebook contests are one of the best ways to grow and engage your social media audience.

They're governed by very specific rules, though. To save you the trouble of digging through Facebook's user guidelines, we've put together a brief summary of how we can help you run a Facebook contest. Check them out here, and let us know if you have any questions.

Surprises from the 2013 Pew Social Media Survey

Facebook is dead, Twitter is exploding, and Pinterest has a bright marketing future.

This was conventional wisdom in the second half of 2013, but according to Pew's annual social media survey, it's not true.

Facebook still dominates the pack, with more than triple the usage of its nearest competitor LinkedIn. More than 63% of users visit every day. Though younger users are discovering alternative platforms like Snapchat and Kik, Facebook wins all demographics.

Though Twitter is especially popular with newshounds, it's not a cultural force. The site grew a "statistically insignificant" 2% over last year's total, and though 46% of users tweet daily, 32% visit less than once a week.

Pinterest grew over 6% from last year — the largest growth in the survey. But users are almost exclusively affluent, educated suburban women under age 50. Does this make a Pinterest presence right for you?

Click here for Mediaite's detailed summary of the report, and here for the full text.

Respage Now Features Renter’s Voice Ratings

Psst. The supermodel at Table Six thinks you look great tonight.

… but quickly, before she comes over: get the spinach out of your teeth.

Finished? Good.

For better or worse, it helps to know what people are saying about you. That's why Respage's reputation management tool features major apartment rating and review sites: Apartments.com, Yelp, Google+, CitySearch, and now Renter's Voice.

Respage organizes all your social media ratings, comments, and mentions on one screen, so when a resident praises you on Renter's Voice, you can thank them — and if they say the sink leaks, you can quickly resolve the problem.

Respage's Renter's Voice integration is another direct line to the buzz about your community. And that's important, because quick responses make for long-term success.

Our New Facebook Sweepstakes Has Started! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends February 28th, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Facebook’s ‘Get Notifications’ Feature

‘Liking’ doesn’t guarantee that Facebook followers will see all your posts. But don’t worry, there’s a way for your biggest fans to stay in extra close touch: the ‘Get Notifications’ feature. It ensures that every post you make appears in a user’s newsfeed and notifies them when your page is updated.

But not all your followers want to to see every post, and many don’t want lots of notification emails. Still, encourage interested residents to sign up — it’s a great way for them to keep up with community news, neighbors, and management.

To enable this feature, simply navigate to the Facebook Page you’ d like to follow, then click on ‘liked’ and select ‘Get Notifcations’ from the dropdown menu.

The Wild West of SEO: The Title Tag Showdown

SEO is like the Wild West: it's lawless out there. The landscape is full of gunslingers, and you need a partner who has your back.

One of the biggest recent SEO showdowns concerns title tag length. A certain professional suggests rewriting all title tag lengths over 70 characters; his site study showed an error for every page that exceeded this limit.

Seems straightforward, right? But before you edit your title tags to 70 characters, remember this: it's only a display limit. Many top SEO experts recommend putting up to 12 words in the title, and our own research suggests that search engines index beyond 70 characters.

Always look at SEO guidelines, but never be beholden to them. They're almost instantly obsolete. Google and other search engines frequently change their algorithms, and the best way forward is always through experimentation.

Now if you'll excuse us, we have a date at the OK Corral.

Google Places For Business: A Good Start For Reputation Management

Rating and review sites give everyone a megaphone. Justified or not, complaints about a business are instantly available to customers around the world.

Praise happens, of course. But dissatisfied customers have incentive to speak up, while happy ones are likely to keep quiet. This makes proactive reputation management essential.

Google Places For Business is a brand-new basic reputation management tool, allowing you to monitor and respond to social media mentions. It’s a simple add-on to Google search, and most features are free. But you can’t track reviews for multiple sites in one login, which makes the feature best for small businesses with limited online presence.

Specialized reputation management platforms save you time, money, and headaches, integrating your mentions on one screen and ensuring your customers get a quick response.

Clean Up Your Facebook Newsfeed

Every Facebook newsfeed gets cluttered.

Maybe it's Aunt Zelda's knitting pictures, or a professional association posting 'helpful' inspirational quotes. You want them in your friends list, but you can't deal with the content.

There's now a tactful solution. Go to an offending post's drop down menu and click 'I Don't Want to See This.'

That's it. The friend has been banished from your feed, but they're still a friend. You're free to go their page and interact with them as you please, and they won't know you muted them.

The feature should roll out to everyone in the next few weeks.

Claim Your Custom URL on Google+

Google+ now offers custom URLs.

If you've had a page (with profile picture) for at least 30 days and have at least 10 followers, a custom Google+ URL is probably available to you. Click here for more information.