Seen Respage’s New Facebook Analytics?

Click on 'Facebook Analytics' in your Respage dashboard.

Cool, huh? Our analytics screen looks and works better. We've revamped it to mirror Facebook's own analytics screen, calculating all your insights at the top of the page. Top posts are now incorporated on the main screen so you can review your Facebook report all in one location. This includes follower demographics, engagement levels, and what posts are working best.

Exporting results is easy, and as always you can access reporting for every property you manage through Respage Dashboard.

All that and an attractive new easy-to-read design. Got questions? Ask us.

Instagram: The New Photoshop?

Most of us are familiar with the vintage, vibrant, and distinctive photo filters that helped make Instagram a photo sharing titan. But now the service wants to be photographers' exclusive home on the web.

Instagram recently announced ten photo editing tools that mimic Photoshop's most popular features. They're bundled with Instagram 6.0, now on the market, and are a response to competitors VSCO Cam and — naturally — Apple.

There's not a lot of user feedback on the tools yet, but we'll let you know the buzz when we hear it. We'll bet, however, that many dedicated Instagram fans will quickly make the switch from other photo editing apps.

Respage Now Features ApartmentGuide.com Reviews

We've said it before, we'll say it again: knowing what renters say about your apartment community is vital to your business. That's why Respage lets you track and analyze ratings and comments on Apartments.com, CitySearch/InsiderPages, Google+ Local, Renter's Voice, and Yelp — all on a single page.

Sure, that's a pretty good list. But we recently integrated with ApartmentGuide.com for an even better picture of your online reputation.

Want to learn more about how a single Respage login can help unlock your community's social media strategy? Ask us!

How Respage Helped Kaiserman Company Reduce Their Marketing Costs and Increase Their Visibility

Respage offers many tools to help the multifamily industry manage their digital marketing presence, including social media, SEO, PPC, and website services. In this case study, discover how Respage helped Kaiserman Company, a well-known multifamily property development and management company in Philadelphia, improve their digital marketing presence while reducing overall costs. Click here for the full details

Make Your New Twitter Profile Look Its Best

Those new Twitter profiles are here.

The rollout is finished, and you no longer have the option to keep the old profile style. We won't debate the changes here — we just want to help your page look its best.

Perhaps the biggest change? Your header photo is stretched, and loses some pixels depending on the device. The image can look blurry and important details can get cut off. Click here for a primer on how to optimize your photo.

Still need help? We're happy to assist for a small fee. Just get in touch.

SEO is for Humans, Not Robots

A long time ago, 'technical SEO' was everything. Meta keywords, meta descriptions, sitemaps, and directory submissions defined the search-friendly. No more. Today, Google wants users to find what they're looking for, and the technical side of things simply aids in that.

What does this mean for your business's SEO strategy? Here's how it breaks down:

Intent over Keywords

Traditionally, SEO has been about understanding what keywords to rank for. With search patterns undergoing such dramatic change in recent years, understanding intent is vital.

This helps you craft useful, compelling content — the key to SEO success.

Yes, there are no shortcuts: your content must be geared to problem solving. Keywords are still an important starting point, but users prefer content that offers solutions. Got everything consumers need to know about building a better mousetrap? Google will reward you.

The Interconnected Web

Include outbound links where possible and appropriate. They show that you're part of the global discussion around your industry. This isn't just cosmetic; it allows Google to associate you with related topics. If your content is valuable, others will link to you as a resource.

But please, don't over-do it — only drop in high quality links to trusted, valuable resources. Your customers will thank you.

Useful Content is Shareable Content

What's shareable? The unique, the memorable, the truly useful.

A useful piece of content understands the longtail of user intent and helps solve a specific problem or provide desired information. In order to do that effectively, it's likely you'll need to pull in outside resources to do it — so link to them.

Don't Forget About the Robots Completely

Don't abandon technical SEO — it's still important to make sure your site is optimized to help humans find all that information.

Meta descriptions tell humans what your site is about, even if they don't technically hold any weight in the algorithm. Structured data markup helps search engines understand your business, content, and authors better as well.

Just Act Natural

At the end of the day, Google wants its users to find what they're looking for, regardless of how they search for it. Ranking better for all of those searches will rely more on relevancy, authority and quality more than tight focus on keywords.

Facebook is Listening

No really, it is.

This week the social media giant announced a forthcoming mobile app that uses your smartphone's microphone to identify the music, movie, or TV show playing in the background. Users will then get the option to share this as a 'visual' post.

Facebook promises that while no sound is stored, the data is archived.

What's this mean? Your guess is as good as ours. But it appears to create the potential for Facebook to eavesdrop on private conversations.

Many people are understandably uncomfortable with that. Read more here.

Want to Know How Multifamily Professionals Use Social Media?

We recently surveyed the multifamily industry and got responses from 387 property management professionals on how they use social media. The results were interesting.

First, Facebook is king. Over 96% of respondents have pages there, leaving Google+ (48%) and Twitter (37%) in the dust. Pinterest (23%), LinkedIn (21%) and Foursquare (15%) bring up the rear.

Over 76% don't have apartment community blogs, presumably preferring to use Facebook for brief messages.

70% manage social media at the property, with no platform or third party assistance.

Respondents are smart on content, with over 24% posting daily and 34% multiple times per week. That's the basis of any good social media plan.

What can we learn from this survey? First, one size doesn't fit all. Social media outlet choices vary, as well as how frequently properties update their pages. Most communities don't use blogs, probably because social media is managed in house and they don't have time to create custom long-form content. Finally, many companies are missing the opportunity to use social media management platforms, which give marketing managers better insight into and control over social media interactions.

It will be interesting to see how these trends evolve over time. How do you think your property's use of social media will evolve over the next year?

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends June 30, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Google Will Reportedly ‘Carve Up’ Google+

Know a dedicated Google+ user?

We don't either. According to TechCrunch, Google is prepared to 'carve up' the failed social network and may integrate its features into existing Google products.

That means Google+ will no longer compete with Facebook, but you'll probably see features like photos and Hangouts pop up elsewhere. Most Google+ employees are being folded into the Android team, so look for increased capabilities there.

Mandatory Google+ integration will also be at least 'scaled back.' Former Google+ head Vic Gundotra (and many privacy advocates) clashed with the company over its policy of forcing users who sign up for unrelated services to create Google+ accounts.

Despite these changes, experts speculate that Google+ will remain an important SEM tool moving forward. Read more here.