Respage.com Has a New Look, But Still Offers Same Great Service

Have you visited Respage.com lately? If so, you've probably noticed that we've donned a new look. To better demonstrate how our products can help you, we've streamlined the homepage of our site and given it a more user-friendly update. But don't worry, all of the helpful resources, such as the Learning Center and the Customer Tips are still available to you and are chock full of helpful information and ideas. Click here to see our new look!

Who Controls Your Facebook Page?

Admin, Editor, Moderator . . . sound like the same thing to you?

According to Facebook, not quite. People you designate as Admins, Editors, Moderators, Advertisers, and Analysts have different levels of access to your business pages. Some are individual while others overlap.

This chart breaks it down for you. Admin is the highest level, able to do everything from manage page roles / settings to create ads and see who posted as the page, so you can keep tabs on who's actively posting about what. But don't worry, this information is only viewable to Admins on your page – no other Facebook users will be able to see this information. Editors have almost the same power, though they aren't able to add or remove the page or its admins; access declines from there.

Got questions about managing your Facebook business page? Ask us.

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Seen Respage’s New Facebook Analytics?

Click on 'Facebook Analytics' in your Respage dashboard.

Cool, huh? Our analytics screen looks and works better. We've revamped it to mirror Facebook's own analytics screen, calculating all your insights at the top of the page. Top posts are now incorporated on the main screen so you can review your Facebook report all in one location. This includes follower demographics, engagement levels, and what posts are working best.

Exporting results is easy, and as always you can access reporting for every property you manage through Respage Dashboard.

All that and an attractive new easy-to-read design. Got questions? Ask us.

Instagram: The New Photoshop?

Most of us are familiar with the vintage, vibrant, and distinctive photo filters that helped make Instagram a photo sharing titan. But now the service wants to be photographers' exclusive home on the web.

Instagram recently announced ten photo editing tools that mimic Photoshop's most popular features. They're bundled with Instagram 6.0, now on the market, and are a response to competitors VSCO Cam and — naturally — Apple.

There's not a lot of user feedback on the tools yet, but we'll let you know the buzz when we hear it. We'll bet, however, that many dedicated Instagram fans will quickly make the switch from other photo editing apps.

Respage Now Features ApartmentGuide.com Reviews

We've said it before, we'll say it again: knowing what renters say about your apartment community is vital to your business. That's why Respage lets you track and analyze ratings and comments on Apartments.com, CitySearch/InsiderPages, Google+ Local, Renter's Voice, and Yelp — all on a single page.

Sure, that's a pretty good list. But we recently integrated with ApartmentGuide.com for an even better picture of your online reputation.

Want to learn more about how a single Respage login can help unlock your community's social media strategy? Ask us!

How Respage Helped Kaiserman Company Reduce Their Marketing Costs and Increase Their Visibility

Respage offers many tools to help the multifamily industry manage their digital marketing presence, including social media, SEO, PPC, and website services. In this case study, discover how Respage helped Kaiserman Company, a well-known multifamily property development and management company in Philadelphia, improve their digital marketing presence while reducing overall costs. Click here for the full details

Make Your New Twitter Profile Look Its Best

Those new Twitter profiles are here.

The rollout is finished, and you no longer have the option to keep the old profile style. We won't debate the changes here — we just want to help your page look its best.

Perhaps the biggest change? Your header photo is stretched, and loses some pixels depending on the device. The image can look blurry and important details can get cut off. Click here for a primer on how to optimize your photo.

Still need help? We're happy to assist for a small fee. Just get in touch.

SEO is for Humans, Not Robots

A long time ago, 'technical SEO' was everything. Meta keywords, meta descriptions, sitemaps, and directory submissions defined the search-friendly. No more. Today, Google wants users to find what they're looking for, and the technical side of things simply aids in that.

What does this mean for your business's SEO strategy? Here's how it breaks down:

Intent over Keywords

Traditionally, SEO has been about understanding what keywords to rank for. With search patterns undergoing such dramatic change in recent years, understanding intent is vital.

This helps you craft useful, compelling content — the key to SEO success.

Yes, there are no shortcuts: your content must be geared to problem solving. Keywords are still an important starting point, but users prefer content that offers solutions. Got everything consumers need to know about building a better mousetrap? Google will reward you.

The Interconnected Web

Include outbound links where possible and appropriate. They show that you're part of the global discussion around your industry. This isn't just cosmetic; it allows Google to associate you with related topics. If your content is valuable, others will link to you as a resource.

But please, don't over-do it — only drop in high quality links to trusted, valuable resources. Your customers will thank you.

Useful Content is Shareable Content

What's shareable? The unique, the memorable, the truly useful.

A useful piece of content understands the longtail of user intent and helps solve a specific problem or provide desired information. In order to do that effectively, it's likely you'll need to pull in outside resources to do it — so link to them.

Don't Forget About the Robots Completely

Don't abandon technical SEO — it's still important to make sure your site is optimized to help humans find all that information.

Meta descriptions tell humans what your site is about, even if they don't technically hold any weight in the algorithm. Structured data markup helps search engines understand your business, content, and authors better as well.

Just Act Natural

At the end of the day, Google wants its users to find what they're looking for, regardless of how they search for it. Ranking better for all of those searches will rely more on relevancy, authority and quality more than tight focus on keywords.

Facebook is Listening

No really, it is.

This week the social media giant announced a forthcoming mobile app that uses your smartphone's microphone to identify the music, movie, or TV show playing in the background. Users will then get the option to share this as a 'visual' post.

Facebook promises that while no sound is stored, the data is archived.

What's this mean? Your guess is as good as ours. But it appears to create the potential for Facebook to eavesdrop on private conversations.

Many people are understandably uncomfortable with that. Read more here.