How to Get Your Content to Appear in Google’s ‘In-Depth Articles’ Feature

Perform any basic web search on Google, and underneath your search results, you'll be presented with a block of in-depth, long-form articles relating to your search query. Aptly named "In-Depth Articles," this relatively new feature from Google was launched in August 2013, and it aims to unearth quality content from around the web, whether it be sourced from the New York Times or the personal blog of your neighbor down the street.

Since its unveiling, the In-Depth Articles feature has prompted the same question from webmasters across the globe: How do I get my content to appear in the In-Depth Articles feature, and, in turn, attract more traffic to my website? The answer is, in short, to provide high-quality, compelling content; however, incorporating the proper metadata into your website is equally as essential.

Want to learn more? The Google Webmaster help topic "Appearing in the 'In-depth articles' feature" provides four must-read tips for webmasters hoping to score a high ranking within the search engine's algorithms—and maybe a turn in the In-Depth Articles spotlight.

Google Improves Its Secondary Search Box for Site-Specific Search Results

Google's Webmaster Central Blog recently announced that the search engine was enhancing its secondary search box for site-specific results. As the Webmaster blog explains, the "sitelinks search box" is meant to make it easier for users to find a specific page on an organization's website.

For example, a search query for "youtube" returns a list of results as well as another search bar labeled "Search" with which users can perform a site specific search — all without leaving the first page of results. Google is gradually going to move the sitelinks search box to a spot directly beneath the main search result, making it easy for users to refine their searches.

To use the sitelinks box, a site must have a working site-specific search engine and be marked up in the proper way. Google's Developer site has more details about the markup requirements and you can read more about the enhanced sitelinks search box by visiting the Google Webmaster Central Blog.

New iPhone App “Somebody” Puts Human Interaction Back Into Everyday Correspondence

While texting and emailing have taken the intimacy out of everyday correspondence, the new texting app "Somebody" intends to put it back in—at least somewhat! Created in partnership by American director Miranda July and Italian high fashion label Miu Miu, the iPhone app aims to strip its users of the protective shield that makes SMS and email exchanges safe for the ego—but also impersonal and overly scripted.

Here's the gist of the app: Instead of simply texting your friend, you send the text to a third party—also a user of the app—who delivers your message in person. While you can choose the third party "messenger" from a list of available Somebody users, he or she is a total stranger, a describing factor that's essential to the Somebody experience: to make users "nervous, giddy, and alert to the people around us." Think of it as performance art-meets-SMS!

For more information about Somebody and to download the app, follow this link.

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Google Begins to Include HTTPS as a Ranking Factor

Google is the foremost authority when it comes to organic search rankings, and in a recent post on Google's Webmaster Central Blog, its masterminds revealed a new factor on which they'll be ranking your website: its security level.

According to the blog, Google has already implemented HTTPS encryption by default. In layman's terms, this means that every time you search on Google, open your Gmail account, or use Google Drive, you're automatically connected via a secure, encrypted connection. This connection is denoted by "HTTPS" at the beginning of the web address as opposed to HTTP. And as Google makes its own websites more secure, it also expects other website owners to do the same.

That's why Google is pushing for "HTTPS" everywhere—and rewarding website owners who oblige. Some of those websites that use HTTPS may soon start to land a little bit higher in Google's search rankings—although today, Google's search ranking algorithm still puts much more weight on content over security. HTTPS is yet another signal that makes up the Google search ranking algorithm while also providing a safer experience for all users.

Click here to learn more about the ways Google is implementing HTTPS as a ranking factor.

Show Up in Web Searches with Help from Respage

If you're in search of an advertising campaign for your apartment community or property management website that can guarantee impressions and clicks, consider Pay-Per-Click advertising. Commonly referred to as PPC, this unique form of online marketing allows advertisers to purchase paid listings within search engine results.

The advertiser (in this case, you, the client) agrees to pay the search engine every time a paid search ad is clicked on. How much per click is determined by a number of factors including the maximum amount you're willing to spend on each click.

PPC provides advertisers with the ability to turn campaigns on and off in real-time, allowing you to focus your efforts on specific properties or unit types that are most in need.

Respage SEM (Search Engine Marketing) Services can help. Our SEM experts at Respage will develop a list of relevant keywords that prospects in your market are searching for. After the initial set-up process of keyword research, ad creation, and budget allocation, Respage SEM Services will continue to manage your PPC campaigns regularly to refine, measure and adjust to ensure you are getting the most out of your budget For more information, read about SEM Services on the Respage website!

Respage Express Launches Improved Google Analytics Reporting

If you’ve logged onto Respage Express lately, you’ve probably noticed that we have some new and improved features to really help you harness the power of social media. One of those updates includes better analytics reporting.

Now when you visit the “Analyze” section of Respage Express and select “Google Analytics,” you’ll see a wealth of easy-to-read statistics with helpful graphics to help you better analyze how your blog or website is performing. You’ll still be able to view how many visitors came to your site each day, and updates include Pageviews, Pages per Session, Bounce Rate, Average Time on Page, New Visits, Regional Site Traffic, Traffic Sources, and Top Content.

If you’re compiling a report or you need to send the data to one of your colleagues, you can also export each section into a handy CSV file. The “Top Content” section will even allow you to search for a particular word or phrase and allow you to select from the top 10, 25, 50, or 100 entries. Essentially, you’ll have all the helpful Google Analytics data and tools you want all in one great dashboard.

Have questions? Want to learn more? Get in touch!

Now you can search public posts using the Respage Dashboard

Our clients use the Respage Dashboard for so many things: posting, managing mutiple properties, reputation management, analytics and more. We have now added a new feature requested by clients – the ability to search public posts.

Since they were already logged in to the Respage Dashboard and using it daily, users wanted to be able to easily search for public Tweets and Facebook posts by hashtag and keyword.

This is a free new feature for all Respage Express Clients. Check it out and tell us what you think. Has a New Look, But Still Offers Same Great Service

Have you visited lately? If so, you've probably noticed that we've donned a new look. To better demonstrate how our products can help you, we've streamlined the homepage of our site and given it a more user-friendly update. But don't worry, all of the helpful resources, such as the Learning Center and the Customer Tips are still available to you and are chock full of helpful information and ideas. Click here to see our new look!

Who Controls Your Facebook Page?

Admin, Editor, Moderator . . . sound like the same thing to you?

According to Facebook, not quite. People you designate as Admins, Editors, Moderators, Advertisers, and Analysts have different levels of access to your business pages. Some are individual while others overlap.

This chart breaks it down for you. Admin is the highest level, able to do everything from manage page roles / settings to create ads and see who posted as the page, so you can keep tabs on who's actively posting about what. But don't worry, this information is only viewable to Admins on your page – no other Facebook users will be able to see this information. Editors have almost the same power, though they aren't able to add or remove the page or its admins; access declines from there.

Got questions about managing your Facebook business page? Ask us.