Show Up in Web Searches with Help from Respage

If you're in search of an advertising campaign for your apartment community or property management website that can guarantee impressions and clicks, consider Pay-Per-Click advertising. Commonly referred to as PPC, this unique form of online marketing allows advertisers to purchase paid listings within search engine results.

The advertiser (in this case, you, the client) agrees to pay the search engine every time a paid search ad is clicked on. How much per click is determined by a number of factors including the maximum amount you're willing to spend on each click.

PPC provides advertisers with the ability to turn campaigns on and off in real-time, allowing you to focus your efforts on specific properties or unit types that are most in need.

Respage SEM (Search Engine Marketing) Services can help. Our SEM experts at Respage will develop a list of relevant keywords that prospects in your market are searching for. After the initial set-up process of keyword research, ad creation, and budget allocation, Respage SEM Services will continue to manage your PPC campaigns regularly to refine, measure and adjust to ensure you are getting the most out of your budget For more information, read about SEM Services on the Respage website!

Respage Express Launches Improved Google Analytics Reporting

If you’ve logged onto Respage Express lately, you’ve probably noticed that we have some new and improved features to really help you harness the power of social media. One of those updates includes better analytics reporting.

Now when you visit the “Analyze” section of Respage Express and select “Google Analytics,” you’ll see a wealth of easy-to-read statistics with helpful graphics to help you better analyze how your blog or website is performing. You’ll still be able to view how many visitors came to your site each day, and updates include Pageviews, Pages per Session, Bounce Rate, Average Time on Page, New Visits, Regional Site Traffic, Traffic Sources, and Top Content.

If you’re compiling a report or you need to send the data to one of your colleagues, you can also export each section into a handy CSV file. The “Top Content” section will even allow you to search for a particular word or phrase and allow you to select from the top 10, 25, 50, or 100 entries. Essentially, you’ll have all the helpful Google Analytics data and tools you want all in one great dashboard.

Have questions? Want to learn more? Get in touch!

Now you can search public posts using the Respage Dashboard

Our clients use the Respage Dashboard for so many things: posting, managing mutiple properties, reputation management, analytics and more. We have now added a new feature requested by clients – the ability to search public posts.

Since they were already logged in to the Respage Dashboard and using it daily, users wanted to be able to easily search for public Tweets and Facebook posts by hashtag and keyword.

This is a free new feature for all Respage Express Clients. Check it out and tell us what you think.

Respage.com Has a New Look, But Still Offers Same Great Service

Have you visited Respage.com lately? If so, you've probably noticed that we've donned a new look. To better demonstrate how our products can help you, we've streamlined the homepage of our site and given it a more user-friendly update. But don't worry, all of the helpful resources, such as the Learning Center and the Customer Tips are still available to you and are chock full of helpful information and ideas. Click here to see our new look!

Who Controls Your Facebook Page?

Admin, Editor, Moderator . . . sound like the same thing to you?

According to Facebook, not quite. People you designate as Admins, Editors, Moderators, Advertisers, and Analysts have different levels of access to your business pages. Some are individual while others overlap.

This chart breaks it down for you. Admin is the highest level, able to do everything from manage page roles / settings to create ads and see who posted as the page, so you can keep tabs on who's actively posting about what. But don't worry, this information is only viewable to Admins on your page – no other Facebook users will be able to see this information. Editors have almost the same power, though they aren't able to add or remove the page or its admins; access declines from there.

Got questions about managing your Facebook business page? Ask us.

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Seen Respage’s New Facebook Analytics?

Click on 'Facebook Analytics' in your Respage dashboard.

Cool, huh? Our analytics screen looks and works better. We've revamped it to mirror Facebook's own analytics screen, calculating all your insights at the top of the page. Top posts are now incorporated on the main screen so you can review your Facebook report all in one location. This includes follower demographics, engagement levels, and what posts are working best.

Exporting results is easy, and as always you can access reporting for every property you manage through Respage Dashboard.

All that and an attractive new easy-to-read design. Got questions? Ask us.

Instagram: The New Photoshop?

Most of us are familiar with the vintage, vibrant, and distinctive photo filters that helped make Instagram a photo sharing titan. But now the service wants to be photographers' exclusive home on the web.

Instagram recently announced ten photo editing tools that mimic Photoshop's most popular features. They're bundled with Instagram 6.0, now on the market, and are a response to competitors VSCO Cam and — naturally — Apple.

There's not a lot of user feedback on the tools yet, but we'll let you know the buzz when we hear it. We'll bet, however, that many dedicated Instagram fans will quickly make the switch from other photo editing apps.

Respage Now Features ApartmentGuide.com Reviews

We've said it before, we'll say it again: knowing what renters say about your apartment community is vital to your business. That's why Respage lets you track and analyze ratings and comments on Apartments.com, CitySearch/InsiderPages, Google+ Local, Renter's Voice, and Yelp — all on a single page.

Sure, that's a pretty good list. But we recently integrated with ApartmentGuide.com for an even better picture of your online reputation.

Want to learn more about how a single Respage login can help unlock your community's social media strategy? Ask us!

How Respage Helped Kaiserman Company Reduce Their Marketing Costs and Increase Their Visibility

Respage offers many tools to help the multifamily industry manage their digital marketing presence, including social media, SEO, PPC, and website services. In this case study, discover how Respage helped Kaiserman Company, a well-known multifamily property development and management company in Philadelphia, improve their digital marketing presence while reducing overall costs. Click here for the full details