Online Marketing

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April 2017

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Online Marketing, Website Solutions

The Respage Chatbot: What Is It and Why Do Multifamily Marketers Need It?

Early last week, we officially announced our new Respage Chatbot offering. Fans of our products and services met this announcement with loads of excitement, but they also had loads of questions. This post aims to clear the whats, whys, and whens:    What is Chatbot? The Respage Chatbot is an artificially intelligent leasing agent. We’ve… Read more »

4

April 2017

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Online Marketing, Senior Living, Social Media

3 Useful Facebook Advertising Tips for 55+ Communities

Apartment marketers who work with 55+ communities don’t have too many options when it comes to social advertising. After all, it’s quite uncommon for a Baby Boomer to have an Instagram account. And you can completely forget about Snapchat. But there is one social network that has captured the attention of Boomers: Facebook. As of… Read more »

29

March 2017

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Online Marketing, Senior Living

Respage Launches Digital Marketing Solutions for Senior Living Communities

Starting in April, Respage will extend its line of multifamily marketing products and services to the senior living sector. Property management companies that cater to senior living communities will have access to all the products and services current Respage clients love, including: Reputation management tools that alert property management companies and/or on-site staff to newly… Read more »

16

February 2017

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Online Marketing, Social Media

What Impact Will the New Pinterest Search Ads Have on Multifamily Marketers?

Pinterest officially introduced its new search ads feature last week, giving Multifamily marketers a great way to reach more prospects and sign more leases.vian34vian34 The new search ads are keyword-based and appear in a sponsored section of the app whenever a user performs a search. Similar to Google AdWords, the ads run on a Pay-Per-Click… Read more »

23

January 2017

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Online Marketing

Multifamily Comment Marketing: Why It’s Valuable and How You Should Do It

  Comment marketing is nothing new. The process of recommending your brand in a forum comment was quite popular a few years back, when the comment sections of some websites passed link-juice and provided an easy way for marketers to build their link profiles, giving a big SEO boost to their website as a result…. Read more »

4

January 2017

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Online Marketing, Pay-Per-Click, Reputation Management

3 High-Performing Apartment Marketing Strategies to Embrace in 2017

The New Year has arrived. And with it, a new set of apartment marketing challenges to face and overcome. For regional managers and people on the front lines of apartment marketing, these challenges mostly revolve around advertising costs and their respective ROIs. But with so many different apartment marketing strategies available, the first challenge is… Read more »

12

July 2016

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Online Marketing

You Can Use Pokemon Go to Build Buzz About Your Apartment Community!

<a href="http://blog pop over to this site.respage.com/wp-content/uploads/2016/07/4624225255_08bf29cef3_b-e1468355331802.jpg”> Pokemon Go has taken the world by storm. Not even two days after its release, the augmented reality game was installed on more than 5 percent of all Android devices in the US. And if that doesn’t sound like much, consider the fact that Tinder – the wildly… Read more »

8

July 2016

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Online Marketing

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A Quick Look at How Apartment Marketers Can Beat Ad Blocking Software

People hate ads and it’s all our fault. Need proof? Check out this article from Search Engine Watch. In it, author Leonie Mercedes reveals some pretty scary statistics regarding the rise of ad blockers. For example, AdBlock Plus – which is just one of many ad blockers out there – registered 100 million active users… Read more »

29

June 2016

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Online Marketing

How the Death of the F-Pattern Affects Apartment Marketing

Attaching yourself to an Internet trend is about as wise as attaching yourself to a Game of Thrones character. In the world of online marketing, there’s no certainty that what’s here today will remain here tomorrow. Things change quickly. No trend is safe. Valar Morghulis. It’s with this in mind that we say farewell to… Read more »