Online Marketing

12

May 2016

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Online Marketing

The Numbers Are In: How Facebook and Instagram Advertising Changes the Game for Apartment Marketers

Advertising on social media is all the rage these days. In fact, it was the most talked about apartment marketing strategy at the AIM conference last week. To help multifamily professionals gain a better understanding of this marketing medium, and why it’s building so much buzz, we highlighted some impressive statistics discovered in a small… Read more »

25

April 2016

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Online Marketing

Respage Now Offers Paid Social Advertising Services for the Multifamily Industry

Respage now offers paid social media advertising services for Facebook and Instagram to help you land more renters. How do these paid ad services differ from our standard social media management services? Why should your apartment community consider paid social ads? Here’s a look at what this new Respage service entails and how apartment marketers… Read more »

15

April 2016

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Online Marketing

Apartment Marketers: Here’s An Easy 3 Step Guide to Targeting Baby Boomers

The second largest demographic cohort behind Millennials, Baby Boomers represent a prime marketing target for apartment communities. This is especially true as the generation enters retirement age, a time that is ripe for switching up the environment and moving somewhere new. To help you reach this growing population, we constructed the following quick guide to… Read more »

22

March 2016

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Online Marketing, Search Engine Marketing

5 Simple Blog Post Ideas That Will Boost Your Apartment’s SEO While Also Helping Your Residents

Publishing fun and informative blog posts on your apartment’s website isn’t just a good way to communicate with your residents. It’s also a very effective way to boost your site’s search engine rankings. Digital marketers attribute the relationship between quality blog posts and higher search engine rankings to backlinks. Google uses these backlinks to estimate… Read more »

11

March 2016

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Online Marketing

3 Things Every Apartment Marketer Should Know About Facebook Advertising

Facebook advertising is the latest craze in apartment marketing, with countless communities reporting an explosion in lead growth after experimenting with the social network. But as is the case with most new trends in the industry, many multifamily professionals have a lot of questions about how these ads can help their communities get more visibility… Read more »

22

February 2016

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Online Marketing

How Will Google Voice Search Change Your Apartment Marketing Strategy?

Voice Search is poised to quickly disrupt current apartment marketing strategies. We already know that users prefer mobile devices – the most common voice search platform – over desktops, when conducting a search. We also already know that 55 percent of teens and 41 percent of adults use voice search technologies on a daily basis…. Read more »

3

February 2016

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Online Marketing

3 Signs That Your Apartment Community’s SEO and Content Marketing Strategies Are Working

Judging the effectiveness of your SEO and content marketing efforts is tough. Monthly reports often leave apartment marketers with a lot of different statistics to ponder, and the sheer amount of this data can sometimes make it difficult to interpret campaign performance. To make things easier, we’re taking a look at three fundamental pillars of… Read more »

28

January 2016

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Online Marketing

Is Responsive Content Marketing the Next Big Thing in SEO?

In a recent Search Engine Watch article, author Gerald Murphy predicted the rise of “responsive content marketing,” claiming it to be the next logical step in the Internet’s mobile evolution. This projected step could create a ton of work for apartment marketers, web developers, and writers if it ever comes to fruition, certainly causing a… Read more »

21

January 2016

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Online Marketing, Search Engine Marketing

Search Patterns of Renters: An Infographic That Illustrates Where, How, and When People Look for Apartments

Have you ever wondered where most people who google “apartments for rent” live, or what devices they use to conduct their search? This infographic has the answers. Respage analyzed data from millions of apartment related searches across the United States to discover the search patterns of renters. We then visualized that data to make it… Read more »

18

January 2016

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Category
Online Marketing, Pay-Per-Click, Search Engine Marketing

The Absolute Best Deal in Apartment PPC and SEO!

On Friday, January 15, we restructured our service packages in order to provide the multifamily industry with one of the very best deals in online apartment marketing. While our old service packages are still available, the newest plans focus entirely on PPC or SEO.. For those unfamiliar with PPC and SEO, the acronyms stand for… Read more »