Online Marketing

Getting-on-Track

5 Proven Apartment Marketing Ideas You Can Actually Track

Signing more leases and lowering vacancy rates in your apartment community largely comes down to visibility. You know that there’s a strong correlation between how much exposure your community receives and how many people express interest in becoming new tenants. But while correlations can indicate a cause and effect relationship, apartment marketing strategies that are… Read more »

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December 2015

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Online Marketing

This Year in Apartment Marketing: A Look Back at Some of the Biggest Changes of the Year, and What’s to Come in 2016

Effective apartment marketing has always been about discovering what works and what doesn’t work, and appropriately refining strategies based on those findings. As we close out 2015, we thought it would be a good idea to share what we’ve learned over the past year. Here’s a look at what has changed, as well as what… Read more »

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December 2015

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Online Marketing

Can Apartment Communities Drive More Leads With Remarketing Ads?

Apartment marketing in the digital age involves a ton of moving parts. You have Search Engine Optimization. You have Pay Per Click advertising. You have social media. The list goes on… But of all these different strategies for marketing apartments online, few are understood as little as remarketing ads. That’s why we built this quick… Read more »

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November 2015

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Online Marketing

Hashtags for Apartment Communities: A Crash Course

For apartment marketing veterans, hashtags may seem like a silly trend that’s bound to eventually fizzle out. But given their use and popularity among Millennials – the primary target demographic for today’s apartment marketers – it should be quite clear that ignoring hashtags is a huge mistake that could cost you a ton of leads…. Read more »

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October 2015

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Online Marketing

Uh-Oh! New Survey Shows Multifamily Is Missing a HUGE Marketing Opportunity

The results of our 2015 Content Survey are in! And they’re, well…quite alarming. By and large, the multifamily industry isn’t doing the greatest job at embracing the power of content marketing, which is literally the backbone of advertising in the digital age. In order to shed some light on the problem areas, we pulled the… Read more »

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July 2015

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Online Marketing

One Critical Lesson Apartment Management Companies Should Learn from Cecil the Lion

Photo Credit: Earth-Touch Lion Botswana By Cojharries | CC BY-SA 3.0 The tragic slaying of Cecil the Lion dominated headlines this week as the Internet aimed its collective vitriol at Dr. Walter Palmer, the Minnesota dentist who paid $55,000 to hunt the rare, black-maned cat. Regardless of how you feel about the issue, the events… Read more »

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June 2015

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Online Marketing

How the Newest Google Trends Update Works Wonders for Your Apartment Marketing Strategy

We’re a big fan of data-driven insights. So when Google announced last week that it had updated its Trends tool to deliver cleaner data sets in real-time, our geek levels reached an all time high. For those readers who are not data-junkies, Google Trends is a free tool that allows anyone to collect insights about… Read more »

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June 2015

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Online Marketing

3 Common Digital Marketing Mistakes that Will Cost Your Community New Sales Leads

Despite the popularity of Search Engine Optimization in today's marketing circles, there are still plenty of businesses that aren't doing all they can to run effective SEO campaigns. To make sure you get the most out of your digital marketing efforts, we've highlighted three of the most common mistakes you can make when marketing your… Read more »

Our Dazzling, All-New Service Plans Push the Limits of Effective Multifamily Marketing

  You spoke. We listened. Client feedback drives innovation at Respage. And after several months of asking countless loyal customers for their recommendations, we’re thrilled to announce a brand new line of services that offers everything you could ever possibly need in a multifamily online marketing platform. Respage clients now have the option to choose… Read more »

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April 2015

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Online Marketing

5 Tips That Help Apartment Management Companies Capture More Mobile Traffic

With Google's newest mobile algorithm update running strong, we thought it would be a good idea to address some content marketing strategies specifically tailored to mobile devices. Here's a quick look at five content marketing strategies for apartment management companies that want to capture more mobile traffic. Grab Your User's Attention Headlines matter. Every marketing… Read more »