Online Marketing

30

November 2015

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Online Marketing

Hashtags for Apartment Communities: A Crash Course

For apartment marketing veterans, hashtags may seem like a silly trend that’s bound to eventually fizzle out. But given their use and popularity among Millennials – the primary target demographic for today’s apartment marketers – it should be quite clear that ignoring hashtags is a huge mistake that could cost you a ton of leads…. Read more »

23

October 2015

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Online Marketing

Uh-Oh! New Survey Shows Multifamily Is Missing a HUGE Marketing Opportunity

The results of our 2015 Content Survey are in! And they’re, well…quite alarming. By and large, the multifamily industry isn’t doing the greatest job at embracing the power of content marketing, which is literally the backbone of advertising in the digital age. In order to shed some light on the problem areas, we pulled the… Read more »

31

July 2015

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Online Marketing

One Critical Lesson Apartment Management Companies Should Learn from Cecil the Lion

Photo Credit: Earth-Touch Lion Botswana By Cojharries | CC BY-SA 3.0 The tragic slaying of Cecil the Lion dominated headlines this week as the Internet aimed its collective vitriol at Dr. Walter Palmer, the Minnesota dentist who paid $55,000 to hunt the rare, black-maned cat. Regardless of how you feel about the issue, the events… Read more »

25

June 2015

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Online Marketing

How the Newest Google Trends Update Works Wonders for Your Apartment Marketing Strategy

We’re a big fan of data-driven insights. So when Google announced last week that it had updated its Trends tool to deliver cleaner data sets in real-time, our geek levels reached an all time high. For those readers who are not data-junkies, Google Trends is a free tool that allows anyone to collect insights about… Read more »

18

June 2015

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Online Marketing

3 Common Digital Marketing Mistakes that Will Cost Your Community New Sales Leads

Despite the popularity of Search Engine Optimization in today's marketing circles, there are still plenty of businesses that aren't doing all they can to run effective SEO campaigns. To make sure you get the most out of your digital marketing efforts, we've highlighted three of the most common mistakes you can make when marketing your… Read more »

Our Dazzling, All-New Service Plans Push the Limits of Effective Multifamily Marketing

  You spoke. We listened. Client feedback drives innovation at Respage. And after several months of asking countless loyal customers for their recommendations, we’re thrilled to announce a brand new line of services that offers everything you could ever possibly need in a multifamily online marketing platform. Respage clients now have the option to choose… Read more »

30

April 2015

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Online Marketing

5 Tips That Help Apartment Management Companies Capture More Mobile Traffic

With Google's newest mobile algorithm update running strong, we thought it would be a good idea to address some content marketing strategies specifically tailored to mobile devices. Here's a quick look at five content marketing strategies for apartment management companies that want to capture more mobile traffic. Grab Your User's Attention Headlines matter. Every marketing… Read more »

29

April 2015

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Online Marketing, Social Media

we are social

Just Pay Attention

Back in the days when we were in class we heard that expression from our instructor….”Just pay attention!”   Why was that expression used?  More than likely it was because of the vast amount of information that was being shared.  If we did not pay attention then we could potentially miss out on some key information… Read more »

3

February 2015

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Online Marketing

Simplify Your Online Reputation Management Strategy With Our Newest Rent.com Integration

As part of our ongoing efforts to bring clients the best dashboard alert system in the industry, Respage now integrates with multifamily listing site Rent.com. Beginning January 30, 2015, this new feature is available free of charge to all Respage clients who have activated Ratings & Reviews on their Rent.com listings. The newest addition joins… Read more »