Online Marketing

19

December 2014

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Online Marketing

What Will Your Marketing Strategy Look Like in 2015?

Familiarizing oneself with next year’s marketing strategies before January 1st is a good way to get a leg up on the competition. Provided below are a few key takeaways from Jayson DeMers recent Forbes article, Top 7 Online Marketing Trends That Will Dominate 2015, as well as explanations of how Respage helps clients act on… Read more »

24

November 2014

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Online Marketing

Is Your Property Responding to Reviews on the Most Popular Apartment Review Sites?

Searching online apartment reviews is an important decision-making trigger for most potential renters. As a result, it's a good idea to create an account on the most popular apartment review sites so that you can manage and respond to any reviews that come in. Not sure where to start? Respage has compiled a list of… Read more »

21

November 2014

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Online Marketing

Google Helps Users Respond to Reviews through its Google My Business App

The Google My Business app was designed to make it easy for business owners to stay in touch with customers, directly from a smartphone. Available for Android and iOS, the app enables users to update business info across Google's suite of products. Google recently updated the app to give business owners the ability to see… Read more »

28

October 2014

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Online Marketing

Most Multifamily Property Managers Respond to Online Reviews, Study Shows

When it comes to online reviews, the majority of multifamily property managers say they respond. This is according to a recent 4 Walls survey of almost 300 multifamily property managers across the country. Seventy-eight percent of survey responders say they write replies to reviews on many popular review sites. And, of those, 67 percent said… Read more »

2

September 2014

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Online Marketing

Show Up in Web Searches with Help from Respage

If you're in search of an advertising campaign for your apartment community or property management website that can guarantee impressions and clicks, consider Pay-Per-Click advertising. Commonly referred to as PPC, this unique form of online marketing allows advertisers to purchase paid listings within search engine results. The advertiser (in this case, you, the client) agrees… Read more »

18

June 2014

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Online Marketing

How Respage Helped Kaiserman Company Reduce Their Marketing Costs and Increase Their Visibility

Respage offers many tools to help the multifamily industry manage their digital marketing presence, including social media, SEO, PPC, and website services. In this case study, discover how Respage helped Kaiserman Company, a well-known multifamily property development and management company in Philadelphia, improve their digital marketing presence while reducing overall costs. Click here for the… Read more »

30

December 2013

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Online Marketing

Google Places For Business: A Good Start For Reputation Management

Rating and review sites give everyone a megaphone. Justified or not, complaints about a business are instantly available to customers around the world.Бордюры железобетонныеRA Grani Praise happens, of course. But dissatisfied customers have incentive to speak up, while happy ones are likely to keep quiet. This makes proactive reputation management essential. Google Places For Business… Read more »

19

November 2013

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Online Marketing

Are Your Craigslist Posts Doing Their Job?

That which isn’t measured isn’t managed. Such is the case with Craigslist ads. Craigslist’s recent decision to disallow html means that many of your posting tool’s tracking capabilities won’t work, so you’re left to do it yourself. That’s not a bad thing. Manual audits ensure that posts are done, and done properly. Here’s how it’s… Read more »

12

November 2013

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Online Marketing

Craigslist Wipes Out HTML and Levels the Playing Field

Last week, Craigslist eliminated the use of most HTML in posts. This means: • No more links to your website • No more images in your post • Tracking that relied on links or images won't work • If you were using HTML ads or posting tools, you need to rewrite your ads. Techies take… Read more »

17

September 2013

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Online Marketing

3 Tips to Avoid Having Your Apartment Ad Ghosted

You've submitted your apartment ad to Craigslist, and the Craigslist dashboard says it's published. But even though it's listed as active, it might not be there. Go on, take a look.aton-mebelГлавной задачей для будущего строительства является правильно составленная смета Can't find it? You've been 'ghosted,' and you need to figure out why. Ghosting is Craigslist's… Read more »