Pay-Per-Click

15

May 2017

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Pay-Per-Click, Senior Living

Senior Living PPC Cheatsheet

The Senior Living PPC Cheat-Sheet

All great senior housing PPC strategies begin with a great senior housing keyword strategy. With this fact in mind, we put together a quick cheat sheet that identifies the top keywords in the industry. You’ll notice we broke down our list into two separate categories. The first list is intended for assisted living marketing, while… Read more »

17

April 2017

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Category
Pay-Per-Click, Senior Living

4 Tips to Optimize Your Senior Living PPC Strategy

Senior living marketing teams are facing a huge shift in who they’re targeting and what tactics they’re using. Baby Boomers love technology just as much as their kids, and they’re turning to search engines like Google to find their retirement homes. With this in mind, we’ve put together the following four tips to optimize your… Read more »

4

January 2017

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Category
Online Marketing, Pay-Per-Click, Reputation Management

3 High-Performing Apartment Marketing Strategies to Embrace in 2017

The New Year has arrived. And with it, a new set of apartment marketing challenges to face and overcome. For regional managers and people on the front lines of apartment marketing, these challenges mostly revolve around advertising costs and their respective ROIs. But with so many different apartment marketing strategies available, the first challenge is… Read more »

6

October 2016

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Category
Pay-Per-Click

AdWords Logo

The New Apartment PPC Ad Formats Promise a Better ROI

Your apartment PPC ads might look different in the coming months. But don’t worry. This change is for the better. Earlier this year, Google rolled out a new AdWords format dubbed Expanded Text Ads. This format was experimental at first and served as a compliment to the original Standard Text Ads format. But according to… Read more »

15

September 2016

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Category
Pay-Per-Click

Respage Now Offers Adwords Price Extensions to Apartment PPC Clients!

Starting this month, our paid search specialists can add Price Extensions to any client who has an apartment PPC campaign. AdWords Price Extensions allow Respage paid search specialists to show additional lease cost information on mobile text ads. This information appears in table format within Google’s mobile search pages, and pairs floorplans with their respective monthly… Read more »

30

June 2016

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Category
Pay-Per-Click, Social Media

Friendageddon-Affect-on-apartment-marketing

Your Apartment Marketing Strategy is About to Get Clobbered by #Friendmaggedon

In case you missed it, Facebook announced some drastic changes yesterday. These changes will prioritize your friends’ posts, images, and videos so that they appear higher up on your newsfeed, where you are more likely to see them. And while that’s all well and good for you as a user, it could cause some problems for… Read more »

18

January 2016

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Category
Online Marketing, Pay-Per-Click, Search Engine Marketing

The Absolute Best Deal in Apartment PPC and SEO!

On Friday, January 15, we restructured our service packages in order to provide the multifamily industry with one of the very best deals in online apartment marketing. While our old service packages are still available, the newest plans focus entirely on PPC or SEO.. For those unfamiliar with PPC and SEO, the acronyms stand for… Read more »

Getting-on-Track

5 Proven Apartment Marketing Ideas You Can Actually Track

Signing more leases and lowering vacancy rates in your apartment community largely comes down to visibility. You know that there’s a strong correlation between how much exposure your community receives and how many people express interest in becoming new tenants. But while correlations can indicate a cause and effect relationship, apartment marketing strategies that are… Read more »

23

November 2015

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Category
Pay-Per-Click

3 Tips to Help You Find the Perfect AdWords Partner for Your Community

Working with a third party AdWords manager can save you a ton of time. And because time is money, the cost of doing business with a third party is often a better bargain than the Do-It-Yourself approach. With that in mind, we would be remiss if we acted as though every third party vendor is… Read more »

17

November 2015

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Category
Pay-Per-Click

Why You Shouldn’t Run AdWords on a Need-Be Basis

Building a great Paid Search campaign takes time. The longer you run a campaign, and the more insights you gather from that campaign, the better off you’ll be when it comes to driving paid leads to your website. Unfortunately, when budgets are tight or vacancy rates are low, many apartment communities question whether or not… Read more »