Pay-Per-Click

12

October 2015

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Pay-Per-Click

Multifamily Marketers: Here’s a Quick Look at Why You Need to Add PPC to Your Marketing Budget in 2016

Budgeting season has arrived. And in 2016, the competition will be intense. To ensure that our clients remain ahead of the game when it comes to securing leads and lowering vacancy rates, we are presenting you with the following three facts about PPC ads and explaining why they are absolutely critical for success in the… Read more »

5

October 2015

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Pay-Per-Click

Respage Announces New PPC Marketing Services for the Multifamily Industry

Respage is proud to announce that we’ve recently repackaged our Pay-Per-Click services in order to make it more affordable, effective and user-friendly. The new packages now include display ad remarketing and call tracking services, so you can better understand your ROI. And to make budgeting a bit easier, the new packages also include both the… Read more »

22

September 2015

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Pay-Per-Click

How Do Apartment PPC Ads Stack Up Against Internet Listing Services?

For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC… Read more »

11

September 2015

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Pay-Per-Click

Will Google’s Newest Extension Improve Engagement for Your Apartment’s PPC Ads?

Last week, Google released a new extension for AdWords that allows marketers to augment their ads with structured snippets. The new extension is similar to the dynamic structured snippets extension released last March. But whereas the March extension automatically pulled snippets into ads based on website categories, the new extension allows marketers to select their… Read more »