Pay-Per-Click

22

September 2015

Posted by

Category
Pay-Per-Click

How Do Apartment PPC Ads Stack Up Against Internet Listing Services?

For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC… Read more »

11

September 2015

Posted by

Category
Pay-Per-Click

Will Google’s Newest Extension Improve Engagement for Your Apartment’s PPC Ads?

Last week, Google released a new extension for AdWords that allows marketers to augment their ads with structured snippets. The new extension is similar to the dynamic structured snippets extension released last March. But whereas the March extension automatically pulled snippets into ads based on website categories, the new extension allows marketers to select their… Read more »