Reputation Management

4

January 2017

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Online Marketing, Pay-Per-Click, Reputation Management

3 High-Performing Apartment Marketing Strategies to Embrace in 2017

The New Year has arrived. And with it, a new set of apartment marketing challenges to face and overcome. For regional managers and people on the front lines of apartment marketing, these challenges mostly revolve around advertising costs and their respective ROIs. But with so many different apartment marketing strategies available, the first challenge is… Read more »

7

September 2016

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Reputation Management

Local-Panel-Mobile

Apartment Reputation Management Just Got Tougher Thanks to New Google Local Knowledge Panel

Your apartment’s online reputation is about to become more visible. This morning, Google introduced Reviews from the web to Local Knowledge panels. The new format will accompany the recently launched best-of lists and critic reviews features. Prior to the update, Local Knowledge panels only displayed Google Reviews. Today, search queries will also return aggregate user… Read more »

14

July 2016

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Reputation Management

Tituss Burgess Just Taught the World a Valuable Lesson in Online Reputation Management

A Brooklyn-based moving company received a brutal schooling in online reputation management yesterday after a fallout with Emmy-nominated actor Tituss Burgess. The actor, who is most known for his role on the Netlix original comedy Unbreakable Kimmy Schmidt, posted the following Yelp review for Frank’s Express, a local moving company, late Wednesday: “My name is… Read more »

19

May 2016

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Reputation Management

Ask and You Shall Receive: How Grubb Properties Dramatically Improved Their Online Reputation in Just 1 Month for FREE

Few apartment marketers would question the benefits of having a positive online reputation in 2016. Study after study confirms that review websites play a critical role in the online decision making process, and negative online reputations can inflict some serious damage on those who do not act fast. But this isn’t another article about why… Read more »

12

April 2016

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Reputation Management

Apartments.com Reviews Can Now Be Managed via the Respage Dashboard

Reviews posted to Apartments.com, the largest Internet Listing Service in the country, can now be monitored and managed via the Respage Dashboard. Launched in February, the new partnership makes it easier for property management firms to control the online reputations of their apartment communities. Respage’s proprietary dashboard currently allows its users to monitor their online… Read more »

15

February 2016

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Reputation Management

The 6 Most Influential Review Sites for Apartment ORM

Online reviews matter. This blog has previously uncovered some daunting facts about review influence, such as the fact that 92 percent of consumers read online reviews, and that only 13 percent of consumers will consider using a product or service that has a one or two star rating. However, it should be noted that not… Read more »

28

August 2015

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Reputation Management

7 Mind-Blowing Facts about Online Reviews that Everyone in the Multifamily Industry Should Know

Earlier this week, Respage CEO Jackie Koehler received an email from Myles Anderson, the CEO of UK-based BrightLocal. Myles and his team previously provided us with incredibly informative statistics regarding the role that review sites play in customer acquisition, so we were extremely excited to learn that BrightLocal had recently published the results of their… Read more »

21

July 2015

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Reputation Management

The 4 Best Times for Apartment Communities to Ask for an Online Review

It’s a fact that nearly 90 percent of potential tenants read online reviews before they even consider renting their next apartment. And considering how rapidly that percentage has climbed over the past few years, it’s only a matter of time before the number reaches 100 percent. With that in mind, we’ve developed several tools to… Read more »

Our Dazzling, All-New Service Plans Push the Limits of Effective Multifamily Marketing

  You spoke. We listened. Client feedback drives innovation at Respage. And after several months of asking countless loyal customers for their recommendations, we’re thrilled to announce a brand new line of services that offers everything you could ever possibly need in a multifamily online marketing platform. Respage clients now have the option to choose… Read more »

23

March 2015

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Reputation Management

Request Online Apartment Community Reviews with Our Quick and Convenient New Feature!

Online review sites are increasingly influencing consumer behavior. According to a Search Engine Land Study conducted in July of 2014, nearly 88 percent of consumers trust online reviews. That number is up 9 points from 79 percent in 2013, and 16 points from 72 percent in 2012. With such significant strides over the past two… Read more »