Search Engine Marketing

8

September 2015

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Search Engine Marketing

3 Easy Steps to Quickly Verify Your Apartment Community’s Google Listing

Registering your apartment community with Google is a great way to make your listing stand out in the Search Engine Results Pages. Unfortunately, many multifamily professionals have a hard time registering their communities because of snags in the verification process. That’s why we created the following guide to clearing common verification hurdles and securing your… Read more »

3

September 2015

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Search Engine Marketing

AdWords vs. Bing Ads: Which Ad Network Drives the Best Results for Apartment Communities?

Every multifamily management company that runs paid search campaigns as part of its apartment marketing strategy has likely come across the Google vs. Bing debate at one point or another. While there are certainly many distinct advantages to both Bing Ads (Bing’s ad network) and AdWords (Google’s ad network), ultimately only one network can be… Read more »

25

August 2015

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Search Engine Marketing

Google’s Newest Mobile Update Will Improve User Experience

Two weeks ago, Engage Interactive’s head of SEO Shree Vaidya discovered that Google had expanded sitelink listings in mobile search. The recent expansion has profound implications for apartment communities with search engine optimized websites, and may lead to a change in the way users navigate sites. Sitelinks are hyperlinks to website subpages that appear under… Read more »

14

August 2015

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Search Engine Marketing

Panda-Proof Your SEO Strategy with These 3 Tips

The newest update to Google’s search algorithm, Panda 4.2, slowly started making its way across the web less than three weeks ago. And while there’s no way of knowing what the final effects of Panda 4.2 will be until several months down the line, nerves are high as search engine marketers in every niche and… Read more »

6

August 2015

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Search Engine Marketing

3 Major SEO Factors Every Property Manager Should Consider in 2015

Every property management company that’s looking to up their search game would do well to read Searchmetrics’ fourth annual Google ranking factors study. But to help those who don’t have the time to comb through Searchmetrics’ massive amount of data, we assembled the following three need-to-know takeaways. Check out these bite-sized paragraphs to quickly review… Read more »

9

July 2015

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Search Engine Marketing

Introducing the Newest Online Marketing Tool for the Multifamily Industry: The Respage PPC Dashboard

<a href="http://blog zoloft dosage.respage.com/wp-content/uploads/2015/07/Respage-PPC-Dashboard.jpg”> Keeping track of the finer details of a PPC campaign is hard work, especially if you have multiple properties and Ad Groups. So after seeing how ecstatic our clients were about using the Respage SEO Dashboard when we released it in the beginning of the year, we decided to build a… Read more »

Our Dazzling, All-New Service Plans Push the Limits of Effective Multifamily Marketing

  You spoke. We listened. Client feedback drives innovation at Respage. And after several months of asking countless loyal customers for their recommendations, we’re thrilled to announce a brand new line of services that offers everything you could ever possibly need in a multifamily online marketing platform. Respage clients now have the option to choose… Read more »

1

June 2015

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Search Engine Marketing

Did You Notice Google’s Latest ‘Phantom 2’ Update?

Google's "mobilegeddon" algorithm update was rare in the sense that it made national news. It was covered by outlets like NPR and USA Today in stories touting the possibility that sites which weren't "mobile-friendly" would see their search engine results positions fall. But "mobilegeddon" wasn't really rare: despite the coverage, it was just the latest… Read more »

26

May 2015

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Search Engine Marketing

Google Will Rebrand Webmaster Tools in Coming Weeks

Google will be rebranding its Webmaster Tools suite as Google Search Console in the coming weeks, according to a blog post published by the search engine giant on Wednesday. A simple name change, the rebrand will not affect any of the features or functionality of the original platform. Webmaster Tools is a free website insight… Read more »

11

May 2015

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Search Engine Marketing, Social Media

4 Facts That Prove Social Media Boosts Your SEO Efforts

While some people place SEO and social media in two separate categories, we believe that online marketing does not exist in a vacuum. Leveraging social channels, and the information they possess, can work wonders for every online marketing campaign. To prove it, here are four ways that social media promotes and collaborates with your SEO… Read more »