Search Engine Marketing

9

April 2015

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Search Engine Marketing

Google Places Padlock on Search Results with New Doorway Algorithm Update

As the rest of the SEO community continues to chat about Google’s forthcoming mobile-friendly algorithm update, we’d like to send out a friendly reminder that there’s more than one change on the horizon this April. Last month, the Google Webspam Team’s Brian White quietly released a statement regarding a new update that will hammer the… Read more »

6

April 2015

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Search Engine Marketing

Could Google’s Hotel Ads Platform Revolutionize the Multifamily Marketing Industry?

Hilton Hotels is witnessing incredible bumps in both conversion rates and Return On Investment since launching Google’s newest version of the Hotel Ads feature, according to an article by ClickZ reporter Emily Alford. While an earlier version of Hotel Ads has existed for some time, the search company quietly released an algorithm update in November… Read more »

25

March 2015

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Search Engine Marketing

Yahoo’s Short Lived Comeback Proves Why the Mobile Market Matters

Yahoo’s search market comeback looks to be short lived. According to a new analysis released by comScore, the search engine lost 0.2 percent of its market share between January and February of this year. While this drop may seem insignificant, it’s important to note the percentage represents nearly 34 million monthly searches. A few months… Read more »

19

March 2015

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Search Engine Marketing

New Study Reveals How SEO Dramatically Boosts Lead Generation and Conversion Rates

We all know organic search drives traffic and leads. But the results of a recent growth report have completely blown away expectations, including those set by the staunchest Search Engine Optimization advocates. According to an iProspect study of more than 50 brands and over 1.1 billion natural search visits, companies with active SEO campaigns witnessed… Read more »

13

March 2015

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Search Engine Marketing

Google’s Newest Update Rewards Mobile-Friendly Sites

In an effort to continue delivering the most relevant search results in a landscape increasingly dominated by mobile devices, Google will start punishing websites that are not mobile-friendly by lowering their rankings within the search index. The new development is expected to become official next month. For search engine marketers, the new algorithm update is… Read more »

23

February 2015

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Search Engine Marketing

Measure Your Property Website’s Effectiveness With the All-new Respage Reporting Dashboard

Our breakthrough Reporting Dashboard just arrived, and we're confident this technology will launch apartment marketing campaigns to all-new heights. Vigorously tested, remarkably simple, and incredibly affordable, the Respage Reporting Dashboard provides the multifamily industry with all the tools apartment management companies need to monitor their marketing campaigns from a single interface. Designed to emphasize the… Read more »

19

February 2015

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Search Engine Marketing

Duck Duck Go Now Available in 4 New Languages

Duck Duck Go, the small search engine that vows to protect user privacy, now operates in four different languages. The update represents yet another stage in the Philadelphia startup's move to assert itself in the search market. According to an official statement, released on Tuesday, February 17, the four newly languages include French, German, Czech,… Read more »

17

February 2015

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Search Engine Marketing

Respage: Now An Official Google Partner

Need assistance getting your property website to rank on Google? Then enlist the help of Google certified professionals! This week Respage is proud to announce that the leading name in search has granted us certified Partner status. Further proof of our commitment to clients, this select status demonstrates how we go above and beyond to… Read more »

20

January 2015

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Search Engine Marketing

Optimize Your Apartment Remarketing Strategy with These 3 Easy Tips

Remarketing campaigns allow you to show ads to people who have visited your site in the past. These campaigns are great for apartment marketing because potential tenants will compare communities before making a leasing decision. So if a user visits your site one day, but decides not to make a decision until he or she… Read more »

12

January 2015

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Search Engine Marketing

4 Reasons Why Effective Apartment Marketing Strategies Require Paid Search Campaigns

Ignoring the power of paid search is a big mistake. Unfortunately, it’s also a mistake that’s incredibly common. In order to shed light on why apartment marketers should avoid making this blunder, we’ve assembled the following four reasons explaining how paid search works wonders for online marketing strategies. Reason #1: Paid Search Creates Brand Visibility… Read more »