Search Engine Marketing

5

January 2015

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Search Engine Marketing

Saying Goodbye to 2014: A Recap of Last Year’s SEO Changes

Dynamic and always in flux, the SEO industry is one that is rife with change year to year. And 2014 was no different. Provided below are some of the biggest changes that hit the industry since last January. Cutts Cuts Out Show us a search marketer who doesn’t like Matt Cutts and we’ll show you… Read more »

29

December 2014

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Search Engine Marketing

Top 3 Local Optimization Tips for Multifamily Apartment Marketing in 2015

Optimizing apartment sites for local search should be a huge priority for property managers in 2015. Unfortunately, due to lack of marketing staff and technical resources, many communities are falling behind. The following tips cover the top 3 priorities for local business optimization in the New Year, along with explanations on how to initiate them…. Read more »

11

November 2014

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Search Engine Marketing

Google Updates Its Search Algorithm with Panda 4.1

Google's search algorithm is almost constantly changing. One of the search engine's most recent changes, termed Panda 4.1, went into effect at the end of September, announced on the Google+ page of Pierre Far, and shared by Matt Cutts, the Googler in charge of web quality, web spam, and search optimization. The original post notes… Read more »

24

October 2014

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Search Engine Marketing

Introducing Respage SEO Content Hub for Increased Search Engine Visibility

Respage is proud to announce the launch of their SEO Content Hub, a product designed to help those in the multifamily industry increase their web presence on search engines. Respage's innovative approach targets "purchase-stage" consumers that are more likely to convert, resulting in a higher return on investment (ROI). Click here to learn more about… Read more »

23

September 2014

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Search Engine Marketing

How to Get Your Content to Appear in Google’s ‘In-Depth Articles’ Feature

Perform any basic web search on Google, and underneath your search results, you'll be presented with a block of in-depth, long-form articles relating to your search query. Aptly named "In-Depth Articles," this relatively new feature from Google was launched in August 2013, and it aims to unearth quality content from around the web, whether it… Read more »

16

September 2014

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Search Engine Marketing

Google Improves Its Secondary Search Box for Site-Specific Search Results

Google's Webmaster Central Blog recently announced that the search engine was enhancing its secondary search box for site-specific results. As the Webmaster blog explains, the "sitelinks search box" is meant to make it easier for users to find a specific page on an organization's website. For example, a search query for "youtube" returns a list… Read more »

4

September 2014

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Search Engine Marketing

Google Begins to Include HTTPS as a Ranking Factor

Google is the foremost authority when it comes to organic search rankings, and in a recent post on Google's Webmaster Central Blog, its masterminds revealed a new factor on which they'll be ranking your website: its security level. According to the blog, Google has already implemented HTTPS encryption by default. In layman's terms, this means… Read more »

5

June 2014

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Search Engine Marketing

SEO is for Humans, Not Robots

A long time ago, 'technical SEO' was everything. Meta keywords, meta descriptions, sitemaps, and directory submissions defined the search-friendly. No more. Today, Google wants users to find what they're looking for, and the technical side of things simply aids in that.мифы о строительстве фундамента и дома в целомfocuz What does this mean for your business's… Read more »

8

May 2014

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Search Engine Marketing

Google Will Reportedly ‘Carve Up’ Google+

Know a dedicated Google+ user? We don't either. According to TechCrunch, Google is prepared to 'carve up' the failed social network and may integrate its features into existing Google products. That means Google+ will no longer compete with Facebook, but you'll probably see features like photos and Hangouts pop up elsewhere. Most Google+ employees are… Read more »