Search Engine Marketing

1

April 2014

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Search Engine Marketing

Google’s Search Results Redesign: What Does It Mean for Your Business?

We've all seen it: Google is changing how they display search results. The moves are subtle, but they my have a big impact on organic and paid search campaigns. What's changed? For starters, font size is larger and titles are no longer underlined. A big yellow "Ad" label has replaced the traditional box around paid… Read more »

4

March 2014

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Search Engine Marketing

The Penguin, the Panda, & the Hummingbird: What Do They Mean for SEO?

2013 saw big changes in Google algorithms. Here's a quick primer on what they mean for your SEO strategy. Google Panda Launched in 2011, Google Panda is a reasonable bear, rewarding authentic sites and punishing low-quality ones. What's that mean? Lots of paid links, ads, and robotic content will push you down in search rankings…. Read more »

8

January 2014

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Search Engine Marketing

The Wild West of SEO: The Title Tag Showdown

SEO is like the Wild West: it's lawless out there. The landscape is full of gunslingers, and you need a partner who has your back.rpk-tramplin One of the biggest recent SEO showdowns concerns title tag length. A certain professional suggests rewriting all title tag lengths over 70 characters; his site study showed an error for… Read more »

14

November 2013

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Search Engine Marketing

What Brings People to Your Website? Google Analytics Won’t Say

Maybe you're the leading wombat breeder in Milwaukee.Утепления фасада дома пенопластом No? Use your imagination. Regardless of your business, it helps to know what brings people to your website. Do people type "Milwaukee wombats" into Google? "Pets on Dearborn Street"? Google Analytics used to tell you what works best, but that's changed. You still get… Read more »

3

October 2013

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Search Engine Marketing

Tracking Phone Numbers & SEO: Think Twice

Google, listing sites, business directories—there are lots of ways for prospective residents to find you online. Some top property management marketers purchase tracking phone numbers in order to see where exactly their web leads come from. Their main website lists one number, while their Facebook page lists another, their Google+ Local page yet another, and… Read more »

19

September 2013

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Search Engine Marketing

Respage Introduces SEO and SEM Solutions for the Multifamily Industry

Looking for a more effective way to harness the power of the Internet? Respage now offers Search Engine Marketing (SEM) and Search Engine Optimization (SEO) specifically designed for the multifamily industry. Click here for more details.

17

July 2013

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Search Engine Marketing

Respage Rolls Out New Pay-Per-Click & Search Engine Marketing Offerings

Pay Per Click (PPC) advertising is paid Search Engine Marketing (SEM) that helps your apartment community or property management website appear in search engine results instantly. This form of advertising is “Pay for Performance”, meaning you only pay when your ad is actually clicked on. Plus, PPC advertising is very flexible, and gives you complete… Read more »

3

July 2013

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Search Engine Marketing

Respage Now Offers SEO Services Developed Especially for the Multifamily Industry

Respage is now offering Search Engine Optimization (SEO) as part of its suite of offerings. SEO is a process that helps your property management website appear in the search engine results. An effective multifamily SEO campaign includes making changes to and adding content to your apartment community website (on-page SEO), as well as generating links… Read more »

11

June 2013

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Search Engine Marketing

Will Your Website Be Affected? Google Launches New Spam-Fighting Penguin 2.0

Last month, Google launched its fourth spam-fighting Penguin update. Penguin 2.0, as it’s known, contains new technology that Google claims should better stop spam from coming up in search results. So, what does this mean? Webmasters and SEOs can expect significant changes to search results – it’s predicted that 2.3% of English queries will be… Read more »

30

April 2013

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Search Engine Marketing

5 Things You Need to Know About SEO

SEO (Search Engine Optimization) is a buzz term that floats around a lot. But, it’s not always clear which actions benefit your SEO ranking, which are outdated, and which ones are just a waste of time. If you’re looking to drive more traffic to your website, here are five things to keep in mind before… Read more »