Search Engine Marketing

28

March 2013

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Search Engine Marketing

Google Changes Its PPC Ads Policy: No More Phone Numbers

Google recently announced that starting in April, AdWords ads with phone numbers in the text will no longer be approved. Instead, advertisers who wish to include phone numbers in their ads will have to use Google's call extension feature. According to Google, this change is being made to "foster a safer, more consistent user experience… Read more »

26

March 2013

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Search Engine Marketing

Citysearch Reviews Now Available on Respage Express

Resident feedback is vital to your community’s marketing. When people can’t decide where to move, they often visit popular apartment review sites to find out more about the property. In addition to Yelp and apartmentratings.com, Respage recently added Citysearch to the sites available on the Respage Express system to help you monitor your online reputation…. Read more »

14

March 2013

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Search Engine Marketing

Announcing Respage Local Business Listings

Try Googling your apartment community. Chances are the results will include dozens if not hundreds of directories, Yellow Pages and business search engines. Most of them are compiled automatically, and they’re rarely checked or updated — if it happens at all. That can result in incorrect names, addresses and phone numbers, bad categorizations, and other… Read more »

20

February 2013

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Search Engine Marketing

Google: Duplicate Content is Not a Site Killer

A few years ago Google's answer to duplicate content was simple: don't do it. The site used to punish duplicate content by driving down SEO, but now that's not always the case. Google's current approach is more flexible and nuanced — duplicate content can even help you. Here are some examples. Many of us use… Read more »

24

January 2013

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Search Engine Marketing

The Power of Words

Content can be market-researched, SEO-tested, long, short, plain, technical, generic or specific. But it has to be clear and compelling. It has to be good. Yes, images are helpful, keywords matter and you should always know how to get the most from search engine algorithms. But content makes the reader keep reading. It turns clicks… Read more »

14

November 2012

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Search Engine Marketing

Introducing Our Free Craigslist Template Generator

Craigslist is a great resource — but let's face it, the bare-bones interface can work against apartment community marketing. Now all Respage customers can use our free Craigslist Template Generator. Just a few clicks will create a gorgeous ready-made ad that you can paste directly into Craigslist. Want to know more? Ask us.

7

November 2012

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Category
Search Engine Marketing

Google Changes SEO With ‘Disavow Links’ Feature

Since April, Google has penalized webmasters for sites that contain a large number of 'bad' inbound links. This was done to discourage link-farming and spamming; a site with many low-quality links is driven down the search results. A new 'Disavow Links' feature in Google Webmaster Tools is designed to get around the algorithm. Webmasters can… Read more »

7

September 2012

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Search Engine Marketing

How Can Blogging Benefit Your SEO Strategy?

Understanding search engines and how they rank information can be a bit tricky, especially when search engine algorithms are always changing. However, one surefire way to help improve your SEO without spending a ton of time and money is to create a blog and maintain it regularly. Not sure how this will help? Click here… Read more »

18

January 2012

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Search Engine Marketing

Get a Different Perspective

Your focus is on residents; listening to them, serving them, increasing their confidence in you. But customer service is only one part of success. It's easy to get lost in daily business, so a few times per year, step back and look at the big picture. These simple online tools help you answer questions that… Read more »

23

June 2011

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Miscellaneous, Search Engine Marketing, Social Media

Spend A Musical Day at Philadelphia’s Pennypack Park

Pennypack Park has been a popular gathering place for community members and visitors for decades. Now widely associated with the annual Pennypack Park Festival, which began as a grassroots project in the 1970s for weekly musical performances, the park has a long history of creativity. Most activity still revolves around the yearly festival—it was revived… Read more »