Social Media

4

April 2017

Posted by

Category
Online Marketing, Social Media

3 Useful Facebook Advertising Tips for 55+ Communities

Apartment marketers who work with 55+ communities don’t have too many options when it comes to social advertising. After all, it’s quite uncommon for a Baby Boomer to have an Instagram account. And you can completely forget about Snapchat. But there is one social network that has captured the attention of Boomers: Facebook. As of… Read more »

27

March 2017

Posted by

Category
Social Media

Content Discovery Engine Screenshot

4 New Time-Saving Updates Now Available on Respage!

It’s good to be a Respage user this March. Last week, we released four new updates that will help Respage users build better social media profiles and save a ton of time. Here’s a quick look at these updates: Video Integration – Social posts that contain videos have higher engagement rates than posts that contain… Read more »

16

March 2017

Posted by

Category
Social Media

How is Facebook Handling Fair Housing Act Concerns?

Last Fall, we covered how Facebook’s ethnic affinity feature had drawn criticism from civil rights groups who feared it could be used as a tool for discrimination. The news was particularly important for Multifamily marketers, as Fair Housing laws were a primary source of concern. Recently, Facebook took several actions to prevent its advertising platform… Read more »

16

February 2017

Posted by

Category
Online Marketing, Social Media

What Impact Will the New Pinterest Search Ads Have on Multifamily Marketers?

Pinterest officially introduced its new search ads feature last week, giving Multifamily marketers a great way to reach more prospects and sign more leases.vian34vian34 The new search ads are keyword-based and appear in a sponsored section of the app whenever a user performs a search. Similar to Google AdWords, the ads run on a Pay-Per-Click… Read more »

7

February 2017

Posted by

Category
Social Media

How to Use the New AdWords IF Function for Apartment PPC

Earlier last week, Google announced the official end of Standard Text Ads, a format that held on for 15 years despite many changes in PPC over the past decade and a half. At the same time, the search company introduced AdWords IF functions, a new component that should give Multifamily advertisers a better way to… Read more »

27

January 2017

Posted by

Category
Social Media

A Step-By-Step Guide to Building a Multifamily Social Media Strategy

Social media marketing changes frequently, so much so that it can be hard to keep up. It’s for this reason we made a step-by-step guide Multifamily marketers can use to see if they’re on the right track. Follow it, as well as the general tips provided within it, and you’re sure to reach all new… Read more »

11

January 2017

Posted by

Category
Social Media

Will the New “Mid Roll” Facebook Ads Create More Opportunities for Multifamily Marketers?

On Monday Facebook announced its plans to launch a new video advertising feature, according to Techcrunch. The new feature will allow advertisers to run video ads “mid roll,” which will presumably lead to increased engagement for advertisers and higher revenue for publishers. Mid roll ads will only be available on videos that run for 90… Read more »

18

November 2016

Posted by

Category
Social Media

Facebook’s Fair Housing Lawsuit is Just the Tip of the Iceberg

Facebook recently found itself at the center of a Fair Housing Act controversy after a group of users filed a class-action lawsuit claiming the social network’s ad technology is used to racially discriminate against housing applicants. Although Facebook was quick to announce it would work on ways to prohibit racial discrimination in housing and employment… Read more »

10

October 2016

Posted by

Category
Social Media

Content Discovery Engine Screenshot

The Respage Content Discovery Engine: What It Is, How It Works, and Why You Need It

Today, Respage is proud to announce the launch of our proprietary Content Discovery Engine, a game-changing tool that makes it even easier for apartment marketers to find, share, and monitor content across their favorite social media platforms. The Respage team has quietly been working on this project for nearly a year, and we’re happy to… Read more »

9

August 2016

Posted by

Category
Social Media

Clickbait Just Caught a Major Snag on Social Media

Apartment marketers who fish for pageviews with clickbait can soon expect a lighter catch. According to a Thursday announcement from Facebook, the social network plans to display clickbait headlines less frequently in users’ News Feeds. The update represents yet another move in Facebook’s larger strategy to improve the News Feed user experience. In late June,… Read more »