Facebook is Listening

No really, it is.

This week the social media giant announced a forthcoming mobile app that uses your smartphone's microphone to identify the music, movie, or TV show playing in the background. Users will then get the option to share this as a 'visual' post.

Facebook promises that while no sound is stored, the data is archived.

What's this mean? Your guess is as good as ours. But it appears to create the potential for Facebook to eavesdrop on private conversations.

Many people are understandably uncomfortable with that. Read more here.

Want to Know How Multifamily Professionals Use Social Media?

We recently surveyed the multifamily industry and got responses from 387 property management professionals on how they use social media. The results were interesting.

First, Facebook is king. Over 96% of respondents have pages there, leaving Google+ (48%) and Twitter (37%) in the dust. Pinterest (23%), LinkedIn (21%) and Foursquare (15%) bring up the rear.

Over 76% don't have apartment community blogs, presumably preferring to use Facebook for brief messages.

70% manage social media at the property, with no platform or third party assistance.

Respondents are smart on content, with over 24% posting daily and 34% multiple times per week. That's the basis of any good social media plan.

What can we learn from this survey? First, one size doesn't fit all. Social media outlet choices vary, as well as how frequently properties update their pages. Most communities don't use blogs, probably because social media is managed in house and they don't have time to create custom long-form content. Finally, many companies are missing the opportunity to use social media management platforms, which give marketing managers better insight into and control over social media interactions.

It will be interesting to see how these trends evolve over time. How do you think your property's use of social media will evolve over the next year?

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends June 30, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Respage Now Integrates LinkedIn Business Pages

LinkedIn is an important front door for your business.

So Respage takes care of it. If you have our posting/monitoring service, we'll now post to and monitor your LinkedIn business pages at no extra charge.

We do the same for every major social media platform, including Facebook, Twitter, YouTube, and WordPress blogs.

You asked for it, we listened. It's just another way Respage helps you harness the power of social media without the time commitment.

Interested? Contact your account representative to get started

New Twitter Profiles Are Here

Those new Twitter profiles we told you about? The ones that bear a striking resemblance to another social network?

They're here.

After months of testing and beta use by elite tweeters, the radical new look is now available to the masses. The changes include a larger font, bigger profile pictures and a wider cover image, as well as a new "pin" feature, enabling sticky tweets atop your page.

It's opt-in for now, but the change will probably be imposed on everyone in the coming months. The new look is thought to be an effort to spike Twitter's engagement level and reassure stockholders.

We'll keep you updated on effects and reaction.

Facebook Is Watching You

Gone are the days when real-time tracking of another human being required an unmarked van, a satellite, and men in dark glasses.

The launch of Facebook's "Nearby Friends" feature allows users to track their friends everywhere.

The feature displays nearby friends on a map of the local area. It promises accuracy within half a mile and works quite well in spaces like airports and train stations, where Facebook encourages you to simply 'walk toward the dot.'

Disturbing? Slightly. But — for now anyway — this is a voluntary and fully opt-in feature that requires your permission before activating. Naturally we encourage your discretion with this feature. Find out more here.

About Those LinkedIn Changes…

Noticed any changes to LinkedIn?

As of April 14 your Products and Services pages are gone, along with customer recommendations on them. Deep (direct) links to the pages no longer work.

Replacing them are Company Updates and Showcase Pages. Company Updates allow you to post general daily updates, and Showcase Pages are devoted to specific products.

Click here for a breakdown of the new features.

Noticed These Google Service Changes?

We've mentioned one of these before, but it's worth repeating.

Be careful what you discuss on your Google account. If you review shoes, music, or anything else on Google+, YouTube, or other Google services, the search giant reserves the right to use your name, profile picture and writing in search results.

Yes, Google wants you to help sell products. Not interested? Click through for instructions on how to opt out.

Noticed strange Gmail activity lately? Google+ users with Gmail accounts can now receive email from anyone who follows them. Yes, anyone. More details can be found here. We haven't discovered an opt-out feature yet. Be warned.

Facebook Business Pages Get New Look & Features

Facebook pages have made some important — if mostly cosmetic — changes in the past few weeks.

Business pages have a new look. Facebook promises that the changes, which apply exclusively to desktop users, will make information easier to find and admins more efficient. An important new feature allows admins to break down contributions by author.

Desktop colors, images, and control functions have also been streamlined to more closely match the mobile version.

Click here for more on the changes.

Notice Anything Different?

Yes, we've made a few changes to Respage Express. Colors have been tweaked. Lines and fonts are cleaner. Buttons look a bit different.

We're always upgrading our features, and felt it was time to modernize our look and feel, too. But don't worry, the update doesn't affect the features you know and love.

Our job is helping you harness the power of social media without the time commitment. As always, we're interested in what you have to say, so let us know what you think!