Social Media

3

March 2015

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Social Media

Why Property Management Companies Should Embrace Google’s Newest Deal with Twitter

Several years back, it wasn't rare to find tweets in Google search results. Twitter and the search giant had arranged a deal so that Google could get lightning fast results from Twitter's data stream. In turn, Twitter received leads for users who previously didn't use the social platform. That is, however, until 2011, when the… Read more »

27

February 2015

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Social Media

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Monitor a Brilliant Instagram Presence with the Newest Respage Technology

Photo Credit: Instagram-logo by José Moutinho | CC BY 2.0 Property management companies can now leverage the influence of Instagram through Respage Express. The addition of the image-sharing platform represents yet another step in our commitment to bring clients the industry’s best online marketing tools. In a social media landscape that absolutely loves image-based posts,… Read more »

12

February 2015

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Social Media

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Quickly Improve Your Twitter Strategy With These 3 Powerful Tips

Mastering Twitter’s engagement value is a great way to spread awareness about your apartment community. But given the platform’s character count limits, finding the right balance between engagement and brevity presents a challenge. A few months back, Eric Enge and the team from Stonetemple.com conducted a comprehensive study to figure out how marketers can make… Read more »

22

January 2015

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Social Media

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Google Trumpets Its American Heritage, Defies EU Ruling

Google thumbed its nose at Europe’s “Right to be Forgotten” laws in Lisbon on Tuesday, noting that it will not honor de-listing requests beyond country specific domains. The tech giant’s stance is considered an affront to privacy by some individuals, while others consider it a protection of free speech. Enforced by EU data privacy laws,… Read more »

7

January 2015

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Social Media

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New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends February 28, 2015. For mobile users ONLY, like our Facebook Page, and then click here to enter!

7

January 2015

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Social Media

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Facebook Call-To-Action Buttons Deliver 2.5X Higher Conversion Rates

Businesses can now add call-to-action buttons to their Facebook pages, according to a recent announcement from the social media giant. And if the results from initial test phases are any indication, these buttons will cause a significant leap in page conversions. The new CTA button appears to the left of the ‘like’ button and features… Read more »

11

December 2014

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Social Media

What’s the Average Number of Followers for a Multifamily Social Media Site?

Apartment communities around the country access thousands of social media sites through our Respage Express Dashboard. With so many social media connections, we've come up with some quick statistics on the average number of followers and Likes for multifamily communities. Apartment community Facebook pages using Respage average more than 250 Likes each. Twitter accounts and… Read more »

5

December 2014

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Social Media

Twitter App Adds Tweet Analytics Details for Select Users

Do your tweets now offer Analytics Details when you view them in the Twitter iOS app? The social network has long had its very own analytics dashboard available on the ads.twitter.com website, but some users of the Twitter iPhone app have begun noticing an option to "View Analytics Details" directly from the tweet view in… Read more »

20

November 2014

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Social Media

Reviews Are Front and Center on Facebook’s Newly Launched Places Directory

Step aside, Yelp, TripAdvisor, and Foursquare. Facebook has quietly rolled out a new feature, Facebook Places, with the goal of bringing together the best parts of all three services — information on your friends' activities, reviews, and geolocation data — all in one. Using the search bar on the landing page of Facebook Places, type… Read more »

13

November 2014

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Social Media

Facebook Updates News Feed Settings

Want to streamline your Facebook News Feed? The social network recently announced some new features intended to give users a bit more control over the platform's most popular feature. Facebook's News Feed gathers updates from people you've friended and Pages you've followed, arranged by Facebook's algorithms. Last Friday, CNN reported that Facebook had begun rolling… Read more »

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