Facebook Launches New Ad Network, Atlas. So What’s All the Fuss About?

In case you missed it, Facebook announced the launch of Atlas, the social media site's new and improved targeted ad network, late last month. According to the Atlas website, this new network represents an industry push toward "people-based marketing"; that is, target marketing that tracks a person's activity across mobile phones and tablets—not just desktop computers.

So what's all the fuss about? First off, Atlas doesn't rely on cookies, a means of data collection that only works on desktop computers. Instead, Atlas promises to track a shopper's habits as they move across all devices, which, in turn, can create a more accurate, comprehensive shopper profile. Secondly, some fear that Atlas is a just a precursor to Facebook selling the personal information of its users; however, Facebook has insisted that the information gathered by Atlas and shared with advertisers is done so anonymously.

To learn more about Atlas's cross-device strategy, follow this link.

Stay Connected with Our Monitoring Feature!

With the many items on your to-do list, it can be difficult to find time to keep up with all the comments being made on social media by clients and prospective clients. When do you have time in the day to check your company's Facebook page, Twitter, and blog to see if there are any comments you need to respond to? That's where our Monitoring service comes in; we review, categorize and notify you of new comments on WordPress, Facebook, Twitter, Linkedin, Google+, YouTube, and more:

  • When a comment is made, our monitoring team will email you alerting you there is a comment you need to respond to. If it is something we can easily respond to, we will enter a response for you. Otherwise, you can simply respond to the email with what you'd like to say back and we will post the comment for you! Alternatively, you can log into Respage Express and respond to the comment yourself.
  • Each comment is scored in a category such as Service Request, Lead, Review/Rating or Client Comment. You will then be able to see exactly how residents are using each social media platform to communicate with the company.

Click here for more details.

Facebook Ends “Like-Gating”

"Likes" have been an important currency on Facebook, a way for users to opt in to receiving updates and for marketers to estimate a page's reach.

Over time, it became a common practice for pages to offer incentives for users to Like a page, such as contests, coupons, discounts, and deals. The practice even earned its own distinctive name: "Like-Gating."

A recent post on Facebook's Developer's blog, however, marked the end of "Like-Gating." The post noted some upcoming changes to Facebook's Platform Policies, slated to go into effect by November 5, 2014. Here's how Facebook's Developer's blog described the change:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

Want to prepare for the Platform Policy change before November 5? We suggest adjusting your contests and sweepstakes to request rather than require a Like. You can also continue to encourage people to Like your page by highlighting benefits like receiving service notices, finding out about upcoming events, and learning about future contests.

4 Walls will continue to manage sweepstakes for our qualified Respage clients, and we're adjusting our app and systems to meet the new Facebook Platform Policies.

You can read more about Facebook Platform Policy changes related to "Like-Gating" at the following sites:

Graph API v2.1 and updated iOS and Android SDKs [Facebook Developer's blog]
No More Facebook Like-Gating [jonloomer.com]
Facebook Bans Like-Gating [reshiftmedia.com]

Facebook Testing Statuses with Expiration Dates

When Facebook offered $3 billion to Snapchat's CEO Evan Spiegel to acquire the popular picture messaging app, Spiegel's flat "no" didn't deter the social media enterprise for very long. According to Philly.com, Facebook's engineers took matters into their own hands, creating a new Snapchat-like feature for their users' statuses that is now in the early stages of testing.

Select Facebook users might notice that, when they go to post a status, link, or picture on their mobile Facebook app, there's an extra step: "Choose Expiration." One such user posted a screenshot of the new feature on Twitter, showing a few different options. Facebookers can have their posts disappear within a few hours, a day, or even a week. The feature could work best for timely posts, such as event invites or trending news articles. Read the full article on Philly.com to learn more about "self-destructing" statuses.

Monitor Your Online Reputation Through Review Response

Online reviews can have a direct influence on whether a tenant chooses to rent from you. One study showed that more than seven in ten renters check online reviews, and they're also interested in seeing whether properties make timely replies to complaints and compliments.

Respage's new Review Response service aims to help the multifamily community respond to reviews. Review Response consists of reputation specialists who will monitor your reviews on sites such as Yelp, Google+ Local, and others on a daily basis; reply to both positive and negative reviews by writing custom responses, which you approve first; and provide detailed reputation reporting through an online dashboard.

Review Response rates start at $99 per month. Contact us if you'd like to learn more about the service.

New iPhone App “Somebody” Puts Human Interaction Back Into Everyday Correspondence

While texting and emailing have taken the intimacy out of everyday correspondence, the new texting app "Somebody" intends to put it back in—at least somewhat! Created in partnership by American director Miranda July and Italian high fashion label Miu Miu, the iPhone app aims to strip its users of the protective shield that makes SMS and email exchanges safe for the ego—but also impersonal and overly scripted.

Here's the gist of the app: Instead of simply texting your friend, you send the text to a third party—also a user of the app—who delivers your message in person. While you can choose the third party "messenger" from a list of available Somebody users, he or she is a total stranger, a describing factor that's essential to the Somebody experience: to make users "nervous, giddy, and alert to the people around us." Think of it as performance art-meets-SMS!

For more information about Somebody and to download the app, follow this link.

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Respage Express Launches Improved Google Analytics Reporting

If you’ve logged onto Respage Express lately, you’ve probably noticed that we have some new and improved features to really help you harness the power of social media. One of those updates includes better analytics reporting.

Now when you visit the “Analyze” section of Respage Express and select “Google Analytics,” you’ll see a wealth of easy-to-read statistics with helpful graphics to help you better analyze how your blog or website is performing. You’ll still be able to view how many visitors came to your site each day, and updates include Pageviews, Pages per Session, Bounce Rate, Average Time on Page, New Visits, Regional Site Traffic, Traffic Sources, and Top Content.

If you’re compiling a report or you need to send the data to one of your colleagues, you can also export each section into a handy CSV file. The “Top Content” section will even allow you to search for a particular word or phrase and allow you to select from the top 10, 25, 50, or 100 entries. Essentially, you’ll have all the helpful Google Analytics data and tools you want all in one great dashboard.

Have questions? Want to learn more? Get in touch!

Now you can search public posts using the Respage Dashboard

Our clients use the Respage Dashboard for so many things: posting, managing mutiple properties, reputation management, analytics and more. We have now added a new feature requested by clients – the ability to search public posts.

Since they were already logged in to the Respage Dashboard and using it daily, users wanted to be able to easily search for public Tweets and Facebook posts by hashtag and keyword.

This is a free new feature for all Respage Express Clients. Check it out and tell us what you think.

Who Controls Your Facebook Page?

Admin, Editor, Moderator . . . sound like the same thing to you?

According to Facebook, not quite. People you designate as Admins, Editors, Moderators, Advertisers, and Analysts have different levels of access to your business pages. Some are individual while others overlap.

This chart breaks it down for you. Admin is the highest level, able to do everything from manage page roles / settings to create ads and see who posted as the page, so you can keep tabs on who's actively posting about what. But don't worry, this information is only viewable to Admins on your page – no other Facebook users will be able to see this information. Editors have almost the same power, though they aren't able to add or remove the page or its admins; access declines from there.

Got questions about managing your Facebook business page? Ask us.