Social Media

23

October 2014

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Social Media

Put Online Interactions to Work for You With Respage’s Information-Packed Social Media Reports

Sites like Facebook, Google+, and Twitter allow you to connect and communicate with your residents in real time, but, perhaps more importantly, social media interactions—coupled with online reviews—can help reveal crucial information pertaining to your business. Still, you likely don’t have time to read through countless online reviews and comments about your apartment community, which… Read more »

21

October 2014

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Social Media

Google Plus Rolls Out New Poll Widget

Engagement is one of the key functions of social media, and now Google Plus has another tool to help with that. The new Google Plus poll widget allows users to solicit feedback from followers by asking a question and giving five answer choices, with the results displayed in a bar graph. Polling via social media… Read more »

16

October 2014

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Social Media

Facebook Launches New Ad Network, Atlas. So What’s All the Fuss About?

In case you missed it, Facebook announced the launch of Atlas, the social media site's new and improved targeted ad network, late last month. According to the Atlas website, this new network represents an industry push toward "people-based marketing"; that is, target marketing that tracks a person's activity across mobile phones and tablets—not just desktop… Read more »

9

October 2014

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Social Media

Stay Connected with Our Monitoring Feature!

With the many items on your to-do list, it can be difficult to find time to keep up with all the comments being made on social media by clients and prospective clients. When do you have time in the day to check your company's Facebook page, Twitter, and blog to see if there are any… Read more »

8

October 2014

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Social Media

Facebook Ends “Like-Gating”

"Likes" have been an important currency on Facebook, a way for users to opt in to receiving updates and for marketers to estimate a page's reach. Over time, it became a common practice for pages to offer incentives for users to Like a page, such as contests, coupons, discounts, and deals. The practice even earned… Read more »

30

September 2014

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Social Media

Facebook Testing Statuses with Expiration Dates

When Facebook offered $3 billion to Snapchat's CEO Evan Spiegel to acquire the popular picture messaging app, Spiegel's flat "no" didn't deter the social media enterprise for very long. According to Philly.com, Facebook's engineers took matters into their own hands, creating a new Snapchat-like feature for their users' statuses that is now in the early… Read more »

25

September 2014

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Social Media

Monitor Your Online Reputation Through Review Response

Online reviews can have a direct influence on whether a tenant chooses to rent from you. One study showed that more than seven in ten renters check online reviews, and they're also interested in seeing whether properties make timely replies to complaints and compliments. Respage's new Review Response service aims to help the multifamily community… Read more »

9

September 2014

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Social Media

New iPhone App “Somebody” Puts Human Interaction Back Into Everyday Correspondence

While texting and emailing have taken the intimacy out of everyday correspondence, the new texting app "Somebody" intends to put it back in—at least somewhat! Created in partnership by American director Miranda July and Italian high fashion label Miu Miu, the iPhone app aims to strip its users of the protective shield that makes SMS… Read more »

5

September 2014

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Social Media

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2014. For mobile users ONLY, like our Facebook Page, and then click here to enter!

14

August 2014

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Social Media

Respage Express Launches Improved Google Analytics Reporting

If you’ve logged onto Respage Express lately, you’ve probably noticed that we have some new and improved features to really help you harness the power of social media. One of those updates includes better analytics reporting. Now when you visit the “Analyze” section of Respage Express and select “Google Analytics,” you’ll see a wealth of… Read more »