Apartment marketers who work with 55+ communities don’t have too many options when it comes to social advertising. After all, it’s quite uncommon for a Baby Boomer to have an Instagram account. And you can completely forget about Snapchat. But there is one social network that has captured the attention of Boomers: Facebook. As of… Read more »
Facebook recently found itself at the center of a Fair Housing Act controversy after a group of users filed a class-action lawsuit claiming the social network’s ad technology is used to racially discriminate against housing applicants. Although Facebook was quick to announce it would work on ways to prohibit racial discrimination in housing and employment… Read more »
Apartment marketers who fish for pageviews with clickbait can soon expect a lighter catch. According to a Thursday announcement from Facebook, the social network plans to display clickbait headlines less frequently in users’ News Feeds. The update represents yet another move in Facebook’s larger strategy to improve the News Feed user experience. In late June,… Read more »
People hate ads and it’s all our fault. Need proof? Check out this article from Search Engine Watch. In it, author Leonie Mercedes reveals some pretty scary statistics regarding the rise of ad blockers. For example, AdBlock Plus – which is just one of many ad blockers out there – registered 100 million active users… Read more »
To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends December 31, 2013. For mobile users ONLY, like our Facebook Page, and then click here to enter!
You might think that's a silly question, since Facebook is the main web portal for millions around the world, their first stop online for everything from chatting and messaging to shopping and music. But as you continue to explore Facebook's marketing capabilities, Mashable asks whether Facebook can remain dominant beyond their current base demographic. In… Read more »
To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31st, 2013. For mobile users ONLY, like our Facebook Page, and then click here to enter!
As Facebook moves toward an unprecedented level of sharing, protecting your privacy is more difficult than ever before. Check out The New York Times' brief and clear primer on how to safely manage your content.
Respage is a comprehensive social media partner for apartment communities. During Hurricane Sandy, the service allowed clients to focus on residents and property, secure in the knowledge that communication was versatile, constant and stable. For more on how Respage helped clients communicate quickly and effectively during this critical time, click here.
Look out, LinkedIn. Facebook is now helping its users find jobs. Facebook's new Social Jobs app is a partnership between the site, the U.S. Department of Labor and several national labor groups. Compiling listings from leading online job boards like Monster, Work4Labs and BranchOut, the app currently lists more than 1.7 million jobs. If you're nervous… Read more »