Social Media

11

January 2017

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Social Media

Will the New “Mid Roll” Facebook Ads Create More Opportunities for Multifamily Marketers?

On Monday Facebook announced its plans to launch a new video advertising feature, according to Techcrunch. The new feature will allow advertisers to run video ads “mid roll,” which will presumably lead to increased engagement for advertisers and higher revenue for publishers. Mid roll ads will only be available on videos that run for 90… Read more »

10

October 2016

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Social Media

Content Discovery Engine Screenshot

The Respage Content Discovery Engine: What It Is, How It Works, and Why You Need It

Today, Respage is proud to announce the launch of our proprietary Content Discovery Engine, a game-changing tool that makes it even easier for apartment marketers to find, share, and monitor content across their favorite social media platforms. The Respage team has quietly been working on this project for nearly a year, and we’re happy to… Read more »

8

July 2016

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Online Marketing

Blocking

A Quick Look at How Apartment Marketers Can Beat Ad Blocking Software

People hate ads and it’s all our fault. Need proof? Check out this article from Search Engine Watch. In it, author Leonie Mercedes reveals some pretty scary statistics regarding the rise of ad blockers. For example, AdBlock Plus – which is just one of many ad blockers out there – registered 100 million active users… Read more »

27

October 2015

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Social Media

Why Is Social Media Important for Apartment Marketing?

Adding Likes and followers to your apartment community’s social networks is a great way to foster resident relationships and build community. As a bonus, the number of Likes and followers you have may lend an SEO advantage that boosts your website’s visibility in Google and other search engines. Here’s a brief look at the average… Read more »

14

July 2015

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Social Media

Engage Your Community with Colorful New Social Media Posts from Respage

Social Media is arguably one of the most important marketing tools in online advertising, with nearly 92 percent of marketers attributing the success of their campaigns to social strategies in 2014. Despite obvious benefits, however, many apartment management companies are reluctant to include social media strategies in their marketing plans. Whether due to a lack… Read more »

11

May 2015

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Search Engine Marketing, Social Media

4 Facts That Prove Social Media Boosts Your SEO Efforts

While some people place SEO and social media in two separate categories, we believe that online marketing does not exist in a vacuum. Leveraging social channels, and the information they possess, can work wonders for every online marketing campaign. To prove it, here are four ways that social media promotes and collaborates with your SEO… Read more »

9

April 2013

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Social Media

Customer Service Gets Social: Case Study of Accor Hotels’ Pilot Loyalty Program

Recently, Accor Hotels implemented a pilot loyalty program in Philadelphia, Chicago, New York, and Washington, D.C. at its Sofitel and Novotel properties that uses social media to learn more about customers.Фундамент на сваях с ростверком Employees at those hotels used Facebook, Twitter, LinkedIn, and other social media platforms to research the profiles of loyalty program… Read more »

19

February 2013

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Social Media

Respage: The Conversation Starter

Social media pages should be your community's 'town square,' a place for neighbors to gather, share, laugh and catch up on the latest news. Respage makes it easier with our new Chit Chat feature, brief posts designed to start conversations and help people make friends. They might invite the audience to share a personal story,… Read more »

18

January 2013

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Social Media

Survey: How Do You Manage Your Online Reputation?

It seems like new ratings and reviews sites pop up almost every month, in addition to industry standards like ApartmentRatings.com and Yelp.  With all the potential locations for reviews of your apartment community, we want to know how you manage your reputation online. We've tried to keep it as short as possible, and as usual,… Read more »