Social Media

9

April 2013

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Social Media

Customer Service Gets Social: Case Study of Accor Hotels’ Pilot Loyalty Program

Recently, Accor Hotels implemented a pilot loyalty program in Philadelphia, Chicago, New York, and Washington, D.C. at its Sofitel and Novotel properties that uses social media to learn more about customers. Employees at those hotels used Facebook, Twitter, LinkedIn, and other social media platforms to research the profiles of loyalty program members who would soon… Read more »

19

February 2013

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Social Media

Respage: The Conversation Starter

Social media pages should be your community's 'town square,' a place for neighbors to gather, share, laugh and catch up on the latest news. Respage makes it easier with our new Chit Chat feature, brief posts designed to start conversations and help people make friends. They might invite the audience to share a personal story,… Read more »

18

January 2013

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Social Media

Survey: How Do You Manage Your Online Reputation?

It seems like new ratings and reviews sites pop up almost every month, in addition to industry standards like ApartmentRatings.com and Yelp.  With all the potential locations for reviews of your apartment community, we want to know how you manage your reputation online. We've tried to keep it as short as possible, and as usual,… Read more »

14

December 2012

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Social Media

Five Tips to Enhance SEO & Online Reputation with Social Media

When prospective residents look for you on the web, they want to see an engaging and responsive community — full of amenities and good neighbors, a place that makes them want to put down roots. Social media not only makes it easy for prospects to find you; it can help ensure that your good name… Read more »

28

November 2012

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Social Media

Is Your Social Media Plan Prepared For a Disaster?

Hurricane Sandy decimated the northeast, causing historic property damage and knocking out power to 2.5 million customers in New York and New Jersey alone. As the storm moved up the coast, mobile social media was the only information channel available to many of those in its path; and as flooding, fuel shortages and transportation issues… Read more »

16

November 2012

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Social Media

Hurricane Sandy & Social Media: A Case Study

Respage is a comprehensive social media partner for apartment communities. During Hurricane Sandy, the service allowed clients to focus on residents and property, secure in the knowledge that communication was versatile, constant and stable. For more on how Respage helped clients communicate quickly and effectively during this critical time, click here.

15

November 2012

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Social Media

Pinterest Launches Business Accounts

Businesses now have dedicated space on Pinterest. The image-based social media site now lets businesses identify themselves by name and verify their identities using a hidden line of code. When the code is recognized, verified businesses receive a badge on their Pinterest profiles. The site has also made it easier for businesses to add Pin… Read more »

5

September 2012

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Social Media

Using Photos in Your Social Media

A picture, of course, is worth a thousand words. But for your social media marketing campaign, all pictures aren't created equal. Most stock photography or clipart falls short because they're designed to have the broadest possible appeal. In other words, it's hard to find photos that speak to your goals, your audience, and tell your… Read more »

30

January 2012

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Social Media

How Can Respage Help Your Community?

Social media is one of the best ways to connect your community with current and future residents in places they already live: online, on Twitter, and on Facebook. Not sure how to get started with social media? Respage can help. We've got years of experience in the Multifamily Industry and we're eager to use our… Read more »