THE LEASING OFFICE HUNT

There is an old expression in the hotel business, “we set our prices at the lobby.” This means that the way you design and furnish your office directly affects a prospective tenant’s opinion regarding your property’s market rates, even before they see the apartment. You can set positive and realistic expectations by making sure that your office is clean, tidy, with pleasant aromas. Your office should be freshly painted with nice floors, framed floorplans hanging on the walls, and very few personal items. Your office hours should be clearly posted with all relevant phone numbers and have a “will return by” clock.

Secondly, make sure that your prospects can find the leasing office with ease. You don’t want them focusing their energy on finding the office, rather than evaluating your product. Creating an easy-to-follow path to the office, followed by a top-notch office interior, will markedly improve your leasing efforts. Let your prospects relax as they peruse their new homes, rather than hunting for the leasing office.

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