MUJI Operates Under the Philosophy “No Brand, Quality Goods”
January 28, 2019 | sack
"MUJI" is an abbreviated version of a Japanese phrase that translates to, "No brand, quality goods." That phrase essentially sums up what you’ll find inside the store, which has roots in 1980s Japan. It still operates the same way it did back then, sourcing high-quality items and packaging them simply, no brand names on display.
This approach cuts out the hassle of comparison shopping, allowing customers to simply grab the pieces they like without worrying if they’ll find a better price or higher quality elsewhere. You can also find just about anything you’re looking for in MUJI, from home decor to stylish apparel. Diffusers emitting essential oils, mattresses designed to gently support and cradle your form, and mix-and-match mopheads are just a few of the eclectic items on the shelves at MUJI.