The fast casual trend has shaken up the restaurant industry in the last few years, bringing an emphasis on high quality ingredients, efficient service, and endless customization to Americans’ experience of burritos, salads, and deli sandwiches. At The Counter, you’ll find a similar transformation of the classic American burger joint, along with a more upscale experience. 

The San Mateo location, just across from the Hillsdale Shopping center, has racked up thousands of positive reviews since it opened, and it’s easy to understand why. With a selection of seven proteins, a dozen cheeses, and over 50 toppings for their premium burgers, you can create millions of flavor profiles. The full service dining and attractive industrial-style bar make this an appealing spot for happy hour drinks or a casual night out, and you can also place a takeout order online. Looking for recommendations? Yelpers point to the chipotle turkey burger, the vegan Impossible burger with sweet potato fries, and any of the classic milkshakes.