30

April 2015

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Category
Online Marketing

5 Tips That Help Apartment Management Companies Capture More Mobile Traffic

With Google's newest mobile algorithm update running strong, we thought it would be a good idea to address some content marketing strategies specifically tailored to mobile devices. Here's a quick look at five content marketing strategies for apartment management companies that want to capture more mobile traffic. Grab Your User's Attention Headlines matter. Every marketing… Read more »

29

April 2015

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Category
Online Marketing, Social Media

we are social

Just Pay Attention

Back in the days when we were in class we heard that expression from our instructor….”Just pay attention!”   Why was that expression used?  More than likely it was because of the vast amount of information that was being shared.  If we did not pay attention then we could potentially miss out on some key information… Read more »

23

April 2015

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Category
Social Media

Why Do Clients Consider Respage as a Partner, Rather than a Vendor?

Our clients constantly say that they consider us to be a marketing partner rather than a marketing vendor. And as much as we hate to toot our own horn, we take great pride in this fact. But what is it, exactly, that makes Respage stand out among the rest? We sat down with a few… Read more »

14

April 2015

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Category
Miscellaneous

First Quarter Rent Growth Beats Expectations with Higher than Average Growth in Walkable Cities

Despite economists' warnings of slowing rent growth, a new first quarter report indicates that the market may outperform expectations in 2015. The rise in rent growth is attributed to falling vacancy rates in apartment communities throughout the country. However, the supply and demand dynamic is more complicated than one might originally think. According to an… Read more »

9

April 2015

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Category
Search Engine Marketing

Google Places Padlock on Search Results with New Doorway Algorithm Update

As the rest of the SEO community continues to chat about Google’s forthcoming mobile-friendly algorithm update, we’d like to send out a friendly reminder that there’s more than one change on the horizon this April. Last month, the Google Webspam Team’s Brian White quietly released a statement regarding a new update that will hammer the… Read more »

6

April 2015

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Category
Search Engine Marketing

Could Google’s Hotel Ads Platform Revolutionize the Multifamily Marketing Industry?

Hilton Hotels is witnessing incredible bumps in both conversion rates and Return On Investment since launching Google’s newest version of the Hotel Ads feature, according to an article by ClickZ reporter Emily Alford. While an earlier version of Hotel Ads has existed for some time, the search company quietly released an algorithm update in November… Read more »

25

March 2015

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Category
Search Engine Marketing

Yahoo’s Short Lived Comeback Proves Why the Mobile Market Matters

Yahoo’s search market comeback looks to be short lived. According to a new analysis released by comScore, the search engine lost 0.2 percent of its market share between January and February of this year. While this drop may seem insignificant, it’s important to note the percentage represents nearly 34 million monthly searches. A few months… Read more »

23

March 2015

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Category
Reputation Management

Request Online Apartment Community Reviews with Our Quick and Convenient New Feature!

Online review sites are increasingly influencing consumer behavior. According to a Search Engine Land Study conducted in July of 2014, nearly 88 percent of consumers trust online reviews. That number is up 9 points from 79 percent in 2013, and 16 points from 72 percent in 2012. With such significant strides over the past two… Read more »

19

March 2015

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Category
Search Engine Marketing

New Study Reveals How SEO Dramatically Boosts Lead Generation and Conversion Rates

We all know organic search drives traffic and leads. But the results of a recent growth report have completely blown away expectations, including those set by the staunchest Search Engine Optimization advocates. According to an iProspect study of more than 50 brands and over 1.1 billion natural search visits, companies with active SEO campaigns witnessed… Read more »

17

March 2015

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Category
Social Media

Quickly Spread the Word about Your Apartment Referral Incentives with the Newest Respage Feature

Providing referral incentives to your current renters is a great way to gain solid leads and sign more leases. But getting the word out about your referral programs can be tough. That’s why we’re introducing an all-new Respage feature that helps apartment communities market their referral programs with ease. As of March 10, the Respage… Read more »