26

March 2012

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Social Media

Breaking News: Responding to Criticism, Pinterest Changes Terms of Use

We recently told you about a clause in Pinterest's Terms of Use that allowed the service to sell your content. Last week Pinterest announced that the clause has been removed, saying that 'selling content was never our intention.' However, the updated Terms of Use, which take effect on April 6 and can be viewed here,… Read more »

22

March 2012

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Social Media

Introducing Philly Apartment Living

Our new Philly Apartment Living blog is more than meets the eye. If you rent an apartment in the Philadelphia area, the blog will help you spruce up your place and plan a night out. And if you need a new home, it'll point you in the right direction, from starter studios in the Northeast… Read more »

16

March 2012

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Social Media

Pinterest’s Copyright Problem: Part II

Last week, we looked at potential copyright issues surrounding Pinterest, the image-based social media site. Now we discuss the site's Terms of Use, which could have an unpleasant effect on your business. Learn more here.

14

March 2012

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Miscellaneous

4 Walls Spotlight: Meet Cailen Asher

Name: Cailen Ascher Position: Staff Writer How long have you been with 4Walls? Since January 2012 What’s a typical day like for you? My day-to-day work tends to vary – but my typical weekly schedule consists of writing blog posts, editing articles, curating topics for freelancers, and corresponding with 4 Walls clients about their blog… Read more »

7

March 2012

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Social Media

Pinterest’s Copyright Problem: Part I

The web is buzzing about Pinterest, the image-based social media site. But before your property jumps on the Pinterest bandwagon, you should consider copyright and Terms of Use issues that could affect your liability. Learn more here.

6

March 2012

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Social Media

Facebook’s ‘Timeline’ Feature Comes to Business Pages

Facebook’s Timeline feature is now available for business pages. The change is optional until March 30, when all pages will make the switch. Timeline has been rolling out to personal profiles for several months. Where personal pages were “snapshots” of your activity and interests, Timelines are closer to scrapbooks of your entire life. They feature… Read more »

2

March 2012

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Social Media

Breaking News: Facebook Overhauls Ad Policy

Yesterday, Facebook announced major changes to its advertising policy. They introduce new opportunities for business, but they also create obstacles to reaching your residents and prospects. We'll prepare a complete analysis for multifamily clients within the next few days, but in the meantime, learn more here:   http://mashable.com/2012/02/29/facebook-ads-explainer/

29

February 2012

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Social Media

Property Managers: How Does Respage Help You Unlock the Social Web?

Over the next few weeks, we’ll be showcasing unique Respage features that help property managers and multifamily professionals unlock the social web. This week, let’s talk about reach. With Respage powering your social media campaign, your blog posts and news from your community are syndicated to every major social media site, including Facebook and Twitter. And if… Read more »

27

February 2012

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Social Media

4 Walls Client CAA-LA Featured in the March 2012 Membership Management Report

Respage helps property managers around the country engage residents and drive sales. But did you know that our 4Mindshare division can help associations be just as successful? CAA Los Angeles, a division of the California Apartment Association, uses 4Mindshare to keep members informed and engaged every day. "We hold eight events a year," says CAA executive director Ryan… Read more »