26

October 2011

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Social Media

What Can Starbucks Teach Us About Social Media Engagement?

Is your social media campaign successful? 4 Walls CEO Ellen Thompson studies one of the world's biggest brands and makes some surprising conclusions. Read the full story here.

18

October 2011

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Category
Social Media

New Ad Strategies on Facebook & Twitter

As people spend more and more time using Twitter and Facebook, social media display ads have become more sophisticated and targeted.Learn about new social media advertising tactics on the 4 Walls Blog.

12

October 2011

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Category
Social Media

Facebook Pages: Top Posts and Most Recent

Facebook offers two ways to view posts on your pages: Top Posts and Most Recent. Both views are useful, but you’ll want to make sure that you have the right one selected depending on what you’re trying to accomplish. Visit the 4 Walls Blog to find out more about using these two views.

5

October 2011

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Category
Miscellaneous

4 Walls Spotlight: Meet Gretchen Ast

Check out this month's employee spotlight featuring Gretchen Ast, one of our Social Media Client Services Associates.

28

September 2011

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Category
Social Media

Facebook Users Can Now Comment on a Page Without “Liking” It

We all want to be liked, but on Facebook, at least, it's not what it used to be. 'Liking' a Facebook page used to unlock it, allowing users to post on its wall and comment on its updates. But now everyone can join the conversation, so 'likes' aren't an effective way to judge your popularity…. Read more »

23

September 2011

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Category
Miscellaneous

4 Walls CEO Ellen Thompson Featured in Bloomberg Businessweek

We are pleased to announce that Ellen Thompson, CEO of 4 Walls, Respage's parent company, was recently featured in a Bloomberg Businessweek article about business mentors. Visit the 4 Walls Blog for the full announcement.

20

September 2011

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Category
Social Media

Three E-Mail & Social Media Marketing Tips for the Multifamily Industry

Email and social media marketing is a cheap and easy way to spread the word about special events in your community. But be careful. There's more electronic marketing than ever, and without some thought your ads will get lost in the crowd. Keep these three simple tips in mind when launching your next campaign.  

14

September 2011

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Category
Social Media

4 Walls Announces Weekend Coverage for Respage Customers!

Things happen in your community seven days a week. Maybe a pipe bursts on Saturday morning, and you want to tell your residents you're on the job. Or you're holding an event on Sunday-and you forgot to send us the post on Friday afternoon. And what about resident concerns? Why should they wait until Monday… Read more »

8

September 2011

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Category
Social Media

What is Respage, Anyway?

Respage reduces the time it takes to manage multifamily social media initiatives. While it's best for apartment professionals to manage social media initiatives in house, sometimes it's simply not realistic or as cost effective to do everything yourself. We're here to help you use social media to connect with your community, improve SEO and increase resident… Read more »

6

September 2011

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Category
Social Media

Facebook’s New Ad Guidelines: The Full Story

Facebook’s new ad guidelines don’t contain any drastic changes. They essentially clarify what’s been there all along. The biggest change allows brick-and-mortar casinos, legal gaming establishments and state/national lottery commissions to advertise on the site. Of course they must follow applicable laws and rules, and the ads must target age-appropriate users. Online gaming still can’t… Read more »