Email and social media marketing is a cheap and easy way to spread the word about special events in your community. But be careful. There's more electronic marketing than ever, and without some thought your ads will get lost in the crowd. Keep these three simple tips in mind when launching your next campaign.
Things happen in your community seven days a week. Maybe a pipe bursts on Saturday morning, and you want to tell your residents you're on the job. Or you're holding an event on Sunday-and you forgot to send us the post on Friday afternoon. And what about resident concerns? Why should they wait until Monday… Read more »
Respage reduces the time it takes to manage multifamily social media initiatives. While it's best for apartment professionals to manage social media initiatives in house, sometimes it's simply not realistic or as cost effective to do everything yourself. We're here to help you use social media to connect with your community, improve SEO and increase resident… Read more »
Facebook’s new ad guidelines don’t contain any drastic changes. They essentially clarify what’s been there all along. The biggest change allows brick-and-mortar casinos, legal gaming establishments and state/national lottery commissions to advertise on the site. Of course they must follow applicable laws and rules, and the ads must target age-appropriate users. Online gaming still can’t… Read more »
Wishing you a very happy Labor Day and a relaxing weekend!
4Walls is happy to announce that we're part of this year's Philadelphia 100. An annual project conducted by the Entrepreneurs Forum of Greater Philadelphia, the Philadelphia Business Journal, and the Wharton Small Business Development Center, the Philadelphia 100 tracks the 100 fastest growing privately-held businesses in the Delaware Valley. The integrity of the selection process… Read more »
According to Technolog on msnbc.com, Facebook recently announced that they will be removing their “Places” check-in feature to replace it with a more “general location-tagging feature” that will allow users to tag places even if they’re not using a mobile device. Many of the features associated with “Places” will also be updated. We’ve recently noticed… Read more »
Name: Justin S. Position: Co-Editor & Content Manager, Head Writer How long have you been with 4Walls? 9 months What’s a typical day like for you? I spend a lot of time meeting with corporate clients, learning about their businesses, their customers, and where they see themselves in the future. This helps me create a… Read more »
Manage multiple Facebook pages? Then you've probably noticed the new look on Facebook's dashboard. The full functionality of the new look is still a bit unclear, but we've included a basic overview of what we've learned about the updated dashboard thus far. Once you log into your main Facebook account, you will see a new… Read more »
As of Tuesday, August 23, 2011, Facebook made updates to their Advertising Guidelines. Prior to this, the last revision to the guidelines was made on January 10, 2011. More details to come regarding the latest update.