Advertising on social media is all the rage these days. In fact, it was the most talked about apartment marketing strategy at the AIM conference last week. To help multifamily professionals gain a better understanding of this marketing medium, and why it’s building so much buzz, we highlighted some impressive statistics discovered in a small… Read more »
To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends June 30, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.
Respage now offers paid social media advertising services for Facebook and Instagram to help you land more renters. How do these paid ad services differ from our standard social media management services? Why should your apartment community consider paid social ads? Here’s a look at what this new Respage service entails and how apartment marketers… Read more »
The second largest demographic cohort behind Millennials, Baby Boomers represent a prime marketing target for apartment communities. This is especially true as the generation enters retirement age, a time that is ripe for switching up the environment and moving somewhere new. To help you reach this growing population, we constructed the following quick guide to… Read more »
Reviews posted to Apartments.com, the largest Internet Listing Service in the country, can now be monitored and managed via the Respage Dashboard. Launched in February, the new partnership makes it easier for property management firms to control the online reputations of their apartment communities. Respage’s proprietary dashboard currently allows its users to monitor their online… Read more »
Publishing fun and informative blog posts on your apartment’s website isn’t just a good way to communicate with your residents. It’s also a very effective way to boost your site’s search engine rankings. Digital marketers attribute the relationship between quality blog posts and higher search engine rankings to backlinks. Google uses these backlinks to estimate… Read more »
Facebook advertising is the latest craze in apartment marketing, with countless communities reporting an explosion in lead growth after experimenting with the social network. But as is the case with most new trends in the industry, many multifamily professionals have a lot of questions about how these ads can help their communities get more visibility… Read more »
To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends April 30th, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.
Over the weekend, Google eliminated the ads section that formerly appeared on the right hand side of the Search Engine Results Pages. The sudden and unexpected change has caused a ton of speculation on how advertisers, businesses, and users will be affected. In order to quell the concerns of apartment marketers, we took the liberty… Read more »
Voice Search is poised to quickly disrupt current apartment marketing strategies. We already know that users prefer mobile devices – the most common voice search platform – over desktops, when conducting a search. We also already know that 55 percent of teens and 41 percent of adults use voice search technologies on a daily basis…. Read more »