Getting-on-Track

5 Proven Apartment Marketing Ideas You Can Actually Track

Signing more leases and lowering vacancy rates in your apartment community largely comes down to visibility. You know that there’s a strong correlation between how much exposure your community receives and how many people express interest in becoming new tenants. But while correlations can indicate a cause and effect relationship, apartment marketing strategies that are… Read more »

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January 2016

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Social Media

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter additional resources. Sweepstakes ends February 29th, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

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December 2015

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Online Marketing

This Year in Apartment Marketing: A Look Back at Some of the Biggest Changes of the Year, and What’s to Come in 2016

Effective apartment marketing has always been about discovering what works and what doesn’t work, and appropriately refining strategies based on those findings. As we close out 2015, we thought it would be a good idea to share what we’ve learned over the past year. Here’s a look at what has changed, as well as what… Read more »

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December 2015

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Social Media

How to Avoid Intellectual Property Issues When Posting to Your Apartment’s Facebook Account

Facebook is undoubtedly a useful channel for apartment marketing. The medium not only allows you to connect with potential new residents who are considering moving to the community, but also to inform your current residents about certain events that are happening in the community. As is the case with all social media channels, however, the… Read more »

10

December 2015

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Online Marketing

Can Apartment Communities Drive More Leads With Remarketing Ads?

Apartment marketing in the digital age involves a ton of moving parts. You have Search Engine Optimization. You have Pay Per Click advertising. You have social media. The list goes on… But of all these different strategies for marketing apartments online, few are understood as little as remarketing ads. That’s why we built this quick… Read more »

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November 2015

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Online Marketing

Hashtags for Apartment Communities: A Crash Course

For apartment marketing veterans, hashtags may seem like a silly trend that’s bound to eventually fizzle out. But given their use and popularity among Millennials – the primary target demographic for today’s apartment marketers – it should be quite clear that ignoring hashtags is a huge mistake that could cost you a ton of leads…. Read more »

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November 2015

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Pay-Per-Click

3 Tips to Help You Find the Perfect AdWords Partner for Your Community

Working with a third party AdWords manager can save you a ton of time. And because time is money, the cost of doing business with a third party is often a better bargain than the Do-It-Yourself approach. With that in mind, we would be remiss if we acted as though every third party vendor is… Read more »

17

November 2015

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Pay-Per-Click

Why You Shouldn’t Run AdWords on a Need-Be Basis

Building a great Paid Search campaign takes time. The longer you run a campaign, and the more insights you gather from that campaign, the better off you’ll be when it comes to driving paid leads to your website. Unfortunately, when budgets are tight or vacancy rates are low, many apartment communities question whether or not… Read more »

10

November 2015

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Miscellaneous

Send Us Qualified Leads and We’ll Send You $100 or More!

In order to help multifamily communities sign more leases through our apartment marketing services, Respage has introduced a referral program for those who send us qualified leads. Read this simple 3-step guide to the referral process for a quick understanding of how it works, and then click the link at the bottom of the guide… Read more »

9

November 2015

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Social Media

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends December 31st, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.