5

October 2015

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Category
Pay-Per-Click

Respage Announces New PPC Marketing Services for the Multifamily Industry

Respage is proud to announce that we’ve recently repackaged our Pay-Per-Click services in order to make it more affordable, effective and user-friendly. The new packages now include display ad remarketing and call tracking services, so you can better understand your ROI. And to make budgeting a bit easier, the new packages also include both the… Read more »

2

October 2015

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Category
Search Engine Marketing

3 Common Google My Business Mistakes That Will Damage Your Apartment Community’s SEO

Photo Credit: Public Domain Last week, the Seattle-based SEO research company Moz released the results of its 2015 Local Search Ranking Factors survey. While the full survey examines a number of factors that Google’s algorithm may take into account when calculating rankings, the purpose of this article is to examine how a simple mistake within… Read more »

25

September 2015

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Category
Search Engine Marketing

Changes to Google’s Local Pack Will Increase Competition among Apartment Communities

They say that seven is a lucky number, but it seems as though Google doesn’t agree. Last month, the leader in search dropped the number of business listings in its "local pack" to three, when it had previously been set to seven. Google has also modified the information included in the local pack. Here’s a… Read more »

22

September 2015

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Category
Pay-Per-Click

How Do Apartment PPC Ads Stack Up Against Internet Listing Services?

For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC… Read more »

11

September 2015

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Category
Pay-Per-Click

Will Google’s Newest Extension Improve Engagement for Your Apartment’s PPC Ads?

Last week, Google released a new extension for AdWords that allows marketers to augment their ads with structured snippets. The new extension is similar to the dynamic structured snippets extension released last March. But whereas the March extension automatically pulled snippets into ads based on website categories, the new extension allows marketers to select their… Read more »

9

September 2015

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Category
Social Media

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

8

September 2015

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Category
Search Engine Marketing

3 Easy Steps to Quickly Verify Your Apartment Community’s Google Listing

Registering your apartment community with Google is a great way to make your listing stand out in the Search Engine Results Pages. Unfortunately, many multifamily professionals have a hard time registering their communities because of snags in the verification process. That’s why we created the following guide to clearing common verification hurdles and securing your… Read more »

3

September 2015

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Category
Search Engine Marketing

AdWords vs. Bing Ads: Which Ad Network Drives the Best Results for Apartment Communities?

Every multifamily management company that runs paid search campaigns as part of its apartment marketing strategy has likely come across the Google vs. Bing debate at one point or another. While there are certainly many distinct advantages to both Bing Ads (Bing’s ad network) and AdWords (Google’s ad network), ultimately only one network can be… Read more »

28

August 2015

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Category
Reputation Management

7 Mind-Blowing Facts about Online Reviews that Everyone in the Multifamily Industry Should Know

Earlier this week, Respage CEO Jackie Koehler received an email from Myles Anderson, the CEO of UK-based BrightLocal. Myles and his team previously provided us with incredibly informative statistics regarding the role that review sites play in customer acquisition, so we were extremely excited to learn that BrightLocal had recently published the results of their… Read more »

25

August 2015

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Category
Search Engine Marketing

Google’s Newest Mobile Update Will Improve User Experience

Two weeks ago, Engage Interactive’s head of SEO Shree Vaidya discovered that Google had expanded sitelink listings in mobile search. The recent expansion has profound implications for apartment communities with search engine optimized websites, and may lead to a change in the way users navigate sites. Sitelinks are hyperlinks to website subpages that appear under… Read more »