In Latin America, it’s a longstanding belief that death is not the end of life, but rather the continuation of life into a different realm. That’s why Dia De Los Muertos (or Day of the Dead) is a time to celebrate the lives of loved ones, not mourn their passing. For many years, Latin Americans have celebrated the tradition on November 1st and 2nd by erecting altars that memorialize their loved ones with sugar skulls, photos, and their favorite foods. Viva La Vida Festival & Parade celebrates Dia De Los Muertos right here in Austin.
Hosted by the Mexic-Arte Museum, the festival kicks off at noon on Saturday, October 27th on the 100 and 200 blocks of east and west 4th Street. Admission is free, so head to the festival to check out its colorful parade, watch artist demos, and enjoy traditional Latin American foods. You can also browse booths helmed by local artists and retailers, and enjoy live music at the Viva La Vida Festival.