Wishing all of the mothers a very happy and relaxing Mother's Day surrounded by the ones you love.

How do Castle property managers draw new business?

The answer might surprise you. Sure, the leasing office looks nice; maybe there are flowers outside or bottles of water on the table. Our brochures and websites are top-notch. But here's our secret weapon: it's a smiling, knowledgable manager who hangs a 'NOW LEASING' sign out front.

Yes, that's all. Our managers engage everyone who crosses the threshold, getting them to fill out guest cards that tell us what type of apartment they're looking for, how they found us, etc. Guest cards are essential for building leads and waiting lists, and for judging the effectiveness of our advertising. Since this information can change from block to block, there's no substitute for some good, old-fashioned conversation in the leasing office.

We don't forget that little things mean a lot. That's the Castle Difference.

At Castle, we do all we can to help our residents feel at home. It's not just the right thing to do, of course; people who put down roots help keep your business growing.

Here's a perk that's cheap, easy, and goes a long way to helping residents bond with their apartments: with the owner's approval, we let them paint a wall. For a small fee, residents can choose from a palette of 2-3 colors. Our staff does the painting, then returns the wall to neutral if/when the residents move out.

Personal touches like this inspire a lot of loyalty, and they're done at no risk your property. We think they look out for everyone's interests. That's the Castle Difference.